If you’re trying to generate more leads or sales, there are many ways to go about it. Among the most important things to consider is creating a good landing page. It’s the first step in your sales funnel. If you are new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you are tight on budget, the first choice might be more acceptable for you.
Producing your own landing page these days is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.
We will look into Instapage’s features, pros and cons and cost in this guide. All these insights should help you determine if Instapage is right for you.
Before we go on, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to go through the rest of the article to get a better review of Instapage.
What is Instapage? Instapage Blogs
Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.
They can be used even if you currently have an online presence, such as your own site. You will have the ability to make landing pages focused on converting leads to sales using this program.
The best thing about it is that it doesn’t require you to know how to code or design. Everything is simplified. They also have features that allow you to improve your landing page after gaining visitors.
Before we talk about its features, here are a few highlights you should check out.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock photos
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll take a look at its features more thoroughly.
What are its features?
The highlighted features from the list above are only a sneak peak of what Instapage offers.
In this section, we’ll take a look at each more closely. Instapage Blogs
One of the hardest things to do when creating landing pages is your layout.
If you’re new to do this, you will be better off hiring especially if you do not have any experience. Fortunately, you won’t need to spend more money and time when you’re using Instapage, having more than 200 templates to choose from.
However, the 200 templates aren’t only composed of templates to the landing page. Some of them are used for different functions, such as thank-you templates.
You can use the filter to find what type of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to suit your theme.
Instablocks is another feature that can help you with building the landing page. It allows you to save reusable blocks or assets that you can include.
This allows you save time creating page footers, headers, as well as your call-to-action.
They also offer templates which can be customized.
Digital Marketing will not be complete without a way to define your own metrics.
Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you will have the ability to know how successful your strategy is. Your landing page will be able to perform much better since these crucial tools are used to improve your landing page.
With the A/B tests, you can edit it whenever you would like, and Instapage will demonstrate the different versions you’ve created. It will also show you which of the models has the best performance.
Instapage also allows you to incorporate Google Adwords, another good feature of their program. Having this feature can help you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
Instapage allows you to start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.
While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you position your elements anywhere on the page.
Additionally, it displays markers and grids that will help you move the items on the page so you can easily line up your page elements.
Instapage also lets you add landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.
You have a few options to publish with Instapage. You can do it in your own domain, on a WordPress website through a free plugin, or you can print it on a Drupal website.
They can also provide a demo domain so that you can test your landing pages using that. However, it is not suggested to run campaigns utilizing this. It’s better to publish it on a domain that you have personally registered.
There are no limits about the number of domains and subdomains which connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also be able to work on the same landing pages. All of their changes will be saved, and their communication will be recorded as well.
How much does it cost?
Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let’s take a look at their differences. Instapage Blogs
The Optimizing plan costs $299 a month, but if you pay annually, you will only be billed an equivalent of $199 per month. This plan’s features have all the fundamental tools you need to begin and optimize your landing page.
You’ll be asked to make an upfront payment of $2,388 if you choose to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.
The Converting program, on the other hand, does not have a fixed price. It’s a customized plan that will be different depending on what you need and what you would like to prioritize.
You will need to contact Instapage about this bundle to find a quote from the sales staff.
They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.
You will be asked to fill out your details to access the trial so that you’ll be automatically billed after 14 days.
Don’t worry, however, if you change your mind. Instapage permits you to cancel before you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we conclude, we’ll make a quick rundown on its own highlights and drawbacks.
- Has a vast selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Cost is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you consider if Instapage is right for you.
The Final Verdict
Instapage is a great tool to create and publish landing pages.
You can begin from scratch or choose from their templates. It is very intuitive and user friendly so you won’t have any problems creating your landing page.
You can edit and customize the templates also. To make your landing page more appealing, you could even add widgets and other tools.
While it gives you three ways to publish, it is still better to publish your landing page on your domain to keep things easy.
As stated previously, Instapage also enables you to use analytical tools to help make the best landing page for you that gives the best performance.
Instapage offers many advantages, but it will still depend if their plans are within your price range.
Their offers are a bit on the expensive side. If you’re searching for something customized, this is the tool for you. If you are still unsure, they offer a 14-day free trial that will help you decide.
In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.
FAQ Instapage Blogs
Are the designs mobile-friendly?
The landing pages generated are all mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage enables you to integrate with other options like analytics tools, webinar providers, and even email advertising services.
Your landing page can also be connected to Zapie, Paypal or a Shopify shop.
What if I don’t wish to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be billed. Just make sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of guides and tutorials on their website.
Is there any support?
Instapage offers live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only pay for the billed difference from the last plan?
Yes. Because you already paid, Instapage will deduct it from the price of your new plan.