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Creating a landing page is among the most important points to consider, especially if you’re trying to generate more leads or sales. It is the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their advantages and disadvantages, but if you are tight on budget, the first choice may be more suitable for you.

Producing your own landing page these days is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

In this article, we’ll look into its features, its pros and cons, and its cost.  These insights should help you determine if Instapage is ideal for you.

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Before we go on, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to read the rest of the article to get a better review of Instapage.

What is Instapage? Instapage Google Analytics

Instapage is a cloud-based program that has all you want to create and publish customized landing pages.

They can be used even if you already have an internet presence, like your own website. Through Instapage, you’ll be able to make landing pages focused on converting leads to sales.

The best thing about it is that it does not require that you know how to design or code. Everything is simplified. They also have features which let you improve your landing page after gaining visitors.

Here are a few highlights you ought to check out before we talk about its features.

Top Features

  • More than 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock images
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will take a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are only a preview of what Instapage offers.

In this section, we’ll take a look at each more closely. Instapage Google Analytics

Customizable Templates

The layout is among the hardest things to do when creating landing pages.

If you’re new to do this, you will be better off hiring especially if you don’t have some experience. Luckily, you won’t need to spend more time and money when you’re using Instapage, having more than 200 templates to choose from.

However, the 200 templates aren’t only composed of templates to the landing page. Some of them are used for other purposes, such as thank-you templates.

You can use the filter to discover what sort of template you’re looking for. Instapage gives you the choice to edit the templates to match your theme, which is one of the best features that Instapage can offer.

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Instablocks

Instablocks is another feature that can assist you with building the landing page. It lets you save reusable blocks or assets that you can include.

This helps you save time creating page footers, headers, and even your call-to-action.

You can also customize the available templates for their Instablocks.

Analytical Tools

Digital Marketing will not be complete without a way to define your metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

Through these tools, you’ll be able to know how effective your strategy is. Your landing page will be able to perform much better since these essential tools are used to improve your landing page.

Instapage will demonstrate the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you’d like. You could also do the A/B tests anytime you please as well. Additionally, it will show you which of the versions has the best performance.

Another good feature is Instapage allows you to integrate Google AdWords. Having this feature can allow you to work on your landing page while being able to see the advertising data.

Drag and Drop Page Builder

If you have some design skills, Instapage lets you start on a blank canvas. You can even start with a template and edit it to your liking.

While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you place your components anywhere on the page.

Additionally, it displays markers and grids to assist you move the items on the page so that you can easily line up your page elements.

Widgets

Instapage also lets you add landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your own widget.

If you compare Instapage’s widget templates, the selection is less compared to other WordPress page builders.

Publishing

You have a few options to publish with Instapage. You can do it in your own domain, on a WordPress site through a free plugin, or you could print it on a Drupal website.

They even let you test your landing pages using a demo domain that they’ve provided. However, it is not recommended to run campaigns utilizing this. It’s better to publish it on a domain that you have personally enrolled.

There are no limits about the amount of domains and subdomains that you can connect to your Instapage account.

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Collaboration tools

Multiple users have the ability to collaborate on the project. They will also have the ability to work on exactly the same landing pages. All their changes will be saved, and their communication will be recorded as well.

How much does it cost?

The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently offers.

Let us take a look at their differences. Instapage Google Analytics

Optimizing Plan

The Optimizing plan costs $299 a month, but if you pay yearly, you will only be charged an equivalent of $199 a month. This plan’s features have all the fundamental tools you want to begin and optimize your landing page.

You will be asked to make an upfront payment of $2,388 if you decide to pay annually. This provides a 33% savings a huge discount compared to a monthly payment.

Converting Plan

The Converting program, on the other hand, doesn’t have a fixed price. It is a customized plan that will be different based on what you need and what you want to prioritize.

You will need to contact Instapage about this bundle to get a quote from the sales team.

Free Trial

If the features alone are not enough to convince you to try Instapage, they also offer a 14-day trial.

You’ll be asked to fill out your details to access the trial so that you will be automatically billed after 14 days.

Don’t worry, though, if you change your mind. Instapage allows you to cancel until you pay up.

Pros and Cons

Instapage is a great tool to create landing pages.

But before we finish, we’ll make a quick rundown on its highlights and drawbacks.

Pros

  • Has a vast selection of templates and layouts
  • Customizable templates and widgets
  • Offers 3 landing page publishing options
  • Integrates analytical tools
  • Offer collaborative features to handle projects
  • Easy to use
  • Has a live chat service channel
  • Offers a custom plan

Cons

  • Price is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is less compared to other tools

These should help you consider if Instapage is ideal for you.

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The Final Verdict

Instapage is a superb tool to make and publish landing pages.

You can start from scratch or choose from their templates. You won’t have any problems creating your landing page as it is very intuitive and user friendly.

You can customize and edit the templates as well. To make your landing page more appealing, you can also add widgets and other tools.

While it provides you three ways to publish, it is still much better to publish your landing page on your domain to keep things simple.

As stated previously, Instapage also enables you to use analytical tools to help create the best landing page for you that provides the best performance.

Although Instapage offers a lot of benefits, this will be ideal for you if they are within your budget.

Their offers are a little on the expensive side. If you’re searching for something customized, this is the tool for you. If you’re still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.

Overall, Instapage is a recommended product to create landing pages. If you’re not convinced, you could always try their free trial.

FAQ Instapage Google Analytics

Are the designs mobile-friendly?

The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.

Can I incorporate third-party tools?

Yes. Instapage lets you integrate with other solutions like analytics programs, webinar providers, and even email marketing services.

Your landing page can also be connected to Zapie, Paypal or a Shopify store.

What if I don’t wish to continue after my free trial?

Instapage enables you to cancel at any time, so you won’t be charged. Just make sure to cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage offers a list of tutorials and guides on their site.

Is there any support?

Instapage provides live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I just cover the billed difference from the previous plan?

Yes. Because you already paid, Instapage will deduct it from the price of your new plan.

 

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