Creating a landing page is among the most important things to consider, especially if you’re looking to generate more leads or sales. It is the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you are tight on budget, the first option might be more acceptable for you.
Making your own landing page these days is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.
In this guide, we will look into its features, its pros and cons, and its price. All these insights should help you decide if Instapage is right for you.
Before we continue, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a more comprehensive review of Instapage.
What is Instapage? Instapage Guide
Instapage is a cloud-based program that has all you need to create and publish customized landing pages.
They can be used even if you already have an internet presence, such as your own site. You’ll be able to make landing pages focused on converting leads to sales using this program.
The best thing about it is that it doesn’t require that you know how to code or design. Everything is simplified. They also have features that allow you to improve your landing page after gaining traffic.
Here are a few highlights you should check out before we get into its features.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll have a look at its features more thoroughly.
What are its features?
The highlighted features from the list above are only a preview of what Instapage has to offer.
In this section, we will have a look at each more closely. Instapage Guide
Your design is among the hardest things to do when creating landing pages.
If you’re new to do this, you will be better off hiring especially if you don’t have any experience. Luckily, Instapage has more than 200 templates to choose from, so you won’t have to invest more money and time.
However, the 200 templates are not only composed of templates to the landing page. Some of them are used for other purposes, such as thank-you templates.
You can use the filter to find what type of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to match your theme.
Instablocks is another feature that can help you with building the landing page. It allows you to save reusable blocks or assets that you can include.
This helps you save time making page footers, headers, and even your call-to-action.
They also offer templates which can be customized.
Digital Marketing will not be complete without a way to define your metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you’ll have the ability to learn how effective your strategy is. Your landing page will be able to perform much better since these crucial tools are used to improve your landing page.
With the A/B tests, you can edit it whenever you would like, and Instapage will demonstrate the different versions you have created. Additionally, it will show you which of the versions has the best performance.
Instapage also permits you to incorporate Google Adwords, another good feature of their program. This can allow you to see advertising data while you’re working on your landing page.
Drag and Drop Page Builder
If you have some design skills, Instapage allows you to start on a blank canvas. You can even begin with a template and edit it to your liking.
While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you position your elements anywhere on the page.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids to help you move the items on the page so that you can easily line them up.
Instapage also lets you insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.
If you compare Instapage’s widget templates, then the selection is significantly less compared to other WordPress page builders.
You have a couple of options to publish with Instapage. You can do it in your own domain, on a WordPress site through a free plugin, or you could publish it on a Drupal website.
They even allow you to test your landing pages with a demo domain which they have provided. However, it’s not recommended to run campaigns using this. It’s far better to publish it on a domain that you have personally enrolled.
There are no limits about the amount of domains and subdomains that connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also be able to work on the same landing pages. All of their changes will be saved, and their communication will be recorded as well.
How much does it cost?
The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently provides.
Let’s take a look at their differences. Instapage Guide
The Optimizing plan costs $299 per month, but if you pay yearly, you will only be billed an equivalent of $199 per month. This plan’s features have all the basic tools you need to start and optimize your landing page.
You’ll be asked to make an upfront payment of $2,388 if you decide to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.
The Converting plan, on the other hand, does not have a fixed cost. It’s a customized plan that will be different based on what you need and what you would like to prioritize.
You’ll need to contact Instapage about this package to find a quote from the sales staff.
If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.
You will be asked to fill out your details to get the trial so that you’ll be automatically billed after 14 days.
Don’t worry, though, if you change your mind. Instapage permits you to cancel before you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we finish, we’ll make a quick rundown on its highlights and pitfalls.
- Has a huge selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Cost is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you think about if Instapage is ideal for you.
The Final Verdict
Instapage is a superb tool to make and publish landing pages.
You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page since it’s very intuitive and easy to use.
You can edit and customize the templates as well. To make your landing page more appealing, you can also add widgets and other tools.
While it gives you three ways to print, it is still better to publish your landing page on your domain to keep things simple.
As mentioned earlier, Instapage also lets you utilize analytical tools to help make the best landing page for you that provides the best performance.
Instapage offers many benefits, but it will still depend if their plans are within your budget.
Their offers are a bit on the pricey side. If you’re looking for something customized, this is the instrument for you. If you’re still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you could always try their free trial.
FAQ Instapage Guide
Are the designs mobile-friendly?
The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage lets you integrate with other solutions like analytics tools, webinar providers, and even email advertising services.
You can also join your landing page to Zapie, PayPal, or a Shopify shop.
What if I don’t want to continue after my free trial?
Instapage enables you to cancel at any time, so you won’t be charged. Just make sure to cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of tutorials and guides on their site.
Is there any support?
Instapage provides live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only pay for the charged difference from the last plan?
Yes. Since you already paid, Instapage will deduct it from the price of your new plan.