If you’re looking to generate more leads or sales, there are many ways to go about it. One of the most important points to take into account is creating a good landing page. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you are tight on budget, the first option may be more suitable for you.
Producing your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
In this article, we will look into its features, its pros and cons, and its price. All these insights should help you determine if Instapage is right for you.
Before we continue, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to read the rest of the article to get a more comprehensive review of Instapage.
What is Instapage? Instapage – How Set Email On Submittion Form
Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.
They can be used even if you currently have an online presence, such as your own site. You’ll have the ability to produce landing pages focused on converting leads to sales using this program.
The best thing about it is that it doesn’t require you to learn how to code or design. Everything is simplified. They also have features that allow you to improve your landing page after gaining traffic.
Before we get into its features, here are a few highlights you should check out.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll take a look at its features more closely.
What are its features?
The highlighted features from the list above are only a preview of what Instapage offers.
In this section, we will have a look at each more closely. Instapage – How Set Email On Submittion Form
Your layout is one of the hardest things to do when creating landing pages.
If you don’t have some experience, you will be better off hiring someone who has. Luckily, you won’t have to invest more money and time when you’re using Instapage, having more than 200 templates to choose from.
However, the 200 templates are not only composed of templates for the landing page. A number of them are used for other purposes, such as thank-you templates.
You can use the filter to find what type of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to suit your theme.
Instablocks is another feature that can help you with building the landing page. It allows you to save reusable blocks or assets which you can include.
This allows you save time making page footers, headers, and even your call-to-action.
They also offer templates that can be customized.
Digital Marketing will not be complete without a way to define your metrics.
Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.
You’ll be able to know how successful your strategy is through these analytical tools. These essential tools will allow you to improve your landing page so it can perform much better.
Instapage will demonstrate the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you’d like. You could also do the A/B evaluations anytime you please as well. It will also show you which of the versions has the best performance.
Another good feature is Instapage allows you to integrate Google AdWords. Having this feature will help you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
If you have some design skills, Instapage lets you start on a blank canvas. You can even start with a template and edit it to your liking.
With Instapage, you can place your components anywhere on the page, something that even advanced WordPress page builders don’t have.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids to help you move the items on the page so that you can easily line them up.
Instapage also enables you to insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your own widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.
You have a few options to publish with Instapage. You can do it in your own domain, on a WordPress site through a free plugin, or you can publish it on a Drupal website.
They even allow you to test your landing pages using a demo domain that they have provided. However, it is not suggested to run campaigns utilizing this. It’s far better to publish it on a domain that you have personally enrolled.
There are no limits regarding the number of domains and subdomains which connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also be able to work on exactly the same landing pages. All of their changes will be saved, and their communication will be recorded as well.
How much does it cost?
Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let’s take a look at their differences. Instapage – How Set Email On Submittion Form
The Optimizing plan costs $299 a month, but if you pay yearly, you will only be billed an equivalent of $199 per month. This plan’s features have all the basic tools you want to start and optimize your landing page.
If you choose to pay annually, you’ll be asked to make an upfront payment of $2,388, which provides a 33% savings in comparison to if you pay monthly.
The Converting plan, on the other hand, doesn’t have a fixed price. It’s a customized plan that will be different based on what you need and what you want to prioritize.
You’ll need to contact Instapage about this bundle to find a quote from the sales team.
If the features alone are not enough to convince you to try Instapage, they also offer a 14-day trial.
Don’t be put-off if they ask you to fill out your details to get the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, however, if you change your mind. Instapage permits you to cancel before you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we conclude, we will make a quick rundown on its own highlights and drawbacks.
- Has a huge selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing choices
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Cost is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you consider if Instapage is right for you.
The Final Verdict
Instapage is a superb tool to create and publish landing pages.
You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page since it’s very intuitive and user friendly.
You can customize and edit the templates also. You can also add widgets and other tools to make it more appealing.
While it provides you three ways to publish, it’s still much better to publish your landing page on your domain to keep things easy.
As mentioned earlier, Instapage also lets you use analytical tools to help create the best landing page for you that gives the best performance.
Instapage offers many advantages, but it will still depend if their plans are within your price range.
Their offers are a little on the expensive side. If you’re looking for something customized, this is the tool for you. If you are still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
In general, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.
FAQ Instapage – How Set Email On Submittion Form
Are the designs mobile-friendly?
The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage enables you to integrate with other solutions like analytics programs, webinar suppliers, and even email advertising services.
Your landing page can also be connected to Zapie, Paypal or a Shopify store.
What if I don’t wish to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be charged. Just make sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage has a list of tutorials and guides on their website.
Is there any support?
Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only pay for the billed difference from the previous plan?
Yes. Since you already paid, Instapage will deduct it from the price of your new strategy.