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Creating a landing page is one of the most important things to take into account, especially if you’re looking to generate more leads or sales. It’s the first step in your sales funnel. If you are new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you’re tight on budget, the first choice may be more suitable for you.

Producing your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.

In this guide, we’ll look into its features, its advantages and disadvantages, and its cost.  These insights should help you decide if Instapage is ideal for you.

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Before we continue, you might want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to go through the rest of the article to get a more comprehensive review of Instapage.

What is Instapage? Instapage Marketplace

Instapage is a cloud-based program that has all you want to create and publish customized landing pages.

They can be used even if you currently have an online presence, like your own website. You’ll have the ability to make landing pages focused on converting leads to sales using this program.

The best thing about it is that it does not require you to know how to design or code. Everything is simplified. They also have features which allow you to improve your landing page after gaining traffic.

Before we get into its features, here are a few highlights you ought to check out.

Top Features

  • More than 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock images
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will have a look at its features more closely.

What are its features?

The highlighted features from the list above are only a sneak peak of what Instapage has to offer.

In this section, we will have a look at each more closely. Instapage Marketplace

Customizable Templates

Your layout is one of the hardest things to do when creating landing pages.

If you don’t have some experience, you’ll be better off hiring someone who has. Fortunately, Instapage has over 200 templates to choose from, so you won’t need to spend more time and money.

However, the 200 templates aren’t only composed of templates for the landing page. Some of them are used for different functions, such as thank-you templates.

You can use the filter to discover which sort of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to match your theme.

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Instablocks

Instablocks is another feature that can assist you with building the landing page. It lets you save reusable blocks or assets which you can include.

This helps you save time creating page footers, headers, and even your call-to-action.

You can also customize the available templates for their Instablocks.

Analytical Tools

Digital Marketing will not be complete without a way to define your metrics.

Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.

Through these tools, you will have the ability to know how successful your strategy is. Your landing page will be able to perform better since these essential tools are used to improve your landing page.

With the A/B tests, you can edit it whenever you would like, and Instapage will show you the different versions you’ve created. Additionally, it will show you which of the models has the best performance.

Instapage also allows you to incorporate Google Adwords, another fantastic feature of their program. This can allow you to see advertising data while you’re working on your landing page.

Drag and Drop Page Builder

Instapage lets you start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even start with a template and edit it to your liking.

While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you position your elements anywhere on the page.

You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids that will assist you move the items on the page so that you can easily line them up.

Widgets

Instapage also enables you to insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You simply click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.

If you compare Instapage’s widget templates, then the selection is less compared to other WordPress page builders.

Publishing

You have a few options to publish with Instapage. You can do it in your own domain, on a WordPress site through a free plugin, or you can publish it on a Drupal website.

They even let you test your landing pages with a demo domain which they’ve provided. However, it is not recommended to run campaigns utilizing this. It’s better to publish it on a domain that you have personally enrolled.

There are no limits about the amount of domains and subdomains which connect to your Instapage account.

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Collaboration tools

Multiple users have the ability to collaborate on the project. They will also have the ability to work on the same landing pages. All their changes will be saved, and their communication will be recorded as well.

How much does it cost?

Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.

Let us take a look at their differences. Instapage Marketplace

Optimizing Plan

The Optimizing plan costs $299 per month, but if you pay annually, you’ll only be charged an equivalent of $199 a month. This plan’s features have all the basic tools you want to begin and optimize your landing page.

You’ll be asked to make an upfront payment of $2,388 if you choose to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.

Converting Plan

The Converting plan, on the other hand, doesn’t have a fixed cost. It is a customized plan that will be different depending on what you need and what you want to prioritize.

You will need to contact Instapage about this package to find a quote from the sales staff.

Free Trial

They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.

Don’t be put-off if they ask you to fill out your details to get the trial. They’re only doing that because you will be billed after the trial.

Don’t worry, though, if you change your mind. Instapage allows you to cancel until you pay up.

Pros and Cons

Instapage is a superb tool to create landing pages.

But before we finish, we will make a quick rundown on its highlights and pitfalls.

Pros

  • Has a vast selection of templates and layouts
  • Customizable templates and widgets
  • Offers 3 landing page publishing choices
  • Integrates analytical tools
  • Offer collaborative features to manage projects
  • Easy to use
  • Has a live chat service channel
  • Offers a custom plan

Disadvantages

  • Price is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is significantly less compared to other tools

These should help you think about if Instapage is right for you.

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The Final Verdict

Instapage is a superb tool to create and publish landing pages.

You can begin from scratch or choose from their templates. It’s very intuitive and user friendly so you won’t have any problems creating your landing page.

You can customize and edit the templates also. To make your landing page more appealing, you could even add widgets and other tools.

While it gives you three ways to print, it is still better to publish your landing page on your own domain to keep things easy.

As stated previously, Instapage also enables you to utilize analytical tools to help make the best landing page for you that provides the best performance.

Although Instapage offers a lot of advantages, this will be ideal for you if they are within your budget.

Their offers are a little on the expensive side. If you’re searching for something customized, this is the tool for you. If you are still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.

In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.

FAQ Instapage Marketplace

Are the designs mobile-friendly?

The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.

Can I integrate third-party tools?

Yes. Instapage enables you to integrate with other solutions like analytics tools, webinar providers, and even email advertising services.

You can also connect your landing page to Zapie, PayPal, or a Shopify store.

What if I don’t wish to continue after my free trial?

Instapage enables you to cancel at any time, so you won’t be charged. Just be sure to cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of guides and tutorials on their website.

Is there any support?

Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I just cover the billed difference from the last plan?

Yes. Since you already paid, Instapage will deduct it from the price of your new plan.

 

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