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instapage-review

Creating a landing page is among the most important things to take into account, particularly if you’re trying to generate more leads or sales. It is the first step in your sales funnel. If you are new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you are tight on budget, the first choice might be more acceptable for you.

Making your own landing page nowadays is possible thanks to landing page builders such as Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

In this guide, we’ll look into its features, its advantages and disadvantages, and its cost.  All these insights should help you decide if Instapage is right for you.

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Before we continue, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to read the rest of the article to get a better review of Instapage.

What is Instapage? Instapage Link New Tab

Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.

They can be used even if you currently have an internet presence, like your own site. Through Instapage, you will have the ability to produce landing pages focused on converting leads to sales.

The best thing about it is that it doesn’t require you to learn how to design or code. Everything is simplified. They also have features which allow you to improve your landing page after gaining traffic.

Before we talk about its features, here are some highlights you should check out.

Top Features

  • More than 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock images
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we’ll take a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are just a sneak peak of what Instapage has to offer.

In this section, we will take a look at each more closely. Instapage Link New Tab

Customizable Templates

Your design is among the most difficult things to do when creating landing pages.

If you’re new to do this, you’ll be better off hiring especially if you don’t have any experience. Luckily, you won’t need to invest more time and money when you’re using Instapage, having more than 200 templates to choose from.

However, the 200 templates are not only composed of templates to the landing page. A number of them are used for different purposes, such as thank-you templates.

You can use the filter to find which type of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to suit your theme.

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Instablocks

Another feature that can assist you with building the landing page is Instablocks. It allows you to save reusable blocks or assets which you can include.

This allows you save time making page footers, headers, as well as your call-to-action.

You can also customize the available templates for their Instablocks.

Analytical Tools

Digital Marketing cannot be complete without a way to define your own metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

Through these tools, you’ll be able to know how successful your strategy is. These essential tools can allow you to improve your landing page so it can perform much better.

Instapage will show you the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you would like. You could also do the A/B tests anytime you please as well. It will also show you which of the versions has the best performance.

Instapage also permits you to incorporate Google Adwords, another good feature of their program. Having this feature can help you to work on your landing page while being able to see the advertising data.

Drag and Drop Page Builder

For those who have some design skills, Instapage allows you to start on a blank canvas. You can even start with a template and edit it to your liking.

With Instapage, you can place your components anywhere on the page, something that even advanced WordPress page builders don’t have.

Additionally, it displays markers and grids to help you move the items on the page so that you can easily line up your page elements.

Widgets

Instapage also lets you insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.

Compared to other WordPress page builders, Instapage’s selection for widget templates is less.

Publishing

Instapage gives you a few options to publish. You can do it on your own domain, on a WordPress site through a free plugin, or you can print it on a Drupal website.

They can also provide a demo domain so that you can test your landing pages using that. However, it is not suggested to run campaigns utilizing this. It’s better to publish it on a domain that you’ve personally registered.

There are no limits about the number of domains and subdomains which connect to your Instapage account.

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Collaboration tools

Multiple users have the ability to collaborate on the project. They will also have the ability to work on the same landing pages. All their changes will be saved, and their communication will be recorded as well.

How much does it cost?

Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.

Let’s take a look at their differences. Instapage Link New Tab

Optimizing Plan

The Optimizing plan costs $299 a month, but if you pay annually, you’ll only be billed an equivalent of $199 a month. This plan’s features have all the fundamental tools you want to start and optimize your landing page.

You’ll be asked to make an upfront payment of $2,388 if you choose to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.

Converting Plan

The Converting plan, on the other hand, does not have a fixed cost. It is a customized strategy that will be different based on what you need and what you would like to prioritize.

You’ll need to contact Instapage about this package to find a quote from the sales staff.

Free Trial

If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.

You’ll be asked to fill out your details to access the trial so that you will be automatically billed after 14 days.

Don’t worry, though, if you change your mind. Instapage permits you to cancel before you pay up.

Pros and Cons

Instapage is a great tool to create landing pages.

But before we finish, we’ll make a quick rundown on its highlights and pitfalls.

Pros

  • Has a huge selection of templates and layouts
  • Customizable templates and widgets
  • Offers 3 landing page publishing options
  • Integrates analytical tools
  • Offer collaborative features to manage projects
  • Easy to use
  • Has a live chat support channel
  • Offers a custom plan

Disadvantages

  • Price is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is less compared to other tools

These should help you think about if Instapage is right for you.

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The Final Verdict

Instapage is a great tool to make and publish landing pages.

You can start from scratch or choose from their templates. It is very intuitive and user friendly so you won’t have any problems creating your landing page.

You can edit and customize the templates also. To make your landing page more appealing, you could also add widgets and other tools.

While it provides you three ways to publish, it is still better to publish your landing page on your own domain to keep things easy.

As stated earlier, Instapage also enables you to utilize analytical tools to help create the best landing page for you that provides the best performance.

Although Instapage offers a lot of benefits, this will be ideal for you if they are within your price range.

Their offers are a bit on the pricey side. If you’re looking for something customized, this is the instrument for you. If you are still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.

Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.

FAQ Instapage Link New Tab

Are the designs mobile-friendly?

The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.

Can I integrate third-party tools?

Yes. Instapage lets you integrate with other solutions like analytics programs, webinar suppliers, and even email marketing services.

Your landing page can also be connected to Zapie, Paypal or a Shopify shop.

What if I don’t want to continue after my free trial?

Instapage enables you to cancel at any time, so you won’t be charged. Just make sure you cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of guides and tutorials on their site.

Is there any support?

Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I just pay for the charged difference from the previous plan?

Yes. Since you already paid, Instapage will deduct it from the purchase price of your new plan.

 

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