Instapage Automated 1:1 Ad-To-Page Personalization

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If you’re trying to generate more leads or sales, there are many ways to go about it. One of the most important things to take into account is creating a good landing page. It is the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you are tight on budget, the first choice might be more acceptable for you.

Making your own landing page nowadays is possible thanks to landing page builders such as Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

We will look into Instapage’s features, pros and cons and cost in this article.  These insights should help you decide if Instapage is right for you.

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Before we continue, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to read the rest of the article to get a better review of Instapage.

What is Instapage? Instapage Automated 1:1 Ad-To-Page Personalization

Instapage is a cloud-based program that has everything you want to create and publish customized landing pages.

They can be used even if you currently have an online presence, such as your own site. You’ll be able to make landing pages focused on converting leads to sales using this program.

The best thing about it is that it does not require that you learn how to code or design. Everything is simplified. They also have features which let you improve your landing page after gaining traffic.

Here are a few highlights you ought to check out before we get into its features.

Top Features

  • More than 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock photos
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will have a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are only a sneak peak of what Instapage has to offer.

In this section, we will have a look at each more closely. Instapage Automated 1:1 Ad-To-Page Personalization

Customizable Templates

One of the hardest things to do when creating landing pages is the design.

If you’re new to do this, you’ll be better off hiring especially if you do not have any experience. Fortunately, you won’t have to invest more time and money when you’re using Instapage, having over 200 templates to choose from.

However, the 200 templates are not only made up of templates to the landing page. A number of them are used for different functions, such as thank-you templates.

You can use the filter to discover what sort of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to suit your theme.

Instapage Automated 1:1 Ad-To-Page Personalization

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Instablocks

Another feature that can assist you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage lets you to save to be used in the landing page.

This allows you save time creating page footers, headers, as well as your call-to-action.

They also offer templates that can be customized.

Analytical Tools

Digital Marketing will not be complete without a way to define your metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

Through these tools, you will have the ability to learn how effective your strategy is. Your landing page will be able to perform much better since these crucial tools are used to improve your landing page.

Instapage will show you the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you’d like. You could also do the A/B tests anytime you please as well. Additionally, it will show you which of the versions has the best performance.

Another fantastic feature is Instapage allows you to integrate Google AdWords. Having this feature will help you to work on your landing page while being able to see the advertising data.

Drag and Drop Page Builder

Instapage lets you start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even start with a template and edit it to your liking.

While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you place your elements anywhere on the page.

You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids to help you move the items on the page so that you can easily line them up.

Widgets

Instapage also enables you to add landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.

If you compare Instapage’s widget templates, then the selection is less compared to other WordPress page builders.

Publishing

Instapage gives you a few options to publish. You can do it on your own domain, on a WordPress site through a free plugin, or you can publish it on a Drupal website.

They can also provide a demo domain so that you can test your landing pages using that. However, it is not suggested to run campaigns utilizing this. It’s far better to publish it on a domain that you’ve personally enrolled.

There are no limits regarding the number of domains and subdomains that you can connect to your Instapage account.

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Collaboration tools

Multiple users have the ability to collaborate on the project. They will also have the ability to work on exactly the same landing pages. All of their changes will be saved, and their communication will be recorded as well.

How much does it cost?

The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently provides.

Let us take a look at their differences. Instapage Automated 1:1 Ad-To-Page Personalization

Optimizing Plan

The Optimizing plan costs $299 per month, but if you pay annually, you will only be billed an equivalent of $199 per month. This plan’s features have all the fundamental tools you need to begin and optimize your landing page.

If you decide to pay annually, you will be asked to make an upfront payment of $2,388, which offers a 33% savings in comparison to if you pay monthly.

Converting Plan

The Converting program, on the other hand, does not have a fixed price. It is a customized strategy that will vary depending on what you need and what you want to prioritize.

You’ll have to to contact Instapage about this bundle to get a quote from the sales staff.

Free Trial

They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.

You’ll be asked to complete your details to get the trial so that you’ll be automatically billed after 14 days.

Don’t worry, however, if you change your mind. Instapage allows you to cancel until you pay up.

Pros and Cons

Instapage is a great tool to create landing pages.

But before we conclude, we’ll make a quick rundown on its highlights and pitfalls.

Pros

  • Has a vast selection of templates and layouts
  • Customizable templates and widgets
  • Offers 3 landing page publishing options
  • Integrates analytical tools
  • Offer collaborative features to manage projects
  • Easy to use
  • Has a live chat service channel
  • Offers a custom plan

Cons

  • Cost is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is less compared to other tools

These should help you consider if Instapage is right for you.

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The Final Verdict

Instapage is a superb tool to create and publish landing pages.

You can start from scratch or choose from their templates. It is very intuitive and user friendly so you won’t have any problems creating your landing page.

You can edit and customize the templates also. You could even add widgets and other tools to make it more appealing.

While it gives you three ways to print, it’s still better to publish your landing page on your own domain to keep things simple.

As mentioned previously, Instapage also enables you to utilize analytical tools to help create the best landing page for you that provides the best performance.

Although Instapage offers a lot of advantages, this will be ideal for you if they are within your price range.

Their offers are a bit on the pricey side. If you’re searching for something customized, this is the instrument for you. If you’re still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.

In general, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.

FAQ Instapage Automated 1:1 Ad-To-Page Personalization

Are the designs mobile-friendly?

The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.

Can I integrate third-party tools?

Yes. Instapage enables you to integrate with other solutions like analytics programs, webinar suppliers, and even email marketing services.

It is also possible to join your landing page to Zapie, PayPal, or a Shopify store.

What if I do not want to continue after my free trial?

Instapage enables you to cancel at any time, so you won’t be charged. Just be sure you cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of tutorials and guides on their website.

Is there any support?

Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I only cover the billed difference from the previous plan?

Yes. Because you already paid, Instapage will deduct it from the price of your new strategy.

 

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