Creating a landing page is among the most important points to consider, especially if you’re looking to generate more leads or sales. It’s the first step in your sales funnel. If you are new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you’re tight on budget, the first option might be more suitable for you.
Making your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.
In this guide, we’ll look into its features, its advantages and disadvantages, and its price. These insights should help you decide if Instapage is right for you.
Before we continue, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a better review of Instapage.
What is Instapage? Instapage Adwords Conversions
Instapage is a cloud-based program that has everything you want to create and publish customized landing pages.
They can be used even if you already have an online presence, like your own website. Through Instapage, you’ll have the ability to make landing pages focused on converting leads to sales.
The best thing about it is that it does not require you to know how to design or code. Everything is simplified. They also have features which allow you to improve your landing page after gaining visitors.
Here are some highlights you ought to check out before we get into its features.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll take a look at its features more closely.
What are its features?
The highlighted features from the list above are only a sneak peak of what Instapage offers.
In this section, we’ll take a look at each more closely. Instapage Adwords Conversions
The layout is among the most difficult things to do when creating landing pages.
If you do not have any experience, you will be better off hiring someone who has. Fortunately, Instapage has over 200 templates to choose from, so you won’t need to invest more time and money.
However, the 200 templates aren’t only made up of templates to the landing page. Some of them are used for different functions, such as thank-you templates.
You can use the filter to discover what sort of template you’re looking for. Instapage gives you the choice to edit the templates to match your theme, which is one of the best features that Instapage can offer.
Instablocks is another feature that can assist you with building the landing page. It allows you to save reusable blocks or assets which you can include.
This allows you save time making page footers, headers, and even your call-to-action.
They also offer templates that can be customized.
Digital Marketing will not be complete without a way to define your metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you’ll be able to learn how effective your strategy is. These essential tools will help you improve your landing page so that it can perform much better.
Instapage will show you the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you would like. You could also do the A/B tests anytime you please as well. Additionally, it will show you which of the models has the best performance.
Instapage also permits you to incorporate Google Adwords, another fantastic feature of their program. This can allow you to see advertising data as you’re working on your landing page.
Drag and Drop Page Builder
Instapage lets you start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even start with a template and edit it to your liking.
While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you position your components anywhere on the page.
It also displays markers and grids to help you move the items on the page so that you can easily line up your page elements.
Instapage also enables you to add landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your own widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is less.
Instapage gives you a few options to publish. You can do it in your own domain, on a WordPress site through a free plugin, or you can publish it on a Drupal website.
They can also provide a demo domain so that you can test your landing pages with that. However, it’s not recommended to run campaigns using this. It’s far better to publish it on a domain that you have personally registered.
There are no limits regarding the number of domains and subdomains that you can connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also have the ability to work on the same landing pages. All their changes will be saved, and their communication will be recorded as well.
How much does it cost?
The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently provides.
Let’s take a look at their differences. Instapage Adwords Conversions
The Optimizing plan costs $299 a month, but if you pay yearly, you’ll only be charged an equivalent of $199 per month. This plan’s features have all the fundamental tools you need to begin and optimize your landing page.
You’ll be asked to make an upfront payment of $2,388 if you choose to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.
The Converting plan, on the other hand, does not have a fixed cost. It’s a customized plan that will vary based on what you need and what you would like to prioritize.
You will need to contact Instapage about this package to get a quote from the sales staff.
They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.
You’ll be asked to complete your details to get the trial so that you will be automatically billed after 14 days.
Don’t worry, though, if you change your mind. Instapage allows you to cancel before you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we finish, we will make a quick rundown on its own highlights and pitfalls.
- Has a vast selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you consider if Instapage is ideal for you.
The Final Verdict
Instapage is a great tool to make and publish landing pages.
You can start from scratch or choose from their templates. It’s very intuitive and easy to use so you won’t have any problems creating your landing page.
You can customize and edit the templates also. To make your landing page more appealing, you could even add widgets and other tools.
While it provides you three ways to print, it is still much better to publish your landing page on your domain to keep things simple.
As mentioned earlier, Instapage also lets you use analytical tools to help make the best landing page for you that gives the best performance.
Instapage offers many advantages, but it will still depend if their plans are within your budget.
Their offers are a bit on the pricey side. If you’re searching for something customized, this is the tool for you. If you are still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you could always try their free trial.
FAQ Instapage Adwords Conversions
Are the designs mobile-friendly?
The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile view of the landing page you are working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage enables you to integrate with other solutions like analytics programs, webinar suppliers, and even email advertising services.
It is also possible to join your landing page to Zapie, PayPal, or a Shopify shop.
What if I don’t wish to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be charged. Just be sure to cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage has a list of guides and tutorials on their site.
Is there any support?
Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I just pay for the billed difference from the previous plan?
Yes. Since you already paid, Instapage will deduct it from the purchase price of your new strategy.