Creating a landing page is among the most important points to consider, especially if you’re looking to generate more leads or sales. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their advantages and disadvantages, but if you’re tight on budget, the first option may be more acceptable for you.
Producing your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.
We’ll look into Instapage’s own features, avantages and disadvantages and price in this article. These insights should help you decide if Instapage is right for you.
Before we go on, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to read the rest of the article to get a better review of Instapage.
What is Instapage? Instapage Code
Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.
They can be used even if you already have an internet presence, like your own site. Through Instapage, you will be able to make landing pages focused on converting leads to sales.
The best thing about it is that it does not require that you know how to code or design. Everything is simplified. They also have features that allow you to improve your landing page after gaining traffic.
Here are some highlights you should check out before we get into its features.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will take a look at its features more closely.
What are its features?
The highlighted features from the list above are only a sneak peak of what Instapage has to offer.
In this section, we will have a look at each more closely. Instapage Code
Your design is among the hardest things to do when creating landing pages.
If you’re new to do this, you will be better off hiring especially if you do not have some experience. Luckily, Instapage has more than 200 templates to choose from, so you won’t need to invest more money and time.
However, the 200 templates are not only made up of templates for the landing page. Some of them are used for other purposes, such as thank-you templates.
You can use the filter to discover what sort of template you’re looking for. Instapage gives you the choice to edit the templates to suit your theme, which is one of the best features that Instapage can offer.
Instablocks is another feature that can assist you with building the landing page. It allows you to save reusable blocks or assets that you can include.
This allows you save time making page footers, headers, and even your call-to-action.
They also offer templates which can be customized.
Digital Marketing cannot be complete without a way to define your metrics.
Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.
You will have the ability to learn how successful your strategy is through these analytical tools. These crucial tools can help you improve your landing page so it can perform much better.
Instapage will demonstrate the different versions of the landing page that you have created. What’s more is that you can edit it whenever you’d like. You could also do the A/B tests anytime you please as well. Additionally, it will show you which of the models has the best performance.
Another good feature is Instapage allows you to integrate Google AdWords. Having this feature can help you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
If you have some design skills, Instapage allows you to start on a blank canvas. You can even start with a template and edit it to your liking.
While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you place your elements anywhere on the page.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids that will assist you move the items on the page so that you can easily line them up.
Instapage also lets you insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons located on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your widget.
If you compare Instapage’s widget templates, then the selection is significantly less compared to other WordPress page builders.
You have a few options to publish with Instapage. You can do it on your own domain, on a WordPress site through a free plugin, or you can publish it on a Drupal site.
They can also provide a demo domain so that you can test your landing pages using that. However, it’s not recommended to run campaigns using this. It’s better to publish it on a domain that you’ve personally registered.
There are no limits regarding the number of domains and subdomains which you can connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also have the ability to work on exactly the same landing pages. All their changes will be saved, and their communication will be recorded also.
How much does it cost?
The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently offers.
Let’s take a look at their differences. Instapage Code
The Optimizing plan costs $299 a month, but if you pay annually, you’ll only be charged an equivalent of $199 per month. This plan’s features have all the fundamental tools you need to start and optimize your landing page.
If you choose to pay annually, you will be asked to make an upfront payment of $2,388, which offers a 33% savings compared to if you pay monthly.
The Converting plan, on the other hand, doesn’t have a fixed cost. It’s a customized plan that will vary depending on what you need and what you would like to prioritize.
You will have to to contact Instapage about this bundle to find a quote from the sales team.
If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.
You’ll be asked to fill out your details to get the trial so that you will be automatically billed after 14 days.
Don’t worry, though, if you change your mind. Instapage allows you to cancel before you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we conclude, we will make a rundown on its own highlights and pitfalls.
- Has a vast selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing choices
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you think about if Instapage is ideal for you.
The Final Verdict
Instapage is a superb tool to make and publish landing pages.
You can begin from scratch or choose from their templates. It is very intuitive and user friendly so you won’t have any problems creating your landing page.
You can customize and edit the templates also. To make your landing page more appealing, you could even add widgets and other tools.
While it provides you three ways to publish, it is still better to publish your landing page on your domain to keep things simple.
As stated earlier, Instapage also lets you utilize analytical tools to help create the best landing page for you that provides the best performance.
Although Instapage offers a lot of benefits, this will be ideal for you if they are within your budget.
Their offers are a little on the pricey side. If you’re searching for something customized, this is the instrument for you. If you are still unsure, they give a 14-day free trial that will help you decide.
In general, Instapage is a recommended product to create landing pages. If you are not convinced, you could always try their free trial.
FAQ Instapage Code
Are the designs mobile-friendly?
The landing pages generated are all mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile view of the landing page you are working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage lets you integrate with other solutions like analytics tools, webinar suppliers, and even email advertising services.
It is also possible to join your landing page to Zapie, PayPal, or a Shopify shop.
What if I do not want to continue after my free trial?
Instapage enables you to cancel at any time, so you won’t be charged. Just make sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of tutorials and guides on their site.
Is there any support?
Instapage offers live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only pay for the billed difference from the previous plan?
Yes. Because you already paid, Instapage will deduct it from the purchase price of your new strategy.