If you’re looking to generate more leads or sales, there are many ways to go about it. Among the most important points to take into account is creating a good landing page. It is the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their advantages and disadvantages, but if you are tight on budget, the first choice might be more acceptable for you.
Making your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
In this article, we’ll look into its features, its pros and cons, and its cost. These insights should help you determine if Instapage is ideal for you.
Before we continue, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a better review of Instapage.
What is Instapage? Instapage Formerly
Instapage is a cloud-based program that has all you need to create and publish customized landing pages.
They can be used even if you currently have an online presence, such as your own website. Through Instapage, you’ll have the ability to produce landing pages focused on converting leads to sales.
The best thing about it is that it doesn’t require you to know how to design or code. Everything is simplified. They also have features which allow you to improve your landing page after gaining traffic.
Before we get into its features, here are some highlights you ought to check out.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock photos
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will have a look at its features more thoroughly.
What are its features?
The highlighted features from the list above are only a sneak peak of what Instapage offers.
In this section, we will take a look at each more closely. Instapage Formerly
The layout is among the hardest things to do when creating landing pages.
If you’re new to do this, you’ll be better off hiring especially if you do not have some experience. Fortunately, Instapage has over 200 templates to choose from, so you won’t have to invest more time and money.
However, the 200 templates aren’t only composed of templates for the landing page. Some of them are used for other purposes, such as thank-you templates.
You can use the filter to discover which sort of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to match your theme.
Instablocks is another feature that can help you with building the landing page. It allows you to save reusable blocks or assets which you can include.
This allows you save time creating page footers, headers, as well as your call-to-action.
They also offer templates which can be customized.
Digital Marketing will not be complete without a way to define your metrics.
Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you’ll be able to learn how successful your strategy is. These essential tools can allow you to improve your landing page so that it can perform better.
Instapage will demonstrate the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you would like. You could also do the A/B evaluations anytime you please as well. Additionally, it will show you which of the models has the best performance.
Instapage also permits you to incorporate Google Adwords, another fantastic feature of their program. This can help you see advertising data as you’re working on your landing page.
Drag and Drop Page Builder
If you have some design skills, Instapage lets you start on a blank canvas. You can even start with a template and edit it to your liking.
While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you position your elements anywhere on the page.
It also displays markers and grids to help you move the items on the page so that you can easily line up your page elements.
Instapage also lets you insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your own widget.
If you compare Instapage’s widget templates, then the selection is less compared to other WordPress page builders.
Instapage gives you a couple of options to publish. You can do it in your own domain, on a WordPress site through a free plugin, or you could print it on a Drupal website.
They can also provide a demo domain so that you can test your landing pages with that. However, it is not recommended to run campaigns utilizing this. It’s better to publish it on a domain that you’ve personally enrolled.
There are no limits about the number of domains and subdomains which connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also be able to work on the same landing pages. All of their changes will be saved, and their communication will be recorded also.
How much does it cost?
Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let us take a look at their differences. Instapage Formerly
The Optimizing plan costs $299 per month, but if you pay yearly, you’ll only be billed an equivalent of $199 per month. This plan’s features have all the fundamental tools you want to start and optimize your landing page.
You will be asked to make an upfront payment of $2,388 if you choose to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.
The Converting program, on the other hand, doesn’t have a fixed cost. It is a customized strategy that will be different based on what you need and what you would like to prioritize.
You will need to contact Instapage about this bundle to get a quote from the sales team.
If the features alone are not enough to convince you to try Instapage, they also offer a 14-day trial.
You’ll be asked to fill out your details to access the trial so that you will be automatically billed after 14 days.
Don’t worry, however, if you change your mind. Instapage allows you to cancel before you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we conclude, we will make a quick rundown on its highlights and pitfalls.
- Has a huge selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing choices
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Cost is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you consider if Instapage is ideal for you.
The Final Verdict
Instapage is a superb tool to create and publish landing pages.
You can begin from scratch or choose from their templates. It is very intuitive and easy to use so you won’t have any problems creating your landing page.
You can edit and customize the templates as well. You could even add widgets and other tools to make it even more appealing.
While it provides you three ways to publish, it is still better to publish your landing page on your own domain to keep things easy.
As stated previously, Instapage also lets you use analytical tools to help make the best landing page for you that provides the best performance.
Although Instapage offers a lot of advantages, this will be ideal for you if they are within your price range.
Their offers are a little on the expensive side. If you’re searching for something customized, this is the tool for you. If you’re still unsure, they offer a 14-day free trial to help you decide.
In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you could always try their free trial.
FAQ Instapage Formerly
Are the designs mobile-friendly?
The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage enables you to integrate with other solutions like analytics programs, webinar providers, and even email marketing services.
Your landing page can also be connected to Zapie, Paypal or a Shopify store.
What if I don’t wish to continue after my free trial?
Instapage enables you to cancel at any time, so you won’t be charged. Just make sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage has a list of tutorials and guides on their website.
Is there any support?
Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only pay for the charged difference from the previous plan?
Yes. Since you already paid, Instapage will deduct it from the price of your new strategy.