Creating a landing page is among the most important points to consider, particularly if you’re trying to generate more leads or sales. It’s the first step in your sales funnel. If you are new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you are tight on budget, the first option might be more suitable for you.
Producing your own landing page these days is possible thanks to landing page builders such as Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
We’ll look into Instapage’s features, pros and cons and cost in this guide. These insights should help you determine if Instapage is right for you.
Before we continue, you might want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a better review of Instapage.
What is Instapage? Instapage Download An Experience Page
Instapage is a cloud-based program that has all you need to create and publish customized landing pages.
They can be used even if you currently have an internet presence, such as your own site. You’ll be able to produce landing pages focused on converting leads to sales using this program.
The best thing about it is that it does not require that you know how to design or code. Everything is simplified. They also have features which let you improve your landing page after gaining traffic.
Before we talk about its features, here are some highlights you should check out.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll take a look at its features more thoroughly.
What are its features?
The highlighted features from the list above are only a sneak peak of what Instapage offers.
In this section, we will take a look at each more closely. Instapage Download An Experience Page
Among the most difficult things to do when creating landing pages is the layout.
If you don’t have any experience, you’ll be better off hiring someone who has. Luckily, you won’t need to spend more money and time when you’re using Instapage, having over 200 templates to choose from.
However, the 200 templates are not only composed of templates to the landing page. Some of them are used for different purposes, such as thank-you templates.
You can use the filter to discover what sort of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to suit your theme.
Instablocks is another feature that can help you with building the landing page. You can include the reusable blocks or assets that Instapage allows you to save to be used in the landing page.
This helps you save time creating page footers, headers, as well as your call-to-action.
They also offer templates that can be customized.
Digital Marketing will not be complete without a way to define your metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you’ll be able to know how effective your strategy is. These crucial tools can help you improve your landing page so that it can perform much better.
With the A/B tests, you can edit it whenever you’d like, and Instapage will demonstrate the different versions you have created. Additionally, it will show you which of the versions has the best performance.
Instapage also allows you to integrate Google Adwords, another good feature of their program. This will help you see advertising data while you’re working on your landing page.
Drag and Drop Page Builder
If you have some design skills, Instapage allows you to start on a blank canvas. You can even start with a template and edit it to your liking.
With Instapage, you can position your elements anywhere on the page, something which even advanced WordPress page builders don’t have.
Additionally, it displays markers and grids that will help you move the items on the page so that you can easily line up your page elements.
Instapage also lets you add landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your own widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.
You have a couple of options to publish with Instapage. You can do it in your own domain, on a WordPress website through a free plugin, or you could print it on a Drupal site.
They can also provide a demo domain so that you can test your landing pages using that. However, it’s not recommended to run campaigns using this. It’s better to publish it on a domain that you have personally registered.
There are no limits regarding the amount of domains and subdomains that you can connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also be able to work on the same landing pages. All of their changes will be saved, and their communication will be recorded as well.
How much does it cost?
The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently provides.
Let us take a look at their differences. Instapage Download An Experience Page
The Optimizing plan costs $299 a month, but if you pay annually, you’ll only be charged an equivalent of $199 a month. This plan’s features have all the fundamental tools you need to begin and optimize your landing page.
If you decide to pay annually, you’ll be asked to make an upfront payment of $2,388, which offers a 33% savings compared to if you pay monthly.
The Converting program, on the other hand, does not have a fixed price. It’s a customized plan that will vary based on what you need and what you want to prioritize.
You’ll have to to contact Instapage about this package to get a quote from the sales staff.
If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.
Don’t be put-off if they ask you to fill out your details to acces the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, however, if you change your mind. Instapage allows you to cancel before you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we conclude, we’ll make a rundown on its highlights and drawbacks.
- Has a vast selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing choices
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you think about if Instapage is ideal for you.
The Final Verdict
Instapage is a superb tool to make and publish landing pages.
You can start from scratch or choose from their templates. You won’t have any problems creating your landing page since it’s very intuitive and easy to use.
You can customize and edit the templates as well. To make your landing page more appealing, you can even add widgets and other tools.
While it gives you three ways to publish, it is still much better to publish your landing page on your own domain to keep things easy.
As mentioned previously, Instapage also lets you use analytical tools to help create the best landing page for you that gives the best performance.
Instapage offers many benefits, but it will still depend if their plans are within your price range.
Their offers are a little on the expensive side. If you’re searching for something customized, this is the tool for you. If you are still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you could always try their free trial.
FAQ Instapage Download An Experience Page
Are the designs mobile-friendly?
The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage lets you integrate with other options like analytics programs, webinar providers, and even email marketing services.
You can also join your landing page to Zapie, PayPal, or a Shopify shop.
What if I do not wish to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be billed. Just make sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage has a list of guides and tutorials on their website.
Is there any support?
Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I just cover the charged difference from the last plan?
Yes. Because you already paid, Instapage will deduct it from the purchase price of your new strategy.