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If you’re trying to generate more leads or sales, there are many ways to go about it. Among the most important points to consider is creating a good landing page. It is the first step in your sales funnel. If you are new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you are tight on budget, the first choice may be more acceptable for you.

Producing your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

We’ll look into Instapage’s own features, avantages and disadvantages and price in this guide.  All these insights should help you determine if Instapage is right for you.

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Before we go on, you may want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a better review of Instapage.

What is Instapage? Instapage Auto Responder

Instapage is a cloud-based program that has all you want to create and publish customized landing pages.

They can be used even if you currently have an internet presence, like your own website. Through Instapage, you’ll be able to produce landing pages focused on converting leads to sales.

The best thing about it is that it does not require you to learn how to design or code. Everything is simplified. They also have features that let you improve your landing page after gaining visitors.

Before we get into its features, here are some highlights you should check out.

Top Features

  • More than 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock photos
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will have a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are just a sneak peak of what Instapage offers.

In this section, we’ll have a look at each more closely. Instapage Auto Responder

Customizable Templates

Your design is among the hardest things to do when creating landing pages.

If you’re new to do this, you will be better off hiring especially if you don’t have any experience. Fortunately, you won’t need to spend more time and money when you’re using Instapage, having over 200 templates to choose from.

However, the 200 templates are not only composed of templates for the landing page. A number of them are used for different functions, such as thank-you templates.

You can use the filter to discover which sort of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to suit your theme.

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Instablocks

Instablocks is another feature that can help you with building the landing page. You can include the reusable blocks or assets that Instapage allows you to save to be used in the landing page.

This allows you save time creating page footers, headers, and even your call-to-action.

They also offer templates that can be customized.

Analytical Tools

Digital Marketing will not be complete without a way to define your own metrics.

Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.

Through these tools, you will be able to learn how successful your strategy is. These crucial tools can allow you to improve your landing page so that it can perform better.

Instapage will show you the different versions of the landing page that you have created. What’s more is that you can edit it whenever you’d like. You could also do the A/B tests anytime you please as well. Additionally, it will show you which of the models has the best performance.

Another good feature is Instapage allows you to incorporate Google AdWords. This will help you see advertising data while you’re working on your landing page.

Drag and Drop Page Builder

Instapage lets you start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.

While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you place your elements anywhere on the page.

Additionally, it displays markers and grids to help you move the items on the page so that you can easily line up your page elements.

Widgets

Instapage also enables you to insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You just click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your own widget.

Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.

Publishing

Instapage gives you a couple of options to publish. You can do it on your own domain, on a WordPress site through a free plugin, or you could publish it on a Drupal website.

They can also provide a demo domain so that you can test your landing pages with that. However, it is not suggested to run campaigns utilizing this. It’s better to publish it on a domain that you have personally enrolled.

There are no limits regarding the number of domains and subdomains which you can connect to your Instapage account.

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Collaboration tools

Multiple users are able to collaborate on the project. They will also be able to work on the same landing pages. All their changes will be saved, and their communication will be recorded as well.

How much does it cost?

The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently offers.

Let us take a look at their differences. Instapage Auto Responder

Optimizing Plan

The Optimizing plan costs $299 per month, but if you pay yearly, you’ll only be billed an equivalent of $199 per month. This plan’s features have all the fundamental tools you need to begin and optimize your landing page.

If you decide to pay annually, you will be asked to make an upfront payment of $2,388, which offers a 33% savings compared to if you pay monthly.

Converting Plan

The Converting program, on the other hand, doesn’t have a fixed cost. It is a customized strategy that will be different depending on what you need and what you would like to prioritize.

You’ll have to to contact Instapage about this bundle to find a quote from the sales staff.

Free Trial

If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.

Don’t be put-off if they ask you to complete your details to get the trial. They’re only doing that because you will be billed after the trial.

Don’t worry, however, if you change your mind. Instapage permits you to cancel until you pay up.

Pros and Cons

Instapage is a superb tool to create landing pages.

But before we conclude, we’ll make a quick rundown on its own highlights and drawbacks.

Advantages

  • Has a vast selection of templates and layouts
  • Customizable templates and widgets
  • Offers 3 landing page publishing choices
  • Integrates analytical tools
  • Offer collaborative features to manage projects
  • Easy to use
  • Has a live chat service channel
  • Offers a custom plan

Disadvantages

  • Price is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is less compared to other tools

These should help you consider if Instapage is right for you.

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The Final Verdict

Instapage is a great tool to make and publish landing pages.

You can start from scratch or choose from their templates. It’s very intuitive and easy to use so you won’t have any problems creating your landing page.

You can customize and edit the templates also. To make your landing page more appealing, you can even add widgets and other tools.

While it provides you three ways to print, it’s still better to publish your landing page on your domain to keep things simple.

As mentioned earlier, Instapage also lets you use analytical tools to help make the best landing page for you that gives the best performance.

Although Instapage offers a lot of benefits, this will be ideal for you if they are within your budget.

Their offers are a bit on the expensive side. If you’re searching for something customized, this is the instrument for you. If you’re still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.

Overall, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.

FAQ Instapage Auto Responder

Are the designs mobile-friendly?

The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.

Can I integrate third-party tools?

Yes. Instapage lets you integrate with other options like analytics programs, webinar suppliers, and even email marketing services.

It is also possible to connect your landing page to Zapie, PayPal, or a Shopify store.

What if I don’t wish to continue after my free trial?

Instapage enables you to cancel at any time, so you won’t be billed. Just make sure you cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of guides and tutorials on their site.

Is there any support?

Instapage offers live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I just cover the billed difference from the last plan?

Yes. Since you already paid, Instapage will deduct it from the price of your new strategy.

 

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