If you’re trying to generate more leads or sales, there are many ways to go about it. Among the most important things to consider is creating a good landing page. It’s the first step in your sales funnel. If you are new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you’re tight on budget, the first option might be more acceptable for you.
Making your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
We’ll look into Instapage’s own features, pros and cons and cost in this article. All these insights should help you determine if Instapage is ideal for you.
Before we continue, you might want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to read the rest of the article to get a better review of Instapage.
What is Instapage? Instapage Cost
Instapage is a cloud-based program that has everything you want to create and publish customized landing pages.
They can be used even if you already have an online presence, such as your own website. Through Instapage, you will have the ability to produce landing pages focused on converting leads to sales.
The best thing about it is that it does not require that you know how to code or design. Everything is simplified. They also have features which let you improve your landing page after gaining visitors.
Here are some highlights you ought to check out before we get into its features.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll take a look at its features more thoroughly.
What are its features?
The highlighted features from the list above are just a sneak peak of what Instapage has to offer.
In this section, we will have a look at each more closely. Instapage Cost
The layout is among the hardest things to do when creating landing pages.
If you do not have any experience, you’ll be better off hiring someone who has. Fortunately, Instapage has more than 200 templates to choose from, so you won’t need to spend more money and time.
However, the 200 templates are not only composed of templates to the landing page. Some of them are used for different functions, such as thank-you templates.
You can use the filter to discover what sort of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to suit your theme.
Another feature that can assist you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage lets you to save to be used in the landing page.
This allows you save time making page footers, headers, and even your call-to-action.
You can also customize the available templates for their Instablocks.
Digital Marketing will not be complete without a way to define your metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
You’ll have the ability to know how successful your strategy is through these analytical tools. Your landing page will be able to perform much better since these essential tools are used to improve your landing page.
With the A/B evaluations, you can edit it whenever you would like, and Instapage will show you the different versions you have created. It will also show you which of the models has the best performance.
Instapage also allows you to integrate Google Adwords, another fantastic feature of their program. This can allow you to see advertising data while you’re working on your landing page.
Drag and Drop Page Builder
Instapage allows you to start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.
With Instapage, you can place your components anywhere on the page, something that even advanced WordPress page builders don’t have.
It also displays markers and grids that will help you move the items on the page so you can easily line up your page elements.
Instapage also lets you insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons located on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.
If you compare Instapage’s widget templates, the selection is less compared to other WordPress page builders.
Instapage gives you a few options to publish. You can do it on your own domain, on a WordPress site through a free plugin, or you could print it on a Drupal website.
They even allow you to test your landing pages using a demo domain that they have provided. However, it’s not suggested to run campaigns utilizing this. It’s far better to publish it on a domain that you have personally registered.
There are no limits about the amount of domains and subdomains that you can connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also have the ability to work on exactly the same landing pages. All of their changes will be saved, and their communication will be recorded as well.
How much does it cost?
Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let’s take a look at their differences. Instapage Cost
The Optimizing plan costs $299 per month, but if you pay yearly, you will only be billed an equivalent of $199 per month. This plan’s features have all the fundamental tools you need to start and optimize your landing page.
If you decide to pay annually, you will be asked to make an upfront payment of $2,388, which offers a 33% savings in comparison to if you pay monthly.
The Converting plan, on the other hand, does not have a fixed cost. It’s a customized plan that will vary based on what you need and what you want to prioritize.
You’ll need to contact Instapage about this package to find a quote from the sales team.
If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.
Don’t be put-off if they ask you to complete your details to get the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, however, if you change your mind. Instapage allows you to cancel before you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we conclude, we’ll make a rundown on its own highlights and pitfalls.
- Has a vast selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Cost is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you think about if Instapage is ideal for you.
The Final Verdict
Instapage is a superb tool to create and publish landing pages.
You can start from scratch or choose from their templates. It is very intuitive and easy to use so you won’t have any problems creating your landing page.
You can edit and customize the templates as well. You can even add widgets and other tools to make it more appealing.
While it provides you three ways to print, it’s still better to publish your landing page on your domain to keep things easy.
As mentioned previously, Instapage also lets you use analytical tools to help make the best landing page for you that provides the best performance.
Instapage offers many benefits, but it will still depend if their plans are within your price range.
Their offers are a bit on the pricey side. If you’re searching for something customized, this is the instrument for you. If you’re still unsure, they offer a 14-day free trial to help you decide.
Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you could always try their free trial.
FAQ Instapage Cost
Are the designs mobile-friendly?
The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage lets you integrate with other solutions like analytics programs, webinar providers, and even email advertising services.
Your landing page can also be connected to Zapie, Paypal or a Shopify shop.
What if I do not want to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be billed. Just be sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of tutorials and guides on their website.
Is there any support?
Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only cover the billed difference from the previous plan?
Yes. Since you already paid, Instapage will deduct it from the price of your new strategy.