Creating a landing page is one of the most important things to consider, particularly if you’re looking to generate more leads or sales. It’s the first step in your sales funnel. If you are new to this, you can either do it yourself or hire an expert. Both have their advantages and disadvantages, but if you’re tight on budget, the first choice might be more acceptable for you.
Producing your own landing page these days is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.
We will look into Instapage’s features, avantages and disadvantages and cost in this article. All these insights should help you determine if Instapage is ideal for you.
Before we continue, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a better review of Instapage.
What is Instapage? Instapage Form Gotowebinar Integration
Instapage is a cloud-based program that has all you want to create and publish customized landing pages.
They can be used even if you currently have an online presence, such as your own site. Through Instapage, you will be able to make landing pages focused on converting leads to sales.
The best thing about it is that it doesn’t require that you learn how to code or design. Everything is simplified. They also have features which allow you to improve your landing page after gaining traffic.
Here are some highlights you ought to check out before we get into its features.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll take a look at its features more thoroughly.
What are its features?
The highlighted features from the list above are only a preview of what Instapage offers.
In this section, we’ll have a look at each more closely. Instapage Form Gotowebinar Integration
Your layout is one of the hardest things to do when creating landing pages.
If you don’t have any experience, you will be better off hiring someone who has. Fortunately, Instapage has over 200 templates to choose from, so you won’t need to invest more money and time.
However, the 200 templates aren’t only composed of templates for the landing page. Some of them are used for other functions, such as thank-you templates.
You can use the filter to find which sort of template you’re looking for. Instapage gives you the option to edit the templates to suit your theme, which is one of the best features that Instapage can offer.
Another feature that can assist you with building the landing page is Instablocks. It allows you to save reusable blocks or assets which you can include.
This helps you save time making page footers, headers, as well as your call-to-action.
You can also customize the available templates for their Instablocks.
Digital Marketing will not be complete without a way to define your own metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you’ll have the ability to know how effective your strategy is. Your landing page will be able to perform much better since these essential tools are used to improve your landing page.
With the A/B tests, you can edit it whenever you would like, and Instapage will demonstrate the different versions you have created. It will also show you which of the versions has the best performance.
Another fantastic feature is Instapage allows you to incorporate Google AdWords. This can allow you to see advertising data while you’re working on your landing page.
Drag and Drop Page Builder
For those who have some design skills, Instapage allows you to start on a blank canvas. You can even start with a template and edit it to your liking.
With Instapage, you can position your components anywhere on the page, something which even advanced WordPress page builders don’t have.
It also displays markers and grids to help you move the items on the page so that you can easily line up your page elements.
Instapage also enables you to add landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your own widget.
If you compare Instapage’s widget templates, the selection is significantly less compared to other WordPress page builders.
Instapage gives you a couple of options to publish. You can do it in your own domain, on a WordPress website through a free plugin, or you can print it on a Drupal site.
They even allow you to test your landing pages with a demo domain which they’ve provided. However, it is not suggested to run campaigns using this. It’s far better to publish it on a domain that you have personally enrolled.
There are no limits about the number of domains and subdomains which you can connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also have the ability to work on the same landing pages. All their changes will be saved, and their communication will be recorded also.
How much does it cost?
Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let’s take a look at their differences. Instapage Form Gotowebinar Integration
The Optimizing plan costs $299 a month, but if you pay yearly, you’ll only be billed an equivalent of $199 per month. This plan’s features have all the basic tools you want to start and optimize your landing page.
You’ll be asked to make an upfront payment of $2,388 if you choose to pay annually. This provides a 33% savings a huge discount compared to a monthly payment.
The Converting plan, on the other hand, doesn’t have a fixed cost. It is a customized strategy that will vary depending on what you need and what you would like to prioritize.
You will have to to contact Instapage about this bundle to find a quote from the sales team.
They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.
Don’t be put-off if they ask you to fill out your details to acces the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, however, if you change your mind. Instapage permits you to cancel until you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we conclude, we will make a quick rundown on its own highlights and drawbacks.
- Has a huge selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you think about if Instapage is ideal for you.
The Final Verdict
Instapage is a great tool to make and publish landing pages.
You can start from scratch or choose from their templates. You won’t have any problems creating your landing page since it’s very intuitive and easy to use.
You can customize and edit the templates as well. You could also add widgets and other tools to make it more appealing.
While it gives you three ways to publish, it is still much better to publish your landing page on your domain to keep things simple.
As stated earlier, Instapage also lets you use analytical tools to help create the best landing page for you that provides the best performance.
Although Instapage offers a lot of benefits, this will be ideal for you if they are within your budget.
Their offers are a little on the expensive side. If you’re searching for something customized, this is the tool for you. If you are still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.
FAQ Instapage Form Gotowebinar Integration
Are the designs mobile-friendly?
The landing pages created are all mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage lets you integrate with other options like analytics tools, webinar providers, and even email marketing services.
Your landing page can also be connected to Zapie, Paypal or a Shopify shop.
What if I don’t want to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be billed. Just be sure to cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of guides and tutorials on their site.
Is there any support?
Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I just pay for the charged difference from the last plan?
Yes. Because you already paid, Instapage will deduct it from the purchase price of your new plan.