If you’re trying to generate more leads or sales, there are many ways to go about it. Among the most important things to take into account is creating a good landing page. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you’re tight on budget, the first option might be more acceptable for you.
Producing your own landing page these days is possible thanks to landing page builders such as Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
In this article, we will look into its features, its advantages and disadvantages, and its cost. These insights should help you decide if Instapage is right for you.
Before we continue, you may want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to read the rest of the article to get a more comprehensive review of Instapage.
What is Instapage? Instapage Email Signup
Instapage is a cloud-based program that has everything you want to create and publish customized landing pages.
They can be used even if you currently have an online presence, like your own site. Through Instapage, you’ll be able to produce landing pages focused on converting leads to sales.
The best thing about it is that it doesn’t require you to know how to code or design. Everything is simplified. They also have features which let you improve your landing page after gaining traffic.
Here are a few highlights you should check out before we get into its features.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll have a look at its features more thoroughly.
What are its features?
The highlighted features from the list above are just a preview of what Instapage has to offer.
In this section, we will take a look at each more closely. Instapage Email Signup
The layout is one of the most difficult things to do when creating landing pages.
If you do not have any experience, you’ll be better off hiring someone who has. Luckily, you won’t need to invest more time and money when you’re using Instapage, having more than 200 templates to choose from.
However, the 200 templates are not only composed of templates for the landing page. Some of them are used for other functions, such as thank-you templates.
You can use the filter to discover what sort of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to suit your theme.
Instablocks is another feature that can assist you with building the landing page. You can include the reusable blocks or assets that Instapage allows you to save to be used in the landing page.
This helps you save time making page footers, headers, as well as your call-to-action.
They also offer templates which can be customized.
Digital Marketing will not be complete without a way to define your own metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
You will be able to learn how effective your strategy is through these analytical tools. Your landing page will be able to perform much better since these crucial tools are used to improve your landing page.
Instapage will demonstrate the different versions of the landing page that you have created. What’s more is that you can edit it whenever you’d like. You could also do the A/B tests anytime you please as well. Additionally, it will show you which of the models has the best performance.
Another fantastic feature is Instapage permits you to incorporate Google AdWords. This will allow you to see advertising data while you’re working on your landing page.
Drag and Drop Page Builder
Instapage allows you to start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even start with a template and edit it to your liking.
While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you place your components anywhere on the page.
Additionally, it displays markers and grids that will assist you move the items on the page so you can easily line up your page elements.
Instapage also lets you insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your own widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.
You have a couple of options to publish with Instapage. You can do it on your own domain, on a WordPress website through a free plugin, or you can print it on a Drupal site.
They can also provide a demo domain so that you can test your landing pages using that. However, it’s not suggested to run campaigns using this. It’s far better to publish it on a domain that you have personally registered.
There are no limits about the number of domains and subdomains that you can connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also be able to work on the same landing pages. All of their changes will be saved, and their communication will be recorded also.
How much does it cost?
Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let’s take a look at their differences. Instapage Email Signup
The Optimizing plan costs $299 per month, but if you pay annually, you will only be billed an equivalent of $199 per month. This plan’s features have all the fundamental tools you need to start and optimize your landing page.
You’ll be asked to make an upfront payment of $2,388 if you choose to pay annually. This provides a 33% savings a huge discount compared to a monthly payment.
The Converting plan, on the other hand, does not have a fixed cost. It is a customized strategy that will be different depending on what you need and what you want to prioritize.
You’ll need to contact Instapage about this bundle to find a quote from the sales team.
They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.
Don’t be put-off if they ask you to complete your details to acces the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, however, if you change your mind. Instapage allows you to cancel until you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we conclude, we will make a quick rundown on its own highlights and pitfalls.
- Has a vast selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Cost is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you think about if Instapage is ideal for you.
The Final Verdict
Instapage is a superb tool to make and publish landing pages.
You can start from scratch or choose from their templates. You won’t have any problems creating your landing page since it is very intuitive and user friendly.
You can edit and customize the templates also. You could also add widgets and other tools to make it more appealing.
While it gives you three ways to print, it is still better to publish your landing page on your domain to keep things easy.
As stated previously, Instapage also enables you to utilize analytical tools to help make the best landing page for you that gives the best performance.
Instapage offers many benefits, but it will still depend if their plans are within your budget.
Their offers are a little on the expensive side. If you’re searching for something customized, this is the tool for you. If you are still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you could always try their free trial.
FAQ Instapage Email Signup
Are the designs mobile-friendly?
The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile view of the landing page you are working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage enables you to integrate with other options like analytics programs, webinar suppliers, and even email marketing services.
Your landing page can also be connected to Zapie, Paypal or a Shopify shop.
What if I do not want to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be charged. Just be sure to cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of guides and tutorials on their website.
Is there any support?
Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I just pay for the billed difference from the last plan?
Yes. Because you already paid, Instapage will deduct it from the purchase price of your new strategy.