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Creating a landing page is one of the most important things to consider, especially if you’re trying to generate more leads or sales. It is the first step in your sales funnel. If you are new to this, you can either do it yourself or hire a professional. Both have their advantages and disadvantages, but if you’re tight on budget, the first choice might be more suitable for you.

Producing your own landing page these days is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

We’ll look into Instapage’s own features, avantages and disadvantages and cost in this guide.  These insights should help you decide if Instapage is right for you.

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Before we continue, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to read the rest of the article to get a more comprehensive review of Instapage.

What is Instapage? Instapage Linkdin

Instapage is a cloud-based program that has all you need to create and publish customized landing pages.

They can be used even if you currently have an internet presence, like your own site. Through Instapage, you’ll have the ability to produce landing pages focused on converting leads to sales.

The best thing about it is that it doesn’t require you to know how to code or design. Everything is simplified. They also have features that let you improve your landing page after gaining visitors.

Here are a few highlights you should check out before we get into its features.

Top Features

  • Over 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock images
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we’ll take a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are just a preview of what Instapage has to offer.

In this section, we’ll take a look at each more closely. Instapage Linkdin

Customizable Templates

Among the most difficult things to do when creating landing pages is the design.

If you don’t have some experience, you will be better off hiring someone who has. Luckily, Instapage has over 200 templates to choose from, so you won’t need to invest more money and time.

However, the 200 templates are not only made up of templates to the landing page. A number of them are used for other purposes, such as thank-you templates.

You can use the filter to discover what type of template you’re looking for. Instapage gives you the option to edit the templates to match your theme, which is one of the best features that Instapage can offer.

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Instablocks

Instablocks is another feature that can help you with building the landing page. It lets you save reusable blocks or assets which you can include.

This allows you save time making page footers, headers, as well as your call-to-action.

You can also customize the available templates for their Instablocks.

Analytical Tools

Digital Marketing cannot be complete without a way to define your metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

You’ll have the ability to know how effective your strategy is through these analytical tools. Your landing page will be able to perform better since these essential tools are used to improve your landing page.

Instapage will show you the different versions of the landing page that you have created. What’s more is that you can edit it whenever you’d like. You could also do the A/B tests anytime you please as well. Additionally, it will show you which of the models has the best performance.

Instapage also allows you to integrate Google Adwords, another fantastic feature of their program. This will allow you to see advertising data as you’re working on your landing page.

Drag and Drop Page Builder

Instapage lets you start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even start with a template and edit it to your liking.

While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you place your components anywhere on the page.

It also displays markers and grids to assist you move the items on the page so that you can easily line up your page elements.

Widgets

Instapage also enables you to insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You just click the widget icons located on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.

If you compare Instapage’s widget templates, the selection is significantly less compared to other WordPress page builders.

Publishing

You have a couple of options to publish with Instapage. You can do it on your own domain, on a WordPress website through a free plugin, or you can publish it on a Drupal site.

They even allow you to test your landing pages using a demo domain that they’ve provided. However, it is not suggested to run campaigns using this. It’s better to publish it on a domain that you have personally enrolled.

There are no limits regarding the number of domains and subdomains which connect to your Instapage account.

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Collaboration tools

Multiple users have the ability to collaborate on the project. They will also be able to work on the same landing pages. All of their changes will be saved, and their communication will be recorded as well.

How much does it cost?

Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.

Let us take a look at their differences. Instapage Linkdin

Optimizing Plan

The Optimizing plan costs $299 a month, but if you pay yearly, you’ll only be billed an equivalent of $199 per month. This plan’s features have all the fundamental tools you need to begin and optimize your landing page.

You will be asked to make an upfront payment of $2,388 if you choose to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.

Converting Plan

The Converting program, on the other hand, doesn’t have a fixed cost. It’s a customized plan that will be different depending on what you need and what you would like to prioritize.

You will need to contact Instapage about this package to get a quote from the sales team.

Free Trial

If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.

Don’t be put-off if they ask you to fill out your details to get the trial. They’re only doing that because you will be billed after the trial.

Don’t worry, however, if you change your mind. Instapage allows you to cancel before you pay up.

Pros and Cons

Instapage is a great tool to create landing pages.

But before we conclude, we’ll make a quick rundown on its own highlights and pitfalls.

Advantages

  • Has a huge selection of templates and designs
  • Customizable templates and widgets
  • Offers 3 landing page publishing options
  • Integrates analytical tools
  • Offer collaborative features to manage projects
  • Easy to use
  • Has a live chat service channel
  • Offers a custom plan

Disadvantages

  • Price is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is less compared to other tools

These should help you consider if Instapage is right for you.

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The Final Verdict

Instapage is a great tool to make and publish landing pages.

You can start from scratch or choose from their templates. It is very intuitive and user friendly so you won’t have any problems creating your landing page.

You can customize and edit the templates as well. To make your landing page more appealing, you could even add widgets and other tools.

While it gives you three ways to publish, it’s still better to publish your landing page on your own domain to keep things easy.

As mentioned earlier, Instapage also enables you to use analytical tools to help make the best landing page for you that provides the best performance.

Instapage offers many benefits, but it will still depend if their plans are within your budget.

Their offers are a bit on the expensive side. If you’re looking for something customized, this is the instrument for you. If you are still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.

In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you could always try their free trial.

FAQ Instapage Linkdin

Are the designs mobile-friendly?

The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.

Can I integrate third-party tools?

Yes. Instapage lets you integrate with other options like analytics tools, webinar providers, and even email marketing services.

You can also connect your landing page to Zapie, PayPal, or a Shopify store.

What if I do not want to continue after my free trial?

Instapage lets you cancel at any time, so you won’t be billed. Just make sure to cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage offers a list of tutorials and guides on their site.

Is there any support?

Instapage provides live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I only pay for the charged difference from the last plan?

Yes. Since you already paid, Instapage will deduct it from the purchase price of your new plan.

 

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