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If you’re looking to generate more leads or sales, there are many ways to go about it. One of the most important points to consider is creating a good landing page. It is the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you are tight on budget, the first option may be more suitable for you.

Making your own landing page these days is possible thanks to landing page builders such as Instapage. It’s one of the most popular tools used by marketers worldwide.

We will look into Instapage’s features, avantages and disadvantages and price in this article.  All these insights should help you decide if Instapage is ideal for you.

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Before we continue, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to read the rest of the article to get a more comprehensive review of Instapage.

What is Instapage? Instapage Cancel

Instapage is a cloud-based program that has everything you want to create and publish customized landing pages.

They can be used even if you already have an internet presence, such as your own website. You will have the ability to produce landing pages focused on converting leads to sales using this program.

The best thing about it is that it does not require that you know how to code or design. Everything is simplified. They also have features that allow you to improve your landing page after gaining traffic.

Here are a few highlights you ought to check out before we talk about its features.

Top Features

  • Over 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock photos
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will take a look at its features more closely.

What are its features?

The highlighted features from the list above are only a preview of what Instapage has to offer.

In this section, we’ll have a look at each more closely. Instapage Cancel

Customizable Templates

One of the hardest things to do when creating landing pages is your design.

If you don’t have any experience, you’ll be better off hiring someone who has. Fortunately, Instapage has more than 200 templates to choose from, so you won’t have to invest more money and time.

However, the 200 templates aren’t only composed of templates for the landing page. Some of them are used for different functions, such as thank-you templates.

You can use the filter to find what sort of template you’re looking for. Instapage gives you the choice to edit the templates to suit your theme, which is one of the best features that Instapage can offer.

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Instablocks

Instablocks is another feature that can assist you with building the landing page. It lets you save reusable blocks or assets which you can include.

This helps you save time making page footers, headers, and even your call-to-action.

You can also customize the available templates for their Instablocks.

Analytical Tools

Digital Marketing will not be complete without a way to define your metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

You will have the ability to know how effective your strategy is through these analytical tools. Your landing page will be able to perform better since these crucial tools are used to improve your landing page.

Instapage will show you the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you would like. You could also do the A/B evaluations anytime you please as well. It will also show you which of the versions has the best performance.

Instapage also permits you to incorporate Google Adwords, another fantastic feature of their program. This will help you see advertising data while you’re working on your landing page.

Drag and Drop Page Builder

For those who have some design skills, Instapage lets you start on a blank canvas. You can even begin with a template and edit it to your liking.

While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you position your elements anywhere on the page.

Additionally, it displays markers and grids that will help you move the items on the page so you can easily line up your page elements.

Widgets

Instapage also enables you to add landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You simply click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your own widget.

Compared to other WordPress page builders, Instapage’s selection for widget templates is less.

Publishing

Instapage gives you a few options to publish. You can do it in your own domain, on a WordPress website through a free plugin, or you could print it on a Drupal site.

They even allow you to test your landing pages with a demo domain that they’ve provided. However, it’s not recommended to run campaigns using this. It’s better to publish it on a domain that you have personally registered.

There are no limits about the amount of domains and subdomains that connect to your Instapage account.

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Collaboration tools

Multiple users are able to collaborate on the project. They will also have the ability to work on the same landing pages. All of their changes will be saved, and their communication will be recorded as well.

How much does it cost?

Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.

Let us take a look at their differences. Instapage Cancel

Optimizing Plan

The Optimizing plan costs $299 per month, but if you pay yearly, you’ll only be charged an equivalent of $199 a month. This plan’s features have all the fundamental tools you need to begin and optimize your landing page.

If you choose to pay annually, you will be asked to make an upfront payment of $2,388, which offers a 33% savings compared to if you pay monthly.

Converting Plan

The Converting plan, on the other hand, doesn’t have a fixed cost. It’s a customized strategy that will vary depending on what you need and what you want to prioritize.

You will have to to contact Instapage about this bundle to find a quote from the sales staff.

Free Trial

They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.

Don’t be put-off if they ask you to fill out your details to acces the trial. They’re only doing that because you will be billed after the trial.

Don’t worry, though, if you change your mind. Instapage permits you to cancel before you pay up.

Pros and Cons

Instapage is a great tool to create landing pages.

But before we finish, we’ll make a rundown on its own highlights and drawbacks.

Advantages

  • Has a vast selection of templates and layouts
  • Customizable templates and widgets
  • Offers 3 landing page publishing options
  • Integrates analytical tools
  • Offer collaborative features to manage projects
  • Easy to use
  • Has a live chat support channel
  • Offers a custom plan

Disadvantages

  • Cost is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is less compared to other tools

These should help you consider if Instapage is right for you.

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The Final Verdict

Instapage is a great tool to create and publish landing pages.

You can start from scratch or choose from their templates. You won’t have any problems creating your landing page as it is very intuitive and user friendly.

You can customize and edit the templates also. You can even add widgets and other tools to make it more appealing.

While it provides you three ways to print, it is still better to publish your landing page on your own domain to keep things simple.

As mentioned previously, Instapage also enables you to utilize analytical tools to help make the best landing page for you that provides the best performance.

Instapage offers many benefits, but it will still depend if their plans are within your budget.

Their offers are a bit on the pricey side. If you’re looking for something customized, this is the tool for you. If you are still unsure, they offer a 14-day free trial that will help you decide.

Overall, Instapage is a recommended product to create landing pages. If you’re not convinced, you could always try their free trial.

FAQ Instapage Cancel

Are the designs mobile-friendly?

The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile view of the landing page you are working on using the editor to make a few tweaks.

Can I incorporate third-party tools?

Yes. Instapage enables you to integrate with other solutions like analytics tools, webinar providers, and even email advertising services.

It is also possible to join your landing page to Zapie, PayPal, or a Shopify store.

What if I do not wish to continue after my free trial?

Instapage enables you to cancel at any time, so you won’t be charged. Just be sure to cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage offers a list of tutorials and guides on their website.

Is there any support?

Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I only pay for the charged difference from the last plan?

Yes. Because you already paid, Instapage will deduct it from the price of your new plan.

 

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