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instapage-review

If you’re looking to generate more leads or sales, there are many ways to go about it. One of the most important things to consider is creating a good landing page. It is the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their advantages and disadvantages, but if you’re tight on budget, the first choice might be more suitable for you.

Producing your own landing page nowadays is possible thanks to landing page builders such as Instapage. It’s one of the most popular tools used by marketers worldwide.

In this guide, we’ll look into its features, its pros and cons, and its cost.  These insights should help you decide if Instapage is right for you.

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Before we go on, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to go through the rest of the article to get a more comprehensive review of Instapage.

What is Instapage? Instapage Crunchbase

Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.

They can be used even if you already have an internet presence, such as your own website. You’ll have the ability to make landing pages focused on converting leads to sales using this program.

The best thing about it is that it doesn’t require that you know how to design or code. Everything is simplified. They also have features which allow you to improve your landing page after gaining visitors.

Before we talk about its features, here are a few highlights you ought to check out.

Top Features

  • More than 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock photos
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will take a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are only a sneak peak of what Instapage offers.

In this section, we will have a look at each more closely. Instapage Crunchbase

Customizable Templates

One of the hardest things to do when creating landing pages is the layout.

If you’re new to do this, you will be better off hiring especially if you don’t have any experience. Luckily, Instapage has over 200 templates to choose from, so you won’t have to spend more money and time.

However, the 200 templates aren’t only made up of templates for the landing page. Some of them are used for other purposes, such as thank-you templates.

You can use the filter to discover which sort of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to match your theme.

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Instablocks

Another feature that can assist you with building the landing page is Instablocks. It allows you to save reusable blocks or assets that you can include.

This helps you save time making page footers, headers, as well as your call-to-action.

You can also customize the available templates for their Instablocks.

Analytical Tools

Digital Marketing cannot be complete without a way to define your own metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

You’ll have the ability to learn how effective your strategy is through these analytical tools. These crucial tools will allow you to improve your landing page so that it can perform much better.

Instapage will show you the different versions of the landing page that you have created. What’s more is that you can edit it whenever you would like. You could also do the A/B evaluations anytime you please as well. Additionally, it will show you which of the models has the best performance.

Another fantastic feature is Instapage allows you to integrate Google AdWords. Having this feature will help you to work on your landing page while being able to see the advertising data.

Drag and Drop Page Builder

Instapage allows you to start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.

With Instapage, you can position your elements anywhere on the page, something which even advanced WordPress page builders do not have.

You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids that will assist you move the items on the page so you can easily line them up.

Widgets

Instapage also lets you insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You simply click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.

If you compare Instapage’s widget templates, the selection is less compared to other WordPress page builders.

Publishing

You have a few options to publish with Instapage. You can do it on your own domain, on a WordPress website through a free plugin, or you can publish it on a Drupal site.

They even let you test your landing pages using a demo domain that they have provided. However, it is not suggested to run campaigns using this. It’s far better to publish it on a domain that you’ve personally enrolled.

There are no limits about the amount of domains and subdomains that connect to your Instapage account.

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Collaboration tools

Multiple users are able to collaborate on the project. They will also be able to work on the same landing pages. All their changes will be saved, and their communication will be recorded as well.

How much does it cost?

The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently offers.

Let’s take a look at their differences. Instapage Crunchbase

Optimizing Plan

The Optimizing plan costs $299 per month, but if you pay yearly, you’ll only be billed an equivalent of $199 per month. This plan’s features have all the fundamental tools you need to start and optimize your landing page.

If you decide to pay annually, you will be asked to make an upfront payment of $2,388, which provides a 33% savings compared to when you pay monthly.

Converting Plan

The Converting program, on the other hand, does not have a fixed cost. It’s a customized plan that will be different depending on what you need and what you would like to prioritize.

You’ll need to contact Instapage about this package to find a quote from the sales staff.

Free Trial

They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.

You’ll be asked to complete your details to access the trial so that you’ll be automatically billed after 14 days.

Don’t worry, however, if you change your mind. Instapage allows you to cancel until you pay up.

Pros and Cons

Instapage is a superb tool to create landing pages.

But before we finish, we will make a rundown on its highlights and drawbacks.

Pros

  • Has a huge selection of templates and layouts
  • Customizable templates and widgets
  • Offers 3 landing page publishing options
  • Integrates analytical tools
  • Offer collaborative features to handle projects
  • Easy to use
  • Has a live chat support channel
  • Offers a custom plan

Disadvantages

  • Price is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is less compared to other tools

These should help you consider if Instapage is ideal for you.

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The Final Verdict

Instapage is a great tool to make and publish landing pages.

You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page as it’s very intuitive and user friendly.

You can customize and edit the templates also. You could even add widgets and other tools to make it more appealing.

While it provides you three ways to publish, it’s still much better to publish your landing page on your own domain to keep things easy.

As stated previously, Instapage also enables you to use analytical tools to help create the best landing page for you that provides the best performance.

Instapage offers many benefits, but it will still depend if their plans are within your price range.

Their offers are a bit on the pricey side. If you’re searching for something customized, this is the instrument for you. If you’re still unsure, they give a 14-day free trial to help you decide.

In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you could always try their free trial.

FAQ Instapage Crunchbase

Are the designs mobile-friendly?

The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.

Can I incorporate third-party tools?

Yes. Instapage enables you to integrate with other solutions like analytics programs, webinar providers, and even email marketing services.

It is also possible to join your landing page to Zapie, PayPal, or a Shopify shop.

What if I don’t wish to continue after my free trial?

Instapage enables you to cancel at any time, so you won’t be charged. Just be sure you cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage offers a list of tutorials and guides on their website.

Is there any support?

Instapage offers live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I only cover the billed difference from the last plan?

Yes. Since you already paid, Instapage will deduct it from the price of your new plan.

 

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