If you’re looking to generate more leads or sales, there are many ways to go about it. Among the most important points to consider is creating a good landing page. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you’re tight on budget, the first choice may be more acceptable for you.
Making your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.
We’ll look into Instapage’s own features, pros and cons and price in this guide. All these insights should help you determine if Instapage is ideal for you.
Before we go on, you may want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a better review of Instapage.
What is Instapage? Instapage Logo
Instapage is a cloud-based program that has everything you want to create and publish customized landing pages.
They can be used even if you currently have an online presence, like your own site. You will have the ability to produce landing pages focused on converting leads to sales using this program.
The best thing about it is that it doesn’t require you to know how to code or design. Everything is simplified. They also have features which let you improve your landing page after gaining visitors.
Before we talk about its features, here are some highlights you ought to check out.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock photos
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will take a look at its features more closely.
What are its features?
The highlighted features from the list above are just a sneak peak of what Instapage offers.
In this section, we will have a look at each more closely. Instapage Logo
Among the most difficult things to do when creating landing pages is your design.
If you don’t have any experience, you will be better off hiring someone who has. Fortunately, Instapage has over 200 templates to choose from, so you won’t have to spend more money and time.
However, the 200 templates aren’t only made up of templates to the landing page. Some of them are used for different purposes, such as thank-you templates.
You can use the filter to find what sort of template you’re looking for. Instapage gives you the option to edit the templates to match your theme, which is one of the best features that Instapage can offer.
Another feature that can help you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage allows you to save to be used in the landing page.
This helps you save time making page footers, headers, as well as your call-to-action.
They also offer templates which can be customized.
Digital Marketing will not be complete without a way to define your own metrics.
Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you’ll be able to know how successful your strategy is. Your landing page will be able to perform better since these crucial tools are used to improve your landing page.
Instapage will show you the different versions of the landing page that you have created. What’s more is that you can edit it whenever you’d like. You could also do the A/B tests anytime you please as well. It will also show you which of the versions has the best performance.
Another fantastic feature is Instapage permits you to integrate Google AdWords. Having this feature will help you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
Instapage lets you start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even start with a template and edit it to your liking.
With Instapage, you can place your elements anywhere on the page, something that even advanced WordPress page builders do not have.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids that will help you move the items on the page so you can easily line them up.
Instapage also lets you insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your widget.
If you compare Instapage’s widget templates, then the selection is significantly less compared to other WordPress page builders.
Instapage gives you a couple of options to publish. You can do it in your own domain, on a WordPress website through a free plugin, or you could print it on a Drupal site.
They can also provide a demo domain so that you can test your landing pages with that. However, it is not recommended to run campaigns using this. It’s far better to publish it on a domain that you have personally registered.
There are no limits regarding the number of domains and subdomains that connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also have the ability to work on exactly the same landing pages. All of their changes will be saved, and their communication will be recorded also.
How much does it cost?
Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let us take a look at their differences. Instapage Logo
The Optimizing plan costs $299 a month, but if you pay yearly, you will only be billed an equivalent of $199 per month. This plan’s features have all the basic tools you want to begin and optimize your landing page.
If you choose to pay annually, you will be asked to make an upfront payment of $2,388, which provides a 33% savings compared to when you pay monthly.
The Converting plan, on the other hand, does not have a fixed price. It’s a customized plan that will be different depending on what you need and what you would like to prioritize.
You will have to to contact Instapage about this package to find a quote from the sales staff.
If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.
You will be asked to fill out your details to access the trial so that you’ll be automatically billed after 14 days.
Don’t worry, however, if you change your mind. Instapage permits you to cancel until you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we conclude, we’ll make a rundown on its highlights and pitfalls.
- Has a huge selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing choices
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you consider if Instapage is ideal for you.
The Final Verdict
Instapage is a great tool to make and publish landing pages.
You can begin from scratch or choose from their templates. It is very intuitive and user friendly so you won’t have any problems creating your landing page.
You can customize and edit the templates as well. You could also add widgets and other tools to make it even more appealing.
While it gives you three ways to print, it’s still better to publish your landing page on your own domain to keep things easy.
As stated previously, Instapage also enables you to use analytical tools to help make the best landing page for you that gives the best performance.
Although Instapage offers a lot of advantages, this will be ideal for you if they are within your price range.
Their offers are a bit on the expensive side. If you’re looking for something customized, this is the tool for you. If you’re still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
In general, Instapage is a recommended product to create landing pages. If you are not convinced, you could always try their free trial.
FAQ Instapage Logo
Are the designs mobile-friendly?
The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage lets you integrate with other solutions like analytics programs, webinar providers, and even email marketing services.
Your landing page can also be connected to Zapie, Paypal or a Shopify store.
What if I don’t wish to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be billed. Just be sure to cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of tutorials and guides on their website.
Is there any support?
Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only cover the charged difference from the last plan?
Yes. Because you already paid, Instapage will deduct it from the price of your new strategy.