If you’re trying to generate more leads or sales, there are many ways to go about it. One of the most important points to take into account is creating a good landing page. It is the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you are tight on budget, the first option may be more suitable for you.
Making your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
We will look into Instapage’s own features, avantages and disadvantages and price in this guide. These insights should help you decide if Instapage is right for you.
Before we go on, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a more comprehensive review of Instapage.
What is Instapage? Instapage Drop-Down
Instapage is a cloud-based program that has all you need to create and publish customized landing pages.
They can be used even if you already have an internet presence, like your own site. Through Instapage, you’ll have the ability to make landing pages focused on converting leads to sales.
The best thing about it is that it does not require you to know how to code or design. Everything is simplified. They also have features that allow you to improve your landing page after gaining traffic.
Here are a few highlights you should check out before we get into its features.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock photos
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll take a look at its features more closely.
What are its features?
The highlighted features from the list above are only a sneak peak of what Instapage has to offer.
In this section, we will take a look at each more closely. Instapage Drop-Down
The layout is among the hardest things to do when creating landing pages.
If you’re new to do this, you will be better off hiring especially if you don’t have some experience. Luckily, you won’t need to invest more money and time when you’re using Instapage, having over 200 templates to choose from.
However, the 200 templates aren’t only made up of templates for the landing page. Some of them are used for different functions, such as thank-you templates.
You can use the filter to discover what sort of template you’re looking for. Instapage gives you the choice to edit the templates to suit your theme, which is one of the best features that Instapage can offer.
Another feature that can help you with building the landing page is Instablocks. It lets you save reusable blocks or assets which you can include.
This allows you save time creating page footers, headers, as well as your call-to-action.
You can also customize the available templates for their Instablocks.
Digital Marketing will not be complete without a way to define your metrics.
Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.
You will have the ability to learn how effective your strategy is through these analytical tools. These crucial tools can help you improve your landing page so that it can perform much better.
With the A/B tests, you can edit it whenever you’d like, and Instapage will show you the different versions you’ve created. It will also show you which of the versions has the best performance.
Another good feature is Instapage allows you to integrate Google AdWords. Having this feature will allow you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
Instapage lets you start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.
While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you position your components anywhere on the page.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids to assist you move the items on the page so you can easily line them up.
Instapage also lets you insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your own widget.
If you compare Instapage’s widget templates, then the selection is significantly less compared to other WordPress page builders.
Instapage gives you a couple of options to publish. You can do it on your own domain, on a WordPress website through a free plugin, or you could print it on a Drupal website.
They can also provide a demo domain so that you can test your landing pages with that. However, it’s not suggested to run campaigns utilizing this. It’s far better to publish it on a domain that you have personally registered.
There are no limits regarding the amount of domains and subdomains that connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also be able to work on the same landing pages. All of their changes will be saved, and their communication will be recorded also.
How much does it cost?
The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently offers.
Let’s take a look at their differences. Instapage Drop-Down
The Optimizing plan costs $299 per month, but if you pay yearly, you’ll only be charged an equivalent of $199 a month. This plan’s features have all the fundamental tools you need to begin and optimize your landing page.
You will be asked to make an upfront payment of $2,388 if you choose to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.
The Converting plan, on the other hand, doesn’t have a fixed price. It’s a customized strategy that will be different depending on what you need and what you want to prioritize.
You will need to contact Instapage about this package to find a quote from the sales team.
If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.
Don’t be put-off if they ask you to complete your details to get the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, though, if you change your mind. Instapage permits you to cancel until you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we conclude, we will make a rundown on its own highlights and drawbacks.
- Has a huge selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing choices
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you think about if Instapage is right for you.
The Final Verdict
Instapage is a superb tool to make and publish landing pages.
You can start from scratch or choose from their templates. It is very intuitive and user friendly so you won’t have any problems creating your landing page.
You can edit and customize the templates as well. To make your landing page more appealing, you could even add widgets and other tools.
While it gives you three ways to publish, it is still much better to publish your landing page on your own domain to keep things easy.
As mentioned earlier, Instapage also enables you to utilize analytical tools to help create the best landing page for you that provides the best performance.
Instapage offers many advantages, but it will still depend if their plans are within your budget.
Their offers are a little on the pricey side. If you’re looking for something customized, this is the tool for you. If you are still unsure, they offer a 14-day free trial that will help you decide.
Overall, Instapage is a recommended product to create landing pages. If you’re not convinced, you could always try their free trial.
FAQ Instapage Drop-Down
Are the designs mobile-friendly?
The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage enables you to integrate with other options like analytics programs, webinar providers, and even email marketing services.
You can also join your landing page to Zapie, PayPal, or a Shopify store.
What if I don’t wish to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be charged. Just make sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage has a list of guides and tutorials on their site.
Is there any support?
Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only pay for the charged difference from the last plan?
Yes. Since you already paid, Instapage will deduct it from the purchase price of your new plan.