If you’re trying to generate more leads or sales, there are many ways to go about it. Among the most important things to take into account is creating a good landing page. It’s the first step in your sales funnel. If you are new to this, you can either do it yourself or hire an expert. Both have their advantages and disadvantages, but if you’re tight on budget, the first choice might be more acceptable for you.
Producing your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.
We will look into Instapage’s own features, avantages and disadvantages and price in this guide. These insights should help you determine if Instapage is ideal for you.
Before we continue, you might want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to read the rest of the article to get a better review of Instapage.
What is Instapage? Instapage Enterprise-Plan
Instapage is a cloud-based program that has all you need to create and publish customized landing pages.
They can be used even if you currently have an internet presence, such as your own website. You will be able to make landing pages focused on converting leads to sales using this program.
The best thing about it is that it does not require you to know how to design or code. Everything is simplified. They also have features which allow you to improve your landing page after gaining visitors.
Before we talk about its features, here are a few highlights you ought to check out.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock photos
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will have a look at its features more thoroughly.
What are its features?
The highlighted features from the list above are just a sneak peak of what Instapage has to offer.
In this section, we will take a look at each more closely. Instapage Enterprise-Plan
Your layout is one of the most difficult things to do when creating landing pages.
If you’re new to do this, you’ll be better off hiring especially if you do not have any experience. Fortunately, you won’t have to spend more money and time when you’re using Instapage, having over 200 templates to choose from.
However, the 200 templates aren’t only made up of templates for the landing page. Some of them are used for other functions, such as thank-you templates.
You can use the filter to find what sort of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to match your theme.
Instablocks is another feature that can help you with building the landing page. It allows you to save reusable blocks or assets that you can include.
This helps you save time making page footers, headers, and even your call-to-action.
They also offer templates which can be customized.
Digital Marketing will not be complete without a way to define your metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you will have the ability to learn how effective your strategy is. These essential tools can help you improve your landing page so that it can perform much better.
With the A/B tests, you can edit it whenever you would like, and Instapage will demonstrate the different versions you’ve created. It will also show you which of the models has the best performance.
Another good feature is Instapage allows you to incorporate Google AdWords. Having this feature can allow you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
Instapage lets you start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even start with a template and edit it to your liking.
While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you position your elements anywhere on the page.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids to assist you move the items on the page so that you can easily line them up.
Instapage also enables you to add landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is less.
Instapage gives you a couple of options to publish. You can do it on your own domain, on a WordPress site through a free plugin, or you could publish it on a Drupal site.
They even allow you to test your landing pages using a demo domain that they’ve provided. However, it’s not recommended to run campaigns utilizing this. It’s far better to publish it on a domain that you’ve personally enrolled.
There are no limits regarding the amount of domains and subdomains which connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also be able to work on exactly the same landing pages. All of their changes will be saved, and their communication will be recorded as well.
How much does it cost?
Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let’s take a look at their differences. Instapage Enterprise-Plan
The Optimizing plan costs $299 per month, but if you pay yearly, you’ll only be charged an equivalent of $199 per month. This plan’s features have all the basic tools you want to begin and optimize your landing page.
If you decide to pay annually, you will be asked to make an upfront payment of $2,388, which provides a 33% savings compared to when you pay monthly.
The Converting program, on the other hand, does not have a fixed price. It’s a customized plan that will be different based on what you need and what you would like to prioritize.
You’ll need to contact Instapage about this bundle to get a quote from the sales staff.
They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.
You will be asked to complete your details to get the trial so that you will be automatically billed after 14 days.
Don’t worry, however, if you change your mind. Instapage permits you to cancel before you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we finish, we’ll make a rundown on its highlights and drawbacks.
- Has a huge selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you think about if Instapage is right for you.
The Final Verdict
Instapage is a superb tool to make and publish landing pages.
You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page as it’s very intuitive and easy to use.
You can customize and edit the templates as well. To make your landing page more appealing, you can also add widgets and other tools.
While it provides you three ways to print, it is still better to publish your landing page on your domain to keep things simple.
As mentioned earlier, Instapage also lets you utilize analytical tools to help create the best landing page for you that provides the best performance.
Although Instapage offers a lot of advantages, this will be ideal for you if they are within your price range.
Their offers are a little on the expensive side. If you’re looking for something customized, this is the tool for you. If you’re still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
Overall, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.
FAQ Instapage Enterprise-Plan
Are the designs mobile-friendly?
The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage enables you to integrate with other solutions like analytics programs, webinar providers, and even email marketing services.
It is also possible to join your landing page to Zapie, PayPal, or a Shopify store.
What if I do not wish to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be charged. Just make sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of guides and tutorials on their site.
Is there any support?
Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I just pay for the billed difference from the last plan?
Yes. Because you already paid, Instapage will deduct it from the price of your new plan.