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Creating a landing page is among the most important things to consider, particularly if you’re trying to generate more leads or sales. It is the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you are tight on budget, the first choice might be more suitable for you.

Making your own landing page nowadays is possible thanks to landing page builders such as Instapage. It’s one of the most popular tools used by marketers worldwide.

In this article, we will look into its features, its pros and cons, and its cost.  These insights should help you decide if Instapage is ideal for you.

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Before we go on, you might want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to read the rest of the article to get a more comprehensive review of Instapage.

What is Instapage? Instapage Drop Shawdow

Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.

They can be used even if you currently have an online presence, such as your own website. You will be able to make landing pages focused on converting leads to sales using this program.

The best thing about it is that it doesn’t require you to know how to code or design. Everything is simplified. They also have features which let you improve your landing page after gaining traffic.

Here are some highlights you ought to check out before we talk about its features.

Top Features

  • More than 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock images
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we’ll take a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are only a preview of what Instapage has to offer.

In this section, we’ll have a look at each more closely. Instapage Drop Shawdow

Customizable Templates

Your layout is one of the most difficult things to do when creating landing pages.

If you’re new to do this, you’ll be better off hiring especially if you do not have any experience. Fortunately, you won’t need to spend more time and money when you’re using Instapage, having more than 200 templates to choose from.

However, the 200 templates are not only composed of templates to the landing page. Some of them are used for other functions, such as thank-you templates.

You can use the filter to find what type of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to match your theme.

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Instablocks

Another feature that can assist you with building the landing page is Instablocks. It lets you save reusable blocks or assets that you can include.

This helps you save time creating page footers, headers, as well as your call-to-action.

They also offer templates which can be customized.

Analytical Tools

Digital Marketing cannot be complete without a way to define your own metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

Through these tools, you’ll be able to learn how successful your strategy is. These crucial tools can allow you to improve your landing page so it can perform better.

Instapage will show you the different versions of the landing page that you have created. What’s more is that you can edit it whenever you’d like. You could also do the A/B tests anytime you please as well. Additionally, it will show you which of the versions has the best performance.

Instapage also permits you to incorporate Google Adwords, another fantastic feature of their program. Having this feature will help you to work on your landing page while being able to see the advertising data.

Drag and Drop Page Builder

If you have some design skills, Instapage lets you start on a blank canvas. You can even start with a template and edit it to your liking.

With Instapage, you can place your elements anywhere on the page, something that even advanced WordPress page builders don’t have.

You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids to assist you move the items on the page so that you can easily line them up.

Widgets

Instapage also enables you to add landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.

If you compare Instapage’s widget templates, the selection is significantly less compared to other WordPress page builders.

Publishing

You have a couple of options to publish with Instapage. You can do it on your own domain, on a WordPress site through a free plugin, or you can print it on a Drupal website.

They can also provide a demo domain so that you can test your landing pages with that. However, it’s not suggested to run campaigns using this. It’s far better to publish it on a domain that you’ve personally registered.

There are no limits regarding the amount of domains and subdomains which connect to your Instapage account.

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Collaboration tools

Multiple users are able to collaborate on the project. They will also be able to work on exactly the same landing pages. All of their changes will be saved, and their communication will be recorded also.

How much does it cost?

The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently provides.

Let’s take a look at their differences. Instapage Drop Shawdow

Optimizing Plan

The Optimizing plan costs $299 per month, but if you pay yearly, you will only be charged an equivalent of $199 a month. This plan’s features have all the basic tools you need to start and optimize your landing page.

If you choose to pay annually, you will be asked to make an upfront payment of $2,388, which offers a 33% savings compared to if you pay monthly.

Converting Plan

The Converting plan, on the other hand, doesn’t have a fixed cost. It’s a customized strategy that will be different based on what you need and what you would like to prioritize.

You will need to contact Instapage about this package to get a quote from the sales staff.

Free Trial

They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.

You’ll be asked to fill out your details to access the trial so that you’ll be automatically billed after 14 days.

Don’t worry, however, if you change your mind. Instapage allows you to cancel before you pay up.

Pros and Cons

Instapage is a superb tool to create landing pages.

But before we conclude, we’ll make a rundown on its own highlights and pitfalls.

Pros

  • Has a vast selection of templates and designs
  • Customizable templates and widgets
  • Offers 3 landing page publishing options
  • Integrates analytical tools
  • Offer collaborative features to handle projects
  • Easy to use
  • Has a live chat support channel
  • Offers a custom plan

Cons

  • Cost is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is significantly less compared to other tools

These should help you think about if Instapage is right for you.

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The Final Verdict

Instapage is a superb tool to make and publish landing pages.

You can begin from scratch or choose from their templates. It is very intuitive and user friendly so you won’t have any problems creating your landing page.

You can edit and customize the templates as well. To make your landing page more appealing, you could also add widgets and other tools.

While it provides you three ways to print, it’s still much better to publish your landing page on your own domain to keep things simple.

As mentioned previously, Instapage also enables you to utilize analytical tools to help make the best landing page for you that provides the best performance.

Instapage offers many benefits, but it will still depend if their plans are within your price range.

Their offers are a little on the expensive side. If you’re looking for something customized, this is the instrument for you. If you are still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.

Overall, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.

FAQ Instapage Drop Shawdow

Are the designs mobile-friendly?

The landing pages generated are all mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.

Can I incorporate third-party tools?

Yes. Instapage enables you to integrate with other solutions like analytics programs, webinar suppliers, and even email advertising services.

You can also join your landing page to Zapie, PayPal, or a Shopify shop.

What if I do not wish to continue after my free trial?

Instapage lets you cancel at any time, so you won’t be billed. Just be sure you cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of tutorials and guides on their site.

Is there any support?

Instapage provides live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I just cover the billed difference from the last plan?

Yes. Because you already paid, Instapage will deduct it from the purchase price of your new strategy.

 

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