Creating a landing page is among the most important points to take into account, especially if you’re looking to generate more leads or sales. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you are tight on budget, the first option may be more suitable for you.
Making your own landing page these days is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.
In this article, we’ll look into its features, its advantages and disadvantages, and its cost. All these insights should help you determine if Instapage is right for you.
Before we go on, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to read the rest of the article to get a better review of Instapage.
What is Instapage? Instapage Cname Media Temple
Instapage is a cloud-based program that has all you want to create and publish customized landing pages.
They can be used even if you currently have an internet presence, such as your own site. You will have the ability to make landing pages focused on converting leads to sales using this program.
The best thing about it is that it doesn’t require that you learn how to design or code. Everything is simplified. They also have features which let you improve your landing page after gaining traffic.
Before we talk about its features, here are a few highlights you ought to check out.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock photos
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will have a look at its features more closely.
What are its features?
The highlighted features from the list above are only a preview of what Instapage offers.
In this section, we will take a look at each more closely. Instapage Cname Media Temple
Your design is among the most difficult things to do when creating landing pages.
If you do not have any experience, you’ll be better off hiring someone who has. Luckily, Instapage has more than 200 templates to choose from, so you won’t need to spend more money and time.
However, the 200 templates aren’t only made up of templates to the landing page. Some of them are used for different purposes, such as thank-you templates.
You can use the filter to discover what sort of template you’re looking for. Instapage gives you the option to edit the templates to suit your theme, which is one of the best features that Instapage can offer.
Another feature that can assist you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage lets you to save to be used in the landing page.
This allows you save time creating page footers, headers, as well as your call-to-action.
You can also customize the available templates for their Instablocks.
Digital Marketing will not be complete without a way to define your own metrics.
Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you will be able to know how successful your strategy is. Your landing page will be able to perform better since these crucial tools are used to improve your landing page.
Instapage will show you the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you would like. You could also do the A/B evaluations anytime you please as well. It will also show you which of the versions has the best performance.
Instapage also permits you to integrate Google Adwords, another fantastic feature of their program. Having this feature can allow you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
If you have some design skills, Instapage allows you to start on a blank canvas. You can even start with a template and edit it to your liking.
With Instapage, you can position your elements anywhere on the page, something which even advanced WordPress page builders do not have.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids that will help you move the items on the page so that you can easily line them up.
Instapage also lets you insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.
You have a few options to publish with Instapage. You can do it in your own domain, on a WordPress website through a free plugin, or you can print it on a Drupal site.
They can also provide a demo domain so that you can test your landing pages with that. However, it is not suggested to run campaigns using this. It’s better to publish it on a domain that you have personally enrolled.
There are no limits regarding the amount of domains and subdomains which you can connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also be able to work on exactly the same landing pages. All of their changes will be saved, and their communication will be recorded as well.
How much does it cost?
Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let’s take a look at their differences. Instapage Cname Media Temple
The Optimizing plan costs $299 per month, but if you pay annually, you will only be charged an equivalent of $199 per month. This plan’s features have all the basic tools you need to start and optimize your landing page.
You’ll be asked to make an upfront payment of $2,388 if you choose to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.
The Converting plan, on the other hand, does not have a fixed cost. It is a customized plan that will be different based on what you need and what you want to prioritize.
You’ll have to to contact Instapage about this bundle to find a quote from the sales staff.
They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.
Don’t be put-off if they ask you to complete your details to acces the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, however, if you change your mind. Instapage permits you to cancel before you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we conclude, we will make a quick rundown on its highlights and drawbacks.
- Has a vast selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing choices
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you think about if Instapage is ideal for you.
The Final Verdict
Instapage is a superb tool to make and publish landing pages.
You can start from scratch or choose from their templates. You won’t have any problems creating your landing page since it is very intuitive and easy to use.
You can edit and customize the templates also. You can also add widgets and other tools to make it even more appealing.
While it gives you three ways to print, it is still much better to publish your landing page on your own domain to keep things simple.
As mentioned previously, Instapage also enables you to use analytical tools to help create the best landing page for you that gives the best performance.
Although Instapage offers a lot of benefits, this will be ideal for you if they are within your budget.
Their offers are a little on the expensive side. If you’re searching for something customized, this is the tool for you. If you’re still unsure, they give a 14-day free trial to help you decide.
Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.
FAQ Instapage Cname Media Temple
Are the designs mobile-friendly?
The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage enables you to integrate with other solutions like analytics tools, webinar suppliers, and even email marketing services.
You can also join your landing page to Zapie, PayPal, or a Shopify store.
What if I do not wish to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be billed. Just make sure to cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage has a list of guides and tutorials on their site.
Is there any support?
Instapage provides live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only cover the charged difference from the previous plan?
Yes. Since you already paid, Instapage will deduct it from the price of your new strategy.