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If you’re trying to generate more leads or sales, there are many ways to go about it. Among the most important points to take into account is creating a good landing page. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you are tight on budget, the first option may be more acceptable for you.

Making your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

In this article, we will look into its features, its advantages and disadvantages, and its cost.  All these insights should help you decide if Instapage is right for you.

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Before we continue, you may want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to read the rest of the article to get a more comprehensive review of Instapage.

What is Instapage? Instapage Luckyorange

Instapage is a cloud-based program that has all you want to create and publish customized landing pages.

They can be used even if you already have an internet presence, such as your own website. Through Instapage, you’ll have the ability to make landing pages focused on converting leads to sales.

The best thing about it is that it does not require that you know how to code or design. Everything is simplified. They also have features which let you improve your landing page after gaining traffic.

Before we talk about its features, here are a few highlights you ought to check out.

Top Features

  • Over 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock images
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will have a look at its features more closely.

What are its features?

The highlighted features from the list above are only a preview of what Instapage has to offer.

In this section, we’ll take a look at each more closely. Instapage Luckyorange

Customizable Templates

Your design is among the most difficult things to do when creating landing pages.

If you don’t have some experience, you’ll be better off hiring someone who has. Luckily, Instapage has over 200 templates to choose from, so you won’t need to spend more time and money.

However, the 200 templates aren’t only composed of templates to the landing page. Some of them are used for different purposes, such as thank-you templates.

You can use the filter to discover what sort of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to match your theme.

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Instablocks

Instablocks is another feature that can help you with building the landing page. It lets you save reusable blocks or assets which you can include.

This helps you save time making page footers, headers, as well as your call-to-action.

You can also customize the available templates for their Instablocks.

Analytical Tools

Digital Marketing will not be complete without a way to define your metrics.

Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.

Through these tools, you will be able to learn how effective your strategy is. These crucial tools will allow you to improve your landing page so that it can perform much better.

Instapage will demonstrate the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you’d like. You could also do the A/B evaluations anytime you please as well. Additionally, it will show you which of the versions has the best performance.

Another good feature is Instapage permits you to integrate Google AdWords. This will help you see advertising data as you’re working on your landing page.

Drag and Drop Page Builder

Instapage lets you start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.

While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you place your components anywhere on the page.

You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids that will help you move the items on the page so you can easily line them up.

Widgets

Instapage also enables you to insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You simply click the widget icons located on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your widget.

If you compare Instapage’s widget templates, then the selection is less compared to other WordPress page builders.

Publishing

Instapage gives you a couple of options to publish. You can do it on your own domain, on a WordPress website through a free plugin, or you could print it on a Drupal website.

They can also provide a demo domain so that you can test your landing pages using that. However, it’s not recommended to run campaigns utilizing this. It’s far better to publish it on a domain that you have personally enrolled.

There are no limits about the amount of domains and subdomains which you can connect to your Instapage account.

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Collaboration tools

Multiple users have the ability to collaborate on the project. They will also have the ability to work on the same landing pages. All their changes will be saved, and their communication will be recorded also.

How much does it cost?

Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.

Let us take a look at their differences. Instapage Luckyorange

Optimizing Plan

The Optimizing plan costs $299 per month, but if you pay yearly, you’ll only be billed an equivalent of $199 a month. This plan’s features have all the fundamental tools you want to begin and optimize your landing page.

If you choose to pay annually, you’ll be asked to make an upfront payment of $2,388, which provides a 33% savings in comparison to if you pay monthly.

Converting Plan

The Converting program, on the other hand, does not have a fixed price. It is a customized plan that will be different depending on what you need and what you would like to prioritize.

You will have to to contact Instapage about this bundle to get a quote from the sales team.

Free Trial

They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.

You will be asked to fill out your details to get the trial so that you will be automatically billed after 14 days.

Don’t worry, though, if you change your mind. Instapage permits you to cancel until you pay up.

Pros and Cons

Instapage is a great tool to create landing pages.

But before we conclude, we will make a rundown on its own highlights and pitfalls.

Advantages

  • Has a huge selection of templates and designs
  • Customizable templates and widgets
  • Offers 3 landing page publishing options
  • Integrates analytical tools
  • Offer collaborative features to manage projects
  • Easy to use
  • Has a live chat service channel
  • Offers a custom plan

Disadvantages

  • Cost is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is less compared to other tools

These should help you consider if Instapage is ideal for you.

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The Final Verdict

Instapage is a superb tool to create and publish landing pages.

You can start from scratch or choose from their templates. It’s very intuitive and user friendly so you won’t have any problems creating your landing page.

You can edit and customize the templates also. To make your landing page more appealing, you can also add widgets and other tools.

While it gives you three ways to publish, it’s still better to publish your landing page on your own domain to keep things easy.

As stated earlier, Instapage also enables you to use analytical tools to help create the best landing page for you that provides the best performance.

Instapage offers many advantages, but it will still depend if their plans are within your budget.

Their offers are a bit on the expensive side. If you’re searching for something customized, this is the instrument for you. If you are still unsure, they give a 14-day free trial that will help you decide.

In general, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.

FAQ Instapage Luckyorange

Are the designs mobile-friendly?

The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.

Can I integrate third-party tools?

Yes. Instapage enables you to integrate with other options like analytics programs, webinar suppliers, and even email marketing services.

Your landing page can also be connected to Zapie, Paypal or a Shopify store.

What if I do not wish to continue after my free trial?

Instapage enables you to cancel at any time, so you won’t be billed. Just make sure you cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of guides and tutorials on their website.

Is there any support?

Instapage provides live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I just cover the charged difference from the last plan?

Yes. Because you already paid, Instapage will deduct it from the price of your new strategy.

 

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