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Creating a landing page is among the most important things to take into account, especially if you’re trying to generate more leads or sales. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you’re tight on budget, the first option may be more acceptable for you.

Making your own landing page these days is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.

In this guide, we’ll look into its features, its pros and cons, and its cost.  These insights should help you decide if Instapage is right for you.

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Before we go on, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to go through the rest of the article to get a more comprehensive review of Instapage.

What is Instapage? Instapage Install Tracking Pixel

Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.

They can be used even if you already have an online presence, like your own site. You’ll be able to make landing pages focused on converting leads to sales using this program.

The best thing about it is that it doesn’t require that you learn how to code or design. Everything is simplified. They also have features which let you improve your landing page after gaining traffic.

Here are a few highlights you ought to check out before we get into its features.

Top Features

  • More than 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock photos
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we’ll take a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are only a preview of what Instapage offers.

In this section, we will have a look at each more closely. Instapage Install Tracking Pixel

Customizable Templates

Among the hardest things to do when creating landing pages is the design.

If you don’t have some experience, you’ll be better off hiring someone who has. Fortunately, Instapage has over 200 templates to choose from, so you won’t have to spend more time and money.

However, the 200 templates aren’t only made up of templates to the landing page. A number of them are used for other functions, such as thank-you templates.

You can use the filter to discover what sort of template you’re looking for. Instapage gives you the choice to edit the templates to match your theme, which is one of the best features that Instapage can offer.

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Instablocks

Instablocks is another feature that can assist you with building the landing page. It allows you to save reusable blocks or assets which you can include.

This allows you save time making page footers, headers, and even your call-to-action.

They also offer templates that can be customized.

Analytical Tools

Digital Marketing cannot be complete without a way to define your own metrics.

Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.

Through these tools, you will be able to know how effective your strategy is. Your landing page will be able to perform much better since these essential tools are used to improve your landing page.

With the A/B tests, you can edit it whenever you’d like, and Instapage will show you the different versions you’ve created. It will also show you which of the models has the best performance.

Another fantastic feature is Instapage allows you to integrate Google AdWords. Having this feature will allow you to work on your landing page while being able to see the advertising data.

Drag and Drop Page Builder

If you have some design skills, Instapage allows you to start on a blank canvas. You can even start with a template and edit it to your liking.

With Instapage, you can position your elements anywhere on the page, something which even advanced WordPress page builders do not have.

Additionally, it displays markers and grids to help you move the items on the page so that you can easily line up your page elements.

Widgets

Instapage also enables you to add landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You simply click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your own widget.

If you compare Instapage’s widget templates, then the selection is significantly less compared to other WordPress page builders.

Publishing

Instapage gives you a couple of options to publish. You can do it on your own domain, on a WordPress site through a free plugin, or you could print it on a Drupal website.

They can also provide a demo domain so that you can test your landing pages using that. However, it’s not recommended to run campaigns using this. It’s far better to publish it on a domain that you have personally registered.

There are no limits about the amount of domains and subdomains that you can connect to your Instapage account.

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Collaboration tools

Multiple users are able to collaborate on the project. They will also have the ability to work on the same landing pages. All their changes will be saved, and their communication will be recorded as well.

How much does it cost?

Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.

Let us take a look at their differences. Instapage Install Tracking Pixel

Optimizing Plan

The Optimizing plan costs $299 per month, but if you pay yearly, you’ll only be charged an equivalent of $199 per month. This plan’s features have all the fundamental tools you need to begin and optimize your landing page.

If you decide to pay annually, you will be asked to make an upfront payment of $2,388, which offers a 33% savings in comparison to when you pay monthly.

Converting Plan

The Converting plan, on the other hand, does not have a fixed price. It’s a customized plan that will vary based on what you need and what you want to prioritize.

You will have to to contact Instapage about this bundle to get a quote from the sales staff.

Free Trial

If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.

Don’t be put-off if they ask you to complete your details to get the trial. They’re only doing that because you will be billed after the trial.

Don’t worry, though, if you change your mind. Instapage permits you to cancel until you pay up.

Pros and Cons

Instapage is a superb tool to create landing pages.

But before we conclude, we will make a rundown on its highlights and drawbacks.

Pros

  • Has a huge selection of templates and designs
  • Customizable templates and widgets
  • Offers 3 landing page publishing options
  • Integrates analytical tools
  • Offer collaborative features to manage projects
  • Easy to use
  • Has a live chat service channel
  • Offers a custom plan

Cons

  • Price is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is less compared to other tools

These should help you consider if Instapage is ideal for you.

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The Final Verdict

Instapage is a great tool to make and publish landing pages.

You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page since it is very intuitive and user friendly.

You can edit and customize the templates as well. You can also add widgets and other tools to make it more appealing.

While it provides you three ways to print, it is still better to publish your landing page on your domain to keep things easy.

As stated previously, Instapage also enables you to use analytical tools to help make the best landing page for you that gives the best performance.

Although Instapage offers a lot of advantages, this will be ideal for you if they are within your budget.

Their offers are a little on the pricey side. If you’re looking for something customized, this is the tool for you. If you are still unsure, they give a 14-day free trial that will help you decide.

In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.

FAQ Instapage Install Tracking Pixel

Are the designs mobile-friendly?

The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.

Can I integrate third-party tools?

Yes. Instapage enables you to integrate with other solutions like analytics tools, webinar suppliers, and even email advertising services.

It is also possible to join your landing page to Zapie, PayPal, or a Shopify store.

What if I do not wish to continue after my free trial?

Instapage lets you cancel at any time, so you won’t be charged. Just make sure to cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of guides and tutorials on their site.

Is there any support?

Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I only cover the charged difference from the previous plan?

Yes. Because you already paid, Instapage will deduct it from the purchase price of your new strategy.

 

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