Creating a landing page is among the most important things to consider, particularly if you’re trying to generate more leads or sales. It is the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you’re tight on budget, the first option may be more suitable for you.
Making your own landing page these days is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.
We will look into Instapage’s features, avantages and disadvantages and cost in this guide. These insights should help you determine if Instapage is ideal for you.
Before we continue, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to read the rest of the article to get a better review of Instapage.
What is Instapage? Instapage Account Cost
Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.
They can be used even if you currently have an internet presence, such as your own website. You’ll be able to produce landing pages focused on converting leads to sales using this program.
The best thing about it is that it doesn’t require that you know how to code or design. Everything is simplified. They also have features that allow you to improve your landing page after gaining traffic.
Here are some highlights you should check out before we get into its features.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock photos
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll take a look at its features more thoroughly.
What are its features?
The highlighted features from the list above are just a preview of what Instapage has to offer.
In this section, we will take a look at each more closely. Instapage Account Cost
The design is among the most difficult things to do when creating landing pages.
If you’re new to do this, you will be better off hiring especially if you don’t have any experience. Fortunately, you won’t have to invest more time and money when you’re using Instapage, having over 200 templates to choose from.
However, the 200 templates are not only composed of templates for the landing page. A number of them are used for other functions, such as thank-you templates.
You can use the filter to find which sort of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to match your theme.
Another feature that can assist you with building the landing page is Instablocks. It lets you save reusable blocks or assets that you can include.
This helps you save time creating page footers, headers, as well as your call-to-action.
You can also customize the available templates for their Instablocks.
Digital Marketing will not be complete without a way to define your metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
You will have the ability to learn how successful your strategy is through these analytical tools. Your landing page will be able to perform better since these crucial tools are used to improve your landing page.
Instapage will demonstrate the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you’d like. You could also do the A/B evaluations anytime you please as well. It will also show you which of the versions has the best performance.
Another fantastic feature is Instapage allows you to incorporate Google AdWords. This will help you see advertising data while you’re working on your landing page.
Drag and Drop Page Builder
Instapage allows you to start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.
With Instapage, you can place your elements anywhere on the page, something that even advanced WordPress page builders don’t have.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids that will help you move the items on the page so that you can easily line them up.
Instapage also lets you insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You simply click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is less.
Instapage gives you a couple of options to publish. You can do it in your own domain, on a WordPress website through a free plugin, or you could publish it on a Drupal website.
They can also provide a demo domain so that you can test your landing pages using that. However, it’s not suggested to run campaigns utilizing this. It’s better to publish it on a domain that you have personally enrolled.
There are no limits regarding the amount of domains and subdomains that you can connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also have the ability to work on exactly the same landing pages. All of their changes will be saved, and their communication will be recorded as well.
How much does it cost?
Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let us take a look at their differences. Instapage Account Cost
The Optimizing plan costs $299 a month, but if you pay annually, you will only be charged an equivalent of $199 a month. This plan’s features have all the basic tools you want to start and optimize your landing page.
You’ll be asked to make an upfront payment of $2,388 if you decide to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.
The Converting program, on the other hand, does not have a fixed cost. It’s a customized plan that will vary depending on what you need and what you want to prioritize.
You’ll have to to contact Instapage about this bundle to get a quote from the sales staff.
They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.
Don’t be put-off if they ask you to complete your details to get the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, however, if you change your mind. Instapage allows you to cancel until you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we finish, we will make a quick rundown on its own highlights and pitfalls.
- Has a vast selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you consider if Instapage is ideal for you.
The Final Verdict
Instapage is a great tool to make and publish landing pages.
You can start from scratch or choose from their templates. It is very intuitive and easy to use so you won’t have any problems creating your landing page.
You can edit and customize the templates as well. You could also add widgets and other tools to make it even more appealing.
While it provides you three ways to publish, it is still much better to publish your landing page on your own domain to keep things easy.
As mentioned earlier, Instapage also lets you utilize analytical tools to help create the best landing page for you that provides the best performance.
Although Instapage offers a lot of advantages, this will be ideal for you if they are within your budget.
Their offers are a bit on the expensive side. If you’re looking for something customized, this is the instrument for you. If you are still unsure, they give a 14-day free trial to help you decide.
Overall, Instapage is a recommended product to create landing pages. If you’re not convinced, you could always try their free trial.
FAQ Instapage Account Cost
Are the designs mobile-friendly?
The landing pages generated are all mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage enables you to integrate with other solutions like analytics programs, webinar suppliers, and even email advertising services.
Your landing page can also be connected to Zapie, Paypal or a Shopify shop.
What if I don’t want to continue after my free trial?
Instapage enables you to cancel at any time, so you won’t be charged. Just make sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of tutorials and guides on their website.
Is there any support?
Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only cover the charged difference from the last plan?
Yes. Because you already paid, Instapage will deduct it from the purchase price of your new plan.