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If you’re looking to generate more leads or sales, there are many ways to go about it. One of the most important points to consider is creating a good landing page. It is the first step in your sales funnel. If you are new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you are tight on budget, the first choice may be more suitable for you.

Producing your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.

In this guide, we will look into its features, its pros and cons, and its cost.  These insights should help you determine if Instapage is right for you.

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Before we continue, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to read the rest of the article to get a better review of Instapage.

What is Instapage? Instapage Click To Call Button

Instapage is a cloud-based program that has all you need to create and publish customized landing pages.

They can be used even if you already have an internet presence, such as your own website. You’ll be able to produce landing pages focused on converting leads to sales using this program.

The best thing about it is that it doesn’t require you to learn how to design or code. Everything is simplified. They also have features which allow you to improve your landing page after gaining visitors.

Here are some highlights you ought to check out before we get into its features.

Top Features

  • Over 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock images
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will have a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are only a preview of what Instapage has to offer.

In this section, we’ll take a look at each more closely. Instapage Click To Call Button

Customizable Templates

One of the most difficult things to do when creating landing pages is your design.

If you’re new to do this, you will be better off hiring especially if you don’t have some experience. Fortunately, you won’t have to invest more time and money when you’re using Instapage, having more than 200 templates to choose from.

However, the 200 templates are not only made up of templates for the landing page. A number of them are used for different purposes, such as thank-you templates.

You can use the filter to find which type of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to match your theme.

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Instablocks

Another feature that can help you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage allows you to save to be used in the landing page.

This allows you save time making page footers, headers, and even your call-to-action.

They also offer templates that can be customized.

Analytical Tools

Digital Marketing cannot be complete without a way to define your own metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

Through these tools, you’ll be able to learn how successful your strategy is. These essential tools will allow you to improve your landing page so it can perform much better.

Instapage will show you the different versions of the landing page that you have created. What’s more is that you can edit it whenever you’d like. You could also do the A/B evaluations anytime you please as well. Additionally, it will show you which of the models has the best performance.

Another fantastic feature is Instapage allows you to integrate Google AdWords. Having this feature can help you to work on your landing page while being able to see the advertising data.

Drag and Drop Page Builder

For those who have some design skills, Instapage allows you to start on a blank canvas. You can even start with a template and edit it to your liking.

While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you position your elements anywhere on the page.

It also displays markers and grids that will help you move the items on the page so you can easily line up your page elements.

Widgets

Instapage also enables you to insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You just click the widget icons located on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.

Compared to other WordPress page builders, Instapage’s selection for widget templates is less.

Publishing

Instapage gives you a couple of options to publish. You can do it on your own domain, on a WordPress site through a free plugin, or you can print it on a Drupal website.

They can also provide a demo domain so that you can test your landing pages with that. However, it’s not suggested to run campaigns utilizing this. It’s better to publish it on a domain that you’ve personally enrolled.

There are no limits about the amount of domains and subdomains which you can connect to your Instapage account.

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Collaboration tools

Multiple users have the ability to collaborate on the project. They will also have the ability to work on the same landing pages. All of their changes will be saved, and their communication will be recorded as well.

How much does it cost?

Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.

Let’s take a look at their differences. Instapage Click To Call Button

Optimizing Plan

The Optimizing plan costs $299 per month, but if you pay yearly, you’ll only be charged an equivalent of $199 per month. This plan’s features have all the fundamental tools you need to begin and optimize your landing page.

You’ll be asked to make an upfront payment of $2,388 if you choose to pay annually. This provides a 33% savings a huge discount compared to a monthly payment.

Converting Plan

The Converting plan, on the other hand, doesn’t have a fixed cost. It’s a customized plan that will vary depending on what you need and what you want to prioritize.

You’ll need to contact Instapage about this package to find a quote from the sales team.

Free Trial

They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.

Don’t be put-off if they ask you to complete your details to get the trial. They’re only doing that because you will be billed after the trial.

Don’t worry, however, if you change your mind. Instapage allows you to cancel before you pay up.

Pros and Cons

Instapage is a superb tool to create landing pages.

But before we finish, we’ll make a rundown on its highlights and drawbacks.

Advantages

  • Has a vast selection of templates and designs
  • Customizable templates and widgets
  • Offers 3 landing page publishing options
  • Integrates analytical tools
  • Offer collaborative features to manage projects
  • Easy to use
  • Has a live chat support channel
  • Offers a custom plan

Disadvantages

  • Cost is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is significantly less compared to other tools

These should help you think about if Instapage is right for you.

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The Final Verdict

Instapage is a great tool to create and publish landing pages.

You can start from scratch or choose from their templates. You won’t have any problems creating your landing page as it’s very intuitive and easy to use.

You can customize and edit the templates as well. To make your landing page more appealing, you could also add widgets and other tools.

While it gives you three ways to publish, it is still better to publish your landing page on your own domain to keep things easy.

As mentioned earlier, Instapage also enables you to utilize analytical tools to help make the best landing page for you that provides the best performance.

Although Instapage offers a lot of advantages, this will be ideal for you if they are within your budget.

Their offers are a little on the expensive side. If you’re searching for something customized, this is the tool for you. If you are still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.

In general, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.

FAQ Instapage Click To Call Button

Are the designs mobile-friendly?

The landing pages created are all mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.

Can I integrate third-party tools?

Yes. Instapage enables you to integrate with other options like analytics programs, webinar suppliers, and even email advertising services.

You can also join your landing page to Zapie, PayPal, or a Shopify shop.

What if I do not wish to continue after my free trial?

Instapage lets you cancel at any time, so you won’t be charged. Just make sure you cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage offers a list of guides and tutorials on their site.

Is there any support?

Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I just pay for the charged difference from the last plan?

Yes. Since you already paid, Instapage will deduct it from the price of your new plan.

 

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