If you’re looking to generate more leads or sales, there are many ways to go about it. Among the most important points to take into account is creating a good landing page. It is the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you’re tight on budget, the first choice may be more acceptable for you.
Producing your own landing page these days is possible thanks to landing page builders such as Instapage. It’s one of the most popular tools used by marketers worldwide.
We’ll look into Instapage’s features, pros and cons and price in this guide. These insights should help you determine if Instapage is ideal for you.
Before we go on, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to read the rest of the article to get a more comprehensive review of Instapage.
What is Instapage? Instapage How Many Pages Can You Build
Instapage is a cloud-based program that has all you want to create and publish customized landing pages.
They can be used even if you currently have an online presence, like your own site. You’ll be able to make landing pages focused on converting leads to sales using this program.
The best thing about it is that it does not require you to know how to code or design. Everything is simplified. They also have features which allow you to improve your landing page after gaining visitors.
Before we talk about its features, here are a few highlights you ought to check out.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock photos
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll take a look at its features more closely.
What are its features?
The highlighted features from the list above are just a preview of what Instapage offers.
In this section, we’ll take a look at each more closely. Instapage How Many Pages Can You Build
One of the hardest things to do when creating landing pages is the design.
If you’re new to do this, you’ll be better off hiring especially if you do not have some experience. Luckily, you won’t have to invest more money and time when you’re using Instapage, having over 200 templates to choose from.
However, the 200 templates aren’t only composed of templates for the landing page. A number of them are used for other purposes, such as thank-you templates.
You can use the filter to discover what type of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to suit your theme.
Another feature that can help you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage allows you to save to be used in the landing page.
This helps you save time creating page footers, headers, as well as your call-to-action.
They also offer templates that can be customized.
Digital Marketing cannot be complete without a way to define your metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you will be able to know how effective your strategy is. Your landing page will be able to perform better since these crucial tools are used to improve your landing page.
Instapage will demonstrate the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you would like. You could also do the A/B evaluations anytime you please as well. It will also show you which of the models has the best performance.
Another good feature is Instapage permits you to integrate Google AdWords. Having this feature can help you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
Instapage lets you start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.
With Instapage, you can position your components anywhere on the page, something that even advanced WordPress page builders don’t have.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids that will assist you move the items on the page so you can easily line them up.
Instapage also lets you add landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your own widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.
You have a couple of options to publish with Instapage. You can do it on your own domain, on a WordPress site through a free plugin, or you could publish it on a Drupal website.
They even let you test your landing pages using a demo domain that they’ve provided. However, it’s not recommended to run campaigns using this. It’s far better to publish it on a domain that you have personally registered.
There are no limits regarding the amount of domains and subdomains that you can connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also have the ability to work on the same landing pages. All their changes will be saved, and their communication will be recorded as well.
How much does it cost?
The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently offers.
Let’s take a look at their differences. Instapage How Many Pages Can You Build
The Optimizing plan costs $299 a month, but if you pay yearly, you will only be charged an equivalent of $199 a month. This plan’s features have all the basic tools you want to start and optimize your landing page.
If you choose to pay annually, you will be asked to make an upfront payment of $2,388, which offers a 33% savings compared to if you pay monthly.
The Converting program, on the other hand, doesn’t have a fixed price. It is a customized strategy that will be different based on what you need and what you want to prioritize.
You will have to to contact Instapage about this bundle to find a quote from the sales staff.
They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.
Don’t be put-off if they ask you to fill out your details to acces the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, however, if you change your mind. Instapage allows you to cancel until you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we conclude, we’ll make a rundown on its own highlights and drawbacks.
- Has a huge selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing choices
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you think about if Instapage is ideal for you.
The Final Verdict
Instapage is a great tool to make and publish landing pages.
You can start from scratch or choose from their templates. You won’t have any problems creating your landing page as it is very intuitive and easy to use.
You can edit and customize the templates as well. You can even add widgets and other tools to make it even more appealing.
While it gives you three ways to publish, it’s still much better to publish your landing page on your domain to keep things easy.
As mentioned earlier, Instapage also lets you use analytical tools to help create the best landing page for you that gives the best performance.
Instapage offers many advantages, but it will still depend if their plans are within your budget.
Their offers are a little on the pricey side. If you’re searching for something customized, this is the instrument for you. If you’re still unsure, they offer a 14-day free trial to help you decide.
In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you could always try their free trial.
FAQ Instapage How Many Pages Can You Build
Are the designs mobile-friendly?
The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage enables you to integrate with other options like analytics programs, webinar providers, and even email marketing services.
Your landing page can also be connected to Zapie, Paypal or a Shopify store.
What if I do not want to continue after my free trial?
Instapage enables you to cancel at any time, so you won’t be billed. Just make sure to cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of tutorials and guides on their website.
Is there any support?
Instapage offers live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only pay for the billed difference from the last plan?
Yes. Since you already paid, Instapage will deduct it from the purchase price of your new plan.