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Creating a landing page is among the most important points to take into account, especially if you’re trying to generate more leads or sales. It is the first step in your sales funnel. If you are new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you’re tight on budget, the first option might be more suitable for you.

Producing your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

In this article, we’ll look into its features, its advantages and disadvantages, and its cost.  All these insights should help you determine if Instapage is right for you.

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Before we continue, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a better review of Instapage.

What is Instapage? Instapage Cta Button With No Email Next To It

Instapage is a cloud-based program that has all you need to create and publish customized landing pages.

They can be used even if you currently have an online presence, such as your own site. You will be able to produce landing pages focused on converting leads to sales using this program.

The best thing about it is that it doesn’t require that you learn how to design or code. Everything is simplified. They also have features that allow you to improve your landing page after gaining visitors.

Here are some highlights you ought to check out before we talk about its features.

Top Features

  • More than 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock images
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will take a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are only a sneak peak of what Instapage offers.

In this section, we will have a look at each more closely. Instapage Cta Button With No Email Next To It

Customizable Templates

The design is one of the hardest things to do when creating landing pages.

If you don’t have any experience, you’ll be better off hiring someone who has. Fortunately, Instapage has over 200 templates to choose from, so you won’t have to spend more money and time.

However, the 200 templates are not only made up of templates for the landing page. A number of them are used for other purposes, such as thank-you templates.

You can use the filter to discover which type of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to match your theme.

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Instablocks

Instablocks is another feature that can assist you with building the landing page. You can include the reusable blocks or assets that Instapage allows you to save to be used in the landing page.

This helps you save time making page footers, headers, and even your call-to-action.

They also offer templates which can be customized.

Analytical Tools

Digital Marketing will not be complete without a way to define your own metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

Through these tools, you’ll be able to learn how successful your strategy is. Your landing page will be able to perform better since these crucial tools are used to improve your landing page.

With the A/B tests, you can edit it whenever you would like, and Instapage will show you the different versions you have created. It will also show you which of the versions has the best performance.

Another good feature is Instapage permits you to incorporate Google AdWords. Having this feature will help you to work on your landing page while being able to see the advertising data.

Drag and Drop Page Builder

For those who have some design skills, Instapage lets you start on a blank canvas. You can even start with a template and edit it to your liking.

With Instapage, you can position your elements anywhere on the page, something which even advanced WordPress page builders do not have.

You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids to assist you move the items on the page so you can easily line them up.

Widgets

Instapage also enables you to add landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You just click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.

Compared to other WordPress page builders, Instapage’s selection for widget templates is less.

Publishing

Instapage gives you a few options to publish. You can do it in your own domain, on a WordPress site through a free plugin, or you can publish it on a Drupal site.

They can also provide a demo domain so that you can test your landing pages with that. However, it’s not suggested to run campaigns using this. It’s far better to publish it on a domain that you have personally enrolled.

There are no limits about the amount of domains and subdomains which you can connect to your Instapage account.

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Collaboration tools

Multiple users are able to collaborate on the project. They will also be able to work on exactly the same landing pages. All their changes will be saved, and their communication will be recorded as well.

How much does it cost?

Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.

Let us take a look at their differences. Instapage Cta Button With No Email Next To It

Optimizing Plan

The Optimizing plan costs $299 per month, but if you pay yearly, you’ll only be charged an equivalent of $199 per month. This plan’s features have all the basic tools you need to begin and optimize your landing page.

You’ll be asked to make an upfront payment of $2,388 if you choose to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.

Converting Plan

The Converting program, on the other hand, doesn’t have a fixed cost. It is a customized plan that will be different based on what you need and what you want to prioritize.

You will need to contact Instapage about this package to get a quote from the sales team.

Free Trial

They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.

You will be asked to fill out your details to get the trial so that you’ll be automatically billed after 14 days.

Don’t worry, though, if you change your mind. Instapage permits you to cancel until you pay up.

Pros and Cons

Instapage is a superb tool to create landing pages.

But before we conclude, we’ll make a rundown on its highlights and pitfalls.

Advantages

  • Has a vast selection of templates and layouts
  • Customizable templates and widgets
  • Offers 3 landing page publishing options
  • Integrates analytical tools
  • Offer collaborative features to handle projects
  • Easy to use
  • Has a live chat service channel
  • Offers a custom plan

Disadvantages

  • Cost is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is significantly less compared to other tools

These should help you consider if Instapage is right for you.

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The Final Verdict

Instapage is a superb tool to create and publish landing pages.

You can start from scratch or choose from their templates. It’s very intuitive and user friendly so you won’t have any problems creating your landing page.

You can edit and customize the templates as well. You can even add widgets and other tools to make it even more appealing.

While it provides you three ways to publish, it is still much better to publish your landing page on your own domain to keep things simple.

As mentioned previously, Instapage also enables you to use analytical tools to help make the best landing page for you that provides the best performance.

Instapage offers many advantages, but it will still depend if their plans are within your budget.

Their offers are a little on the pricey side. If you’re looking for something customized, this is the tool for you. If you’re still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.

In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you could always try their free trial.

FAQ Instapage Cta Button With No Email Next To It

Are the designs mobile-friendly?

The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.

Can I integrate third-party tools?

Yes. Instapage enables you to integrate with other options like analytics tools, webinar providers, and even email marketing services.

Your landing page can also be connected to Zapie, Paypal or a Shopify store.

What if I don’t wish to continue after my free trial?

Instapage enables you to cancel at any time, so you won’t be billed. Just make sure you cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of guides and tutorials on their site.

Is there any support?

Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I only cover the charged difference from the previous plan?

Yes. Because you already paid, Instapage will deduct it from the price of your new plan.

 

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