If you’re trying to generate more leads or sales, there are many ways to go about it. One of the most important things to take into account is creating a good landing page. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their advantages and disadvantages, but if you are tight on budget, the first option may be more suitable for you.
Producing your own landing page nowadays is possible thanks to landing page builders such as Instapage. It’s one of the most popular tools used by marketers worldwide.
We will look into Instapage’s features, pros and cons and price in this article. All these insights should help you decide if Instapage is right for you.
Before we go on, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a better review of Instapage.
What is Instapage? Instapage Add Notification Recipients
Instapage is a cloud-based program that has all you need to create and publish customized landing pages.
They can be used even if you currently have an internet presence, such as your own website. You will have the ability to produce landing pages focused on converting leads to sales using this program.
The best thing about it is that it does not require you to know how to design or code. Everything is simplified. They also have features which let you improve your landing page after gaining traffic.
Here are a few highlights you should check out before we get into its features.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll take a look at its features more thoroughly.
What are its features?
The highlighted features from the list above are just a sneak peak of what Instapage has to offer.
In this section, we’ll take a look at each more closely. Instapage Add Notification Recipients
Your layout is one of the most difficult things to do when creating landing pages.
If you’re new to do this, you’ll be better off hiring especially if you don’t have any experience. Luckily, Instapage has over 200 templates to choose from, so you won’t have to spend more money and time.
However, the 200 templates aren’t only composed of templates to the landing page. A number of them are used for different functions, such as thank-you templates.
You can use the filter to find what sort of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to suit your theme.
Instablocks is another feature that can help you with building the landing page. It allows you to save reusable blocks or assets which you can include.
This allows you save time making page footers, headers, as well as your call-to-action.
You can also customize the available templates for their Instablocks.
Digital Marketing will not be complete without a way to define your own metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you’ll have the ability to learn how effective your strategy is. These essential tools will help you improve your landing page so it can perform better.
With the A/B evaluations, you can edit it whenever you’d like, and Instapage will show you the different versions you’ve created. It will also show you which of the versions has the best performance.
Instapage also allows you to integrate Google Adwords, another fantastic feature of their program. Having this feature will allow you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
If you have some design skills, Instapage lets you start on a blank canvas. You can even start with a template and edit it to your liking.
With Instapage, you can place your components anywhere on the page, something that even advanced WordPress page builders don’t have.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids to help you move the items on the page so you can easily line them up.
Instapage also lets you add landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.
If you compare Instapage’s widget templates, the selection is significantly less compared to other WordPress page builders.
You have a couple of options to publish with Instapage. You can do it on your own domain, on a WordPress site through a free plugin, or you can publish it on a Drupal website.
They even let you test your landing pages using a demo domain which they’ve provided. However, it is not suggested to run campaigns using this. It’s far better to publish it on a domain that you have personally registered.
There are no limits regarding the amount of domains and subdomains that connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also be able to work on the same landing pages. All of their changes will be saved, and their communication will be recorded also.
How much does it cost?
Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let us take a look at their differences. Instapage Add Notification Recipients
The Optimizing plan costs $299 per month, but if you pay yearly, you will only be billed an equivalent of $199 a month. This plan’s features have all the fundamental tools you need to begin and optimize your landing page.
If you choose to pay annually, you’ll be asked to make an upfront payment of $2,388, which offers a 33% savings in comparison to when you pay monthly.
The Converting program, on the other hand, does not have a fixed price. It is a customized plan that will be different based on what you need and what you would like to prioritize.
You will need to contact Instapage about this bundle to get a quote from the sales team.
If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.
Don’t be put-off if they ask you to complete your details to acces the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, though, if you change your mind. Instapage permits you to cancel until you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we finish, we’ll make a rundown on its own highlights and pitfalls.
- Has a vast selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you think about if Instapage is ideal for you.
The Final Verdict
Instapage is a great tool to create and publish landing pages.
You can start from scratch or choose from their templates. You won’t have any problems creating your landing page since it is very intuitive and user friendly.
You can edit and customize the templates as well. You can also add widgets and other tools to make it even more appealing.
While it provides you three ways to print, it is still better to publish your landing page on your own domain to keep things easy.
As mentioned earlier, Instapage also lets you utilize analytical tools to help create the best landing page for you that gives the best performance.
Instapage offers many advantages, but it will still depend if their plans are within your budget.
Their offers are a bit on the pricey side. If you’re looking for something customized, this is the tool for you. If you are still unsure, they offer a 14-day free trial to help you decide.
In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.
FAQ Instapage Add Notification Recipients
Are the designs mobile-friendly?
The landing pages generated are all mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage enables you to integrate with other options like analytics programs, webinar suppliers, and even email marketing services.
Your landing page can also be connected to Zapie, Paypal or a Shopify shop.
What if I don’t want to continue after my free trial?
Instapage enables you to cancel at any time, so you won’t be charged. Just make sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage has a list of tutorials and guides on their website.
Is there any support?
Instapage provides live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only cover the billed difference from the last plan?
Yes. Since you already paid, Instapage will deduct it from the price of your new strategy.