If you’re trying to generate more leads or sales, there are many ways to go about it. Among the most important points to take into account is creating a good landing page. It’s the first step in your sales funnel. If you are new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you’re tight on budget, the first option might be more suitable for you.
Making your own landing page these days is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
In this guide, we will look into its features, its advantages and disadvantages, and its cost. These insights should help you decide if Instapage is ideal for you.
Before we go on, you may want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to go through the rest of the article to get a more comprehensive review of Instapage.
What is Instapage? Instapage Not Displaying Mobile View To Mobile Devices
Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.
They can be used even if you currently have an internet presence, like your own site. You’ll have the ability to make landing pages focused on converting leads to sales using this program.
The best thing about it is that it does not require that you know how to design or code. Everything is simplified. They also have features that allow you to improve your landing page after gaining traffic.
Before we get into its features, here are some highlights you should check out.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll take a look at its features more thoroughly.
What are its features?
The highlighted features from the list above are only a sneak peak of what Instapage offers.
In this section, we’ll take a look at each more closely. Instapage Not Displaying Mobile View To Mobile Devices
The layout is one of the most difficult things to do when creating landing pages.
If you don’t have some experience, you’ll be better off hiring someone who has. Luckily, you won’t need to invest more time and money when you’re using Instapage, having over 200 templates to choose from.
However, the 200 templates aren’t only composed of templates to the landing page. A number of them are used for different purposes, such as thank-you templates.
You can use the filter to discover which type of template you’re looking for. Instapage gives you the option to edit the templates to match your theme, which is one of the best features that Instapage can offer.
Instablocks is another feature that can help you with building the landing page. It lets you save reusable blocks or assets that you can include.
This helps you save time creating page footers, headers, as well as your call-to-action.
They also offer templates which can be customized.
Digital Marketing will not be complete without a way to define your own metrics.
Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you will be able to learn how effective your strategy is. These crucial tools will help you improve your landing page so it can perform better.
Instapage will show you the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you would like. You could also do the A/B evaluations anytime you please as well. Additionally, it will show you which of the versions has the best performance.
Instapage also allows you to integrate Google Adwords, another fantastic feature of their program. This can allow you to see advertising data while you’re working on your landing page.
Drag and Drop Page Builder
For those who have some design skills, Instapage lets you start on a blank canvas. You can even start with a template and edit it to your liking.
While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you place your components anywhere on the page.
Additionally, it displays markers and grids that will assist you move the items on the page so that you can easily line up your page elements.
Instapage also lets you insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.
If you compare Instapage’s widget templates, then the selection is significantly less compared to other WordPress page builders.
Instapage gives you a couple of options to publish. You can do it in your own domain, on a WordPress website through a free plugin, or you can publish it on a Drupal website.
They can also provide a demo domain so that you can test your landing pages using that. However, it’s not recommended to run campaigns using this. It’s better to publish it on a domain that you’ve personally registered.
There are no limits about the amount of domains and subdomains which you can connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also have the ability to work on exactly the same landing pages. All their changes will be saved, and their communication will be recorded also.
How much does it cost?
Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let’s take a look at their differences. Instapage Not Displaying Mobile View To Mobile Devices
The Optimizing plan costs $299 a month, but if you pay annually, you’ll only be charged an equivalent of $199 a month. This plan’s features have all the basic tools you need to start and optimize your landing page.
If you choose to pay annually, you will be asked to make an upfront payment of $2,388, which offers a 33% savings in comparison to when you pay monthly.
The Converting plan, on the other hand, does not have a fixed price. It’s a customized strategy that will be different depending on what you need and what you would like to prioritize.
You’ll need to contact Instapage about this package to find a quote from the sales staff.
They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.
You’ll be asked to fill out your details to get the trial so that you will be automatically billed after 14 days.
Don’t worry, however, if you change your mind. Instapage allows you to cancel before you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we finish, we will make a rundown on its highlights and pitfalls.
- Has a vast selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing choices
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you consider if Instapage is right for you.
The Final Verdict
Instapage is a great tool to create and publish landing pages.
You can start from scratch or choose from their templates. It’s very intuitive and user friendly so you won’t have any problems creating your landing page.
You can edit and customize the templates also. To make your landing page more appealing, you could even add widgets and other tools.
While it provides you three ways to print, it is still better to publish your landing page on your domain to keep things simple.
As mentioned earlier, Instapage also enables you to use analytical tools to help create the best landing page for you that provides the best performance.
Although Instapage offers a lot of benefits, this will be ideal for you if they are within your budget.
Their offers are a bit on the pricey side. If you’re searching for something customized, this is the tool for you. If you’re still unsure, they offer a 14-day free trial that will help you decide.
In general, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.
FAQ Instapage Not Displaying Mobile View To Mobile Devices
Are the designs mobile-friendly?
The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage enables you to integrate with other solutions like analytics programs, webinar providers, and even email marketing services.
You can also connect your landing page to Zapie, PayPal, or a Shopify shop.
What if I do not wish to continue after my free trial?
Instapage enables you to cancel at any time, so you won’t be charged. Just be sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of guides and tutorials on their site.
Is there any support?
Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only pay for the billed difference from the last plan?
Yes. Because you already paid, Instapage will deduct it from the purchase price of your new plan.