Instapage Basic

instapage-review

Creating a landing page is among the most important points to take into account, especially if you’re trying to generate more leads or sales. It’s the first step in your sales funnel. If you are new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you’re tight on budget, the first choice might be more acceptable for you.

Making your own landing page these days is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

We will look into Instapage’s own features, avantages and disadvantages and cost in this article.  These insights should help you decide if Instapage is right for you.

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Before we go on, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to go through the rest of the article to get a more comprehensive review of Instapage.

What is Instapage? Instapage Basic

Instapage is a cloud-based program that has all you need to create and publish customized landing pages.

They can be used even if you already have an online presence, such as your own website. You will be able to produce landing pages focused on converting leads to sales using this program.

The best thing about it is that it doesn’t require you to learn how to code or design. Everything is simplified. They also have features which let you improve your landing page after gaining visitors.

Before we get into its features, here are some highlights you ought to check out.

Top Features

  • More than 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock photos
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we’ll take a look at its features more closely.

What are its features?

The highlighted features from the list above are only a preview of what Instapage has to offer.

In this section, we will have a look at each more closely. Instapage Basic

Customizable Templates

Your design is one of the most difficult things to do when creating landing pages.

If you do not have some experience, you’ll be better off hiring someone who has. Fortunately, you won’t need to spend more money and time when you’re using Instapage, having over 200 templates to choose from.

However, the 200 templates are not only composed of templates to the landing page. A number of them are used for different functions, such as thank-you templates.

You can use the filter to find what sort of template you’re looking for. Instapage gives you the choice to edit the templates to suit your theme, which is one of the best features that Instapage can offer.

Instapage Basic

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Instablocks

Instablocks is another feature that can help you with building the landing page. You can include the reusable blocks or assets that Instapage lets you to save to be used in the landing page.

This allows you save time creating page footers, headers, as well as your call-to-action.

You can also customize the available templates for their Instablocks.

Analytical Tools

Digital Marketing cannot be complete without a way to define your metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

You will be able to learn how effective your strategy is through these analytical tools. Your landing page will be able to perform much better since these crucial tools are used to improve your landing page.

With the A/B tests, you can edit it whenever you’d like, and Instapage will show you the different versions you’ve created. Additionally, it will show you which of the models has the best performance.

Another fantastic feature is Instapage permits you to incorporate Google AdWords. This will help you see advertising data as you’re working on your landing page.

Drag and Drop Page Builder

If you have some design skills, Instapage allows you to start on a blank canvas. You can even start with a template and edit it to your liking.

With Instapage, you can place your elements anywhere on the page, something which even advanced WordPress page builders do not have.

Additionally, it displays markers and grids that will help you move the items on the page so that you can easily line up your page elements.

Widgets

Instapage also enables you to insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You simply click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.

If you compare Instapage’s widget templates, the selection is less compared to other WordPress page builders.

Publishing

Instapage gives you a couple of options to publish. You can do it in your own domain, on a WordPress site through a free plugin, or you can print it on a Drupal website.

They can also provide a demo domain so that you can test your landing pages using that. However, it’s not suggested to run campaigns using this. It’s better to publish it on a domain that you have personally enrolled.

There are no limits about the number of domains and subdomains which you can connect to your Instapage account.

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Collaboration tools

Multiple users have the ability to collaborate on the project. They will also have the ability to work on the same landing pages. All of their changes will be saved, and their communication will be recorded also.

How much does it cost?

Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.

Let us take a look at their differences. Instapage Basic

Optimizing Plan

The Optimizing plan costs $299 a month, but if you pay annually, you will only be billed an equivalent of $199 a month. This plan’s features have all the basic tools you want to start and optimize your landing page.

You will be asked to make an upfront payment of $2,388 if you choose to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.

Converting Plan

The Converting program, on the other hand, doesn’t have a fixed price. It’s a customized strategy that will vary depending on what you need and what you would like to prioritize.

You will have to to contact Instapage about this package to get a quote from the sales team.

Free Trial

If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.

You’ll be asked to fill out your details to get the trial so that you’ll be automatically billed after 14 days.

Don’t worry, though, if you change your mind. Instapage permits you to cancel before you pay up.

Pros and Cons

Instapage is a superb tool to create landing pages.

But before we conclude, we’ll make a quick rundown on its highlights and pitfalls.

Pros

  • Has a huge selection of templates and designs
  • Customizable templates and widgets
  • Offers 3 landing page publishing choices
  • Integrates analytical tools
  • Offer collaborative features to manage projects
  • Easy to use
  • Has a live chat support channel
  • Offers a custom plan

Disadvantages

  • Cost is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is significantly less compared to other tools

These should help you think about if Instapage is ideal for you.

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The Final Verdict

Instapage is a superb tool to create and publish landing pages.

You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page since it is very intuitive and user friendly.

You can edit and customize the templates as well. You can even add widgets and other tools to make it even more appealing.

While it gives you three ways to publish, it’s still better to publish your landing page on your domain to keep things simple.

As mentioned previously, Instapage also lets you utilize analytical tools to help make the best landing page for you that provides the best performance.

Instapage offers many advantages, but it will still depend if their plans are within your budget.

Their offers are a bit on the expensive side. If you’re searching for something customized, this is the instrument for you. If you are still unsure, they give a 14-day free trial to help you decide.

Overall, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.

FAQ Instapage Basic

Are the designs mobile-friendly?

The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.

Can I integrate third-party tools?

Yes. Instapage lets you integrate with other solutions like analytics programs, webinar suppliers, and even email marketing services.

Your landing page can also be connected to Zapie, Paypal or a Shopify shop.

What if I don’t want to continue after my free trial?

Instapage enables you to cancel at any time, so you won’t be billed. Just be sure to cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of guides and tutorials on their website.

Is there any support?

Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I only pay for the billed difference from the last plan?

Yes. Since you already paid, Instapage will deduct it from the price of your new plan.

 

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