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If you’re trying to generate more leads or sales, there are many ways to go about it. Among the most important things to consider is creating a good landing page. It’s the first step in your sales funnel. If you are new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you are tight on budget, the first choice might be more suitable for you.

Making your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.

In this guide, we will look into its features, its pros and cons, and its cost.  These insights should help you determine if Instapage is right for you.

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Before we continue, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to read the rest of the article to get a better review of Instapage.

What is Instapage? Instapage Careers

Instapage is a cloud-based program that has all you need to create and publish customized landing pages.

They can be used even if you currently have an online presence, like your own site. Through Instapage, you’ll be able to produce landing pages focused on converting leads to sales.

The best thing about it is that it does not require you to learn how to design or code. Everything is simplified. They also have features which let you improve your landing page after gaining traffic.

Before we talk about its features, here are some highlights you ought to check out.

Top Features

  • More than 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock photos
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will take a look at its features more closely.

What are its features?

The highlighted features from the list above are just a preview of what Instapage has to offer.

In this section, we will have a look at each more closely. Instapage Careers

Customizable Templates

The design is among the most difficult things to do when creating landing pages.

If you’re new to do this, you’ll be better off hiring especially if you do not have some experience. Fortunately, Instapage has more than 200 templates to choose from, so you won’t need to invest more time and money.

However, the 200 templates aren’t only made up of templates for the landing page. A number of them are used for different purposes, such as thank-you templates.

You can use the filter to discover what sort of template you’re looking for. Instapage gives you the choice to edit the templates to suit your theme, which is one of the best features that Instapage can offer.

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Instablocks

Another feature that can assist you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage allows you to save to be used in the landing page.

This helps you save time making page footers, headers, as well as your call-to-action.

They also offer templates that can be customized.

Analytical Tools

Digital Marketing will not be complete without a way to define your own metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

Through these tools, you will be able to know how effective your strategy is. Your landing page will be able to perform much better since these essential tools are used to improve your landing page.

Instapage will demonstrate the different versions of the landing page that you have created. What’s more is that you can edit it whenever you would like. You could also do the A/B evaluations anytime you please as well. Additionally, it will show you which of the versions has the best performance.

Instapage also permits you to integrate Google Adwords, another good feature of their program. This can allow you to see advertising data while you’re working on your landing page.

Drag and Drop Page Builder

Instapage allows you to start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even start with a template and edit it to your liking.

While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you position your components anywhere on the page.

Additionally, it displays markers and grids that will assist you move the items on the page so you can easily line up your page elements.

Widgets

Instapage also enables you to insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.

Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.

Publishing

You have a couple of options to publish with Instapage. You can do it in your own domain, on a WordPress website through a free plugin, or you could print it on a Drupal website.

They even allow you to test your landing pages with a demo domain which they have provided. However, it is not recommended to run campaigns utilizing this. It’s better to publish it on a domain that you’ve personally enrolled.

There are no limits about the number of domains and subdomains that connect to your Instapage account.

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Collaboration tools

Multiple users have the ability to collaborate on the project. They will also have the ability to work on the same landing pages. All their changes will be saved, and their communication will be recorded also.

How much does it cost?

Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.

Let’s take a look at their differences. Instapage Careers

Optimizing Plan

The Optimizing plan costs $299 per month, but if you pay annually, you will only be charged an equivalent of $199 a month. This plan’s features have all the basic tools you want to start and optimize your landing page.

If you choose to pay annually, you will be asked to make an upfront payment of $2,388, which offers a 33% savings in comparison to when you pay monthly.

Converting Plan

The Converting program, on the other hand, does not have a fixed cost. It is a customized plan that will vary based on what you need and what you would like to prioritize.

You’ll need to contact Instapage about this package to find a quote from the sales team.

Free Trial

They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.

You’ll be asked to fill out your details to get the trial so that you’ll be automatically billed after 14 days.

Don’t worry, however, if you change your mind. Instapage allows you to cancel until you pay up.

Pros and Cons

Instapage is a superb tool to create landing pages.

But before we conclude, we’ll make a rundown on its highlights and pitfalls.

Pros

  • Has a huge selection of templates and designs
  • Customizable templates and widgets
  • Offers 3 landing page publishing options
  • Integrates analytical tools
  • Offer collaborative features to manage projects
  • Easy to use
  • Has a live chat service channel
  • Offers a custom plan

Cons

  • Cost is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is significantly less compared to other tools

These should help you consider if Instapage is ideal for you.

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The Final Verdict

Instapage is a great tool to make and publish landing pages.

You can start from scratch or choose from their templates. You won’t have any problems creating your landing page since it is very intuitive and user friendly.

You can edit and customize the templates as well. To make your landing page more appealing, you can even add widgets and other tools.

While it provides you three ways to publish, it’s still much better to publish your landing page on your domain to keep things easy.

As mentioned earlier, Instapage also lets you utilize analytical tools to help make the best landing page for you that gives the best performance.

Although Instapage offers a lot of advantages, this will be ideal for you if they are within your budget.

Their offers are a little on the pricey side. If you’re looking for something customized, this is the tool for you. If you are still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.

In general, Instapage is a recommended product to create landing pages. If you are not convinced, you could always try their free trial.

FAQ Instapage Careers

Are the designs mobile-friendly?

The landing pages generated are all mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.

Can I incorporate third-party tools?

Yes. Instapage enables you to integrate with other solutions like analytics programs, webinar providers, and even email advertising services.

You can also join your landing page to Zapie, PayPal, or a Shopify shop.

What if I don’t want to continue after my free trial?

Instapage lets you cancel at any time, so you won’t be charged. Just be sure to cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of guides and tutorials on their site.

Is there any support?

Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I only cover the charged difference from the previous plan?

Yes. Because you already paid, Instapage will deduct it from the price of your new strategy.

 

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