If you’re looking to generate more leads or sales, there are many ways to go about it. Among the most important things to take into account is creating a good landing page. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their advantages and disadvantages, but if you are tight on budget, the first choice may be more acceptable for you.
Making your own landing page nowadays is possible thanks to landing page builders such as Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
We will look into Instapage’s features, pros and cons and price in this article. These insights should help you determine if Instapage is right for you.
Before we go on, you may want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to read the rest of the article to get a more comprehensive review of Instapage.
What is Instapage? Instapage Multiple Domains
Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.
They can be used even if you already have an online presence, such as your own website. You will be able to produce landing pages focused on converting leads to sales using this program.
The best thing about it is that it doesn’t require you to learn how to design or code. Everything is simplified. They also have features that allow you to improve your landing page after gaining traffic.
Here are some highlights you should check out before we get into its features.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll have a look at its features more closely.
What are its features?
The highlighted features from the list above are only a sneak peak of what Instapage has to offer.
In this section, we’ll take a look at each more closely. Instapage Multiple Domains
The design is among the hardest things to do when creating landing pages.
If you don’t have some experience, you will be better off hiring someone who has. Fortunately, Instapage has over 200 templates to choose from, so you won’t need to invest more money and time.
However, the 200 templates aren’t only composed of templates for the landing page. A number of them are used for other functions, such as thank-you templates.
You can use the filter to discover what type of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to match your theme.
Another feature that can assist you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage allows you to save to be used in the landing page.
This allows you save time making page footers, headers, as well as your call-to-action.
They also offer templates which can be customized.
Digital Marketing cannot be complete without a way to define your own metrics.
Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.
You’ll be able to know how successful your strategy is through these analytical tools. Your landing page will be able to perform much better since these essential tools are used to improve your landing page.
Instapage will demonstrate the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you’d like. You could also do the A/B tests anytime you please as well. Additionally, it will show you which of the versions has the best performance.
Another fantastic feature is Instapage allows you to incorporate Google AdWords. Having this feature will allow you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
For those who have some design skills, Instapage allows you to start on a blank canvas. You can even start with a template and edit it to your liking.
With Instapage, you can position your components anywhere on the page, something that even advanced WordPress page builders don’t have.
It also displays markers and grids to assist you move the items on the page so that you can easily line up your page elements.
Instapage also enables you to insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your own widget.
If you compare Instapage’s widget templates, then the selection is significantly less compared to other WordPress page builders.
Instapage gives you a couple of options to publish. You can do it in your own domain, on a WordPress site through a free plugin, or you could publish it on a Drupal site.
They even allow you to test your landing pages using a demo domain which they’ve provided. However, it’s not suggested to run campaigns utilizing this. It’s better to publish it on a domain that you have personally registered.
There are no limits regarding the number of domains and subdomains which connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also have the ability to work on the same landing pages. All of their changes will be saved, and their communication will be recorded as well.
How much does it cost?
Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let’s take a look at their differences. Instapage Multiple Domains
The Optimizing plan costs $299 per month, but if you pay yearly, you’ll only be charged an equivalent of $199 per month. This plan’s features have all the fundamental tools you need to start and optimize your landing page.
You will be asked to make an upfront payment of $2,388 if you decide to pay annually. This provides a 33% savings a huge discount compared to a monthly payment.
The Converting program, on the other hand, does not have a fixed cost. It’s a customized plan that will vary depending on what you need and what you would like to prioritize.
You will need to contact Instapage about this bundle to find a quote from the sales staff.
If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.
Don’t be put-off if they ask you to fill out your details to acces the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, though, if you change your mind. Instapage allows you to cancel before you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we conclude, we’ll make a rundown on its highlights and pitfalls.
- Has a huge selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing choices
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you think about if Instapage is ideal for you.
The Final Verdict
Instapage is a great tool to create and publish landing pages.
You can start from scratch or choose from their templates. You won’t have any problems creating your landing page since it is very intuitive and easy to use.
You can customize and edit the templates as well. To make your landing page more appealing, you could even add widgets and other tools.
While it provides you three ways to publish, it’s still better to publish your landing page on your domain to keep things simple.
As stated previously, Instapage also enables you to utilize analytical tools to help create the best landing page for you that provides the best performance.
Although Instapage offers a lot of advantages, this will be ideal for you if they are within your budget.
Their offers are a little on the pricey side. If you’re looking for something customized, this is the tool for you. If you are still unsure, they offer a 14-day free trial that will help you decide.
Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.
FAQ Instapage Multiple Domains
Are the designs mobile-friendly?
The landing pages generated are all mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage enables you to integrate with other solutions like analytics programs, webinar suppliers, and even email advertising services.
Your landing page can also be connected to Zapie, Paypal or a Shopify store.
What if I don’t want to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be billed. Just be sure to cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage has a list of tutorials and guides on their site.
Is there any support?
Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I just pay for the charged difference from the last plan?
Yes. Since you already paid, Instapage will deduct it from the price of your new plan.