Creating a landing page is one of the most important points to consider, particularly if you’re looking to generate more leads or sales. It’s the first step in your sales funnel. If you are new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you’re tight on budget, the first choice may be more acceptable for you.
Producing your own landing page nowadays is possible thanks to landing page builders such as Instapage. It’s one of the most popular tools used by marketers worldwide.
In this guide, we’ll look into its features, its advantages and disadvantages, and its cost. All these insights should help you determine if Instapage is ideal for you.
Before we continue, you might want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a better review of Instapage.
What is Instapage? Instapage Chat
Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.
They can be used even if you currently have an internet presence, such as your own site. You’ll be able to produce landing pages focused on converting leads to sales using this program.
The best thing about it is that it doesn’t require you to learn how to code or design. Everything is simplified. They also have features which allow you to improve your landing page after gaining visitors.
Before we get into its features, here are some highlights you should check out.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will have a look at its features more thoroughly.
What are its features?
The highlighted features from the list above are just a preview of what Instapage has to offer.
In this section, we will take a look at each more closely. Instapage Chat
Your design is one of the hardest things to do when creating landing pages.
If you do not have some experience, you will be better off hiring someone who has. Luckily, you won’t need to invest more money and time when you’re using Instapage, having over 200 templates to choose from.
However, the 200 templates are not only composed of templates to the landing page. Some of them are used for different functions, such as thank-you templates.
You can use the filter to find what type of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to suit your theme.
Another feature that can help you with building the landing page is Instablocks. It allows you to save reusable blocks or assets which you can include.
This allows you save time creating page footers, headers, as well as your call-to-action.
They also offer templates that can be customized.
Digital Marketing will not be complete without a way to define your own metrics.
Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you’ll have the ability to learn how successful your strategy is. These crucial tools can help you improve your landing page so that it can perform better.
With the A/B evaluations, you can edit it whenever you’d like, and Instapage will demonstrate the different versions you have created. It will also show you which of the versions has the best performance.
Another good feature is Instapage permits you to incorporate Google AdWords. This will allow you to see advertising data while you’re working on your landing page.
Drag and Drop Page Builder
For those who have some design skills, Instapage allows you to start on a blank canvas. You can even start with a template and edit it to your liking.
While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you position your elements anywhere on the page.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids that will assist you move the items on the page so that you can easily line them up.
Instapage also lets you add landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is less.
You have a couple of options to publish with Instapage. You can do it on your own domain, on a WordPress website through a free plugin, or you could publish it on a Drupal website.
They can also provide a demo domain so that you can test your landing pages using that. However, it is not suggested to run campaigns using this. It’s better to publish it on a domain that you’ve personally registered.
There are no limits regarding the amount of domains and subdomains that you can connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also have the ability to work on the same landing pages. All their changes will be saved, and their communication will be recorded as well.
How much does it cost?
The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently provides.
Let’s take a look at their differences. Instapage Chat
The Optimizing plan costs $299 per month, but if you pay annually, you will only be billed an equivalent of $199 per month. This plan’s features have all the fundamental tools you need to begin and optimize your landing page.
If you decide to pay annually, you will be asked to make an upfront payment of $2,388, which provides a 33% savings in comparison to if you pay monthly.
The Converting plan, on the other hand, does not have a fixed cost. It is a customized strategy that will be different depending on what you need and what you want to prioritize.
You’ll need to contact Instapage about this bundle to get a quote from the sales team.
If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.
You’ll be asked to fill out your details to access the trial so that you’ll be automatically billed after 14 days.
Don’t worry, however, if you change your mind. Instapage permits you to cancel until you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we finish, we’ll make a quick rundown on its own highlights and drawbacks.
- Has a huge selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you consider if Instapage is ideal for you.
The Final Verdict
Instapage is a great tool to make and publish landing pages.
You can begin from scratch or choose from their templates. It’s very intuitive and user friendly so you won’t have any problems creating your landing page.
You can customize and edit the templates as well. To make your landing page more appealing, you can even add widgets and other tools.
While it gives you three ways to publish, it’s still much better to publish your landing page on your own domain to keep things simple.
As mentioned previously, Instapage also enables you to use analytical tools to help create the best landing page for you that gives the best performance.
Although Instapage offers a lot of advantages, this will be ideal for you if they are within your price range.
Their offers are a little on the pricey side. If you’re looking for something customized, this is the instrument for you. If you’re still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.
FAQ Instapage Chat
Are the designs mobile-friendly?
The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage lets you integrate with other options like analytics tools, webinar providers, and even email advertising services.
Your landing page can also be connected to Zapie, Paypal or a Shopify shop.
What if I do not want to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be charged. Just be sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of guides and tutorials on their website.
Is there any support?
Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only cover the charged difference from the last plan?
Yes. Since you already paid, Instapage will deduct it from the price of your new strategy.