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Creating a landing page is among the most important things to consider, particularly if you’re looking to generate more leads or sales. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you are tight on budget, the first choice might be more suitable for you.

Making your own landing page these days is possible thanks to landing page builders such as Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

We will look into Instapage’s features, pros and cons and cost in this guide.  These insights should help you decide if Instapage is ideal for you.

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Before we continue, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to go through the rest of the article to get a more comprehensive review of Instapage.

What is Instapage? Instapage News

Instapage is a cloud-based program that has everything you want to create and publish customized landing pages.

They can be used even if you currently have an internet presence, like your own website. You’ll have the ability to produce landing pages focused on converting leads to sales using this program.

The best thing about it is that it doesn’t require that you know how to code or design. Everything is simplified. They also have features which allow you to improve your landing page after gaining visitors.

Before we get into its features, here are some highlights you should check out.

Top Features

  • Over 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock photos
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we’ll have a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are only a sneak peak of what Instapage has to offer.

In this section, we will take a look at each more closely. Instapage News

Customizable Templates

One of the hardest things to do when creating landing pages is your design.

If you’re new to do this, you’ll be better off hiring especially if you do not have some experience. Fortunately, you won’t need to spend more money and time when you’re using Instapage, having more than 200 templates to choose from.

However, the 200 templates are not only made up of templates for the landing page. Some of them are used for other purposes, such as thank-you templates.

You can use the filter to find what type of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to suit your theme.

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Instablocks

Instablocks is another feature that can help you with building the landing page. It allows you to save reusable blocks or assets which you can include.

This helps you save time creating page footers, headers, and even your call-to-action.

You can also customize the available templates for their Instablocks.

Analytical Tools

Digital Marketing cannot be complete without a way to define your own metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

You’ll have the ability to know how successful your strategy is through these analytical tools. These crucial tools will allow you to improve your landing page so it can perform better.

With the A/B tests, you can edit it whenever you’d like, and Instapage will demonstrate the different versions you have created. Additionally, it will show you which of the versions has the best performance.

Another fantastic feature is Instapage permits you to incorporate Google AdWords. Having this feature will help you to work on your landing page while being able to see the advertising data.

Drag and Drop Page Builder

Instapage allows you to start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even start with a template and edit it to your liking.

While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you place your elements anywhere on the page.

You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids that will assist you move the items on the page so that you can easily line them up.

Widgets

Instapage also enables you to add landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your widget.

Compared to other WordPress page builders, Instapage’s selection for widget templates is less.

Publishing

Instapage gives you a few options to publish. You can do it in your own domain, on a WordPress website through a free plugin, or you can publish it on a Drupal site.

They can also provide a demo domain so that you can test your landing pages using that. However, it’s not recommended to run campaigns utilizing this. It’s better to publish it on a domain that you have personally enrolled.

There are no limits about the number of domains and subdomains that you can connect to your Instapage account.

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Collaboration tools

Multiple users have the ability to collaborate on the project. They will also have the ability to work on the same landing pages. All of their changes will be saved, and their communication will be recorded also.

How much does it cost?

Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.

Let us take a look at their differences. Instapage News

Optimizing Plan

The Optimizing plan costs $299 a month, but if you pay yearly, you’ll only be billed an equivalent of $199 per month. This plan’s features have all the fundamental tools you need to begin and optimize your landing page.

You will be asked to make an upfront payment of $2,388 if you decide to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.

Converting Plan

The Converting program, on the other hand, doesn’t have a fixed cost. It’s a customized strategy that will be different depending on what you need and what you want to prioritize.

You will have to to contact Instapage about this bundle to get a quote from the sales staff.

Free Trial

They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.

Don’t be put-off if they ask you to complete your details to get the trial. They’re only doing that because you will be billed after the trial.

Don’t worry, however, if you change your mind. Instapage allows you to cancel until you pay up.

Pros and Cons

Instapage is a great tool to create landing pages.

But before we conclude, we’ll make a quick rundown on its highlights and pitfalls.

Advantages

  • Has a huge selection of templates and designs
  • Customizable templates and widgets
  • Offers 3 landing page publishing choices
  • Integrates analytical tools
  • Offer collaborative features to handle projects
  • Easy to use
  • Has a live chat support channel
  • Offers a custom plan

Disadvantages

  • Cost is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is less compared to other tools

These should help you consider if Instapage is right for you.

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The Final Verdict

Instapage is a great tool to create and publish landing pages.

You can start from scratch or choose from their templates. You won’t have any problems creating your landing page as it is very intuitive and easy to use.

You can edit and customize the templates also. To make your landing page more appealing, you can also add widgets and other tools.

While it provides you three ways to print, it’s still better to publish your landing page on your own domain to keep things simple.

As mentioned earlier, Instapage also lets you utilize analytical tools to help create the best landing page for you that gives the best performance.

Instapage offers many advantages, but it will still depend if their plans are within your budget.

Their offers are a bit on the expensive side. If you’re looking for something customized, this is the tool for you. If you’re still unsure, they offer a 14-day free trial to help you decide.

In general, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.

FAQ Instapage News

Are the designs mobile-friendly?

The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.

Can I incorporate third-party tools?

Yes. Instapage enables you to integrate with other options like analytics programs, webinar providers, and even email advertising services.

Your landing page can also be connected to Zapie, Paypal or a Shopify store.

What if I do not want to continue after my free trial?

Instapage lets you cancel at any time, so you won’t be charged. Just be sure to cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of guides and tutorials on their site.

Is there any support?

Instapage provides live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I just cover the billed difference from the last plan?

Yes. Since you already paid, Instapage will deduct it from the purchase price of your new plan.

 

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