Creating a landing page is among the most important points to consider, particularly if you’re looking to generate more leads or sales. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their advantages and disadvantages, but if you are tight on budget, the first option might be more acceptable for you.
Producing your own landing page these days is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
We will look into Instapage’s features, avantages and disadvantages and cost in this article. These insights should help you decide if Instapage is ideal for you.
Before we go on, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a more comprehensive review of Instapage.
What is Instapage? Instapage 404 Error
Instapage is a cloud-based program that has all you want to create and publish customized landing pages.
They can be used even if you currently have an internet presence, like your own website. You will be able to make landing pages focused on converting leads to sales using this program.
The best thing about it is that it does not require that you know how to code or design. Everything is simplified. They also have features which allow you to improve your landing page after gaining visitors.
Before we get into its features, here are some highlights you ought to check out.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will have a look at its features more closely.
What are its features?
The highlighted features from the list above are just a preview of what Instapage offers.
In this section, we will take a look at each more closely. Instapage 404 Error
Among the most difficult things to do when creating landing pages is the design.
If you don’t have some experience, you will be better off hiring someone who has. Fortunately, Instapage has more than 200 templates to choose from, so you won’t need to spend more time and money.
However, the 200 templates aren’t only made up of templates to the landing page. Some of them are used for different purposes, such as thank-you templates.
You can use the filter to discover which type of template you’re looking for. Instapage gives you the choice to edit the templates to match your theme, which is one of the best features that Instapage can offer.
Instablocks is another feature that can help you with building the landing page. It allows you to save reusable blocks or assets which you can include.
This allows you save time making page footers, headers, and even your call-to-action.
They also offer templates which can be customized.
Digital Marketing cannot be complete without a way to define your own metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you will be able to learn how successful your strategy is. These crucial tools can help you improve your landing page so that it can perform better.
Instapage will show you the different versions of the landing page that you have created. What’s more is that you can edit it whenever you’d like. You could also do the A/B tests anytime you please as well. It will also show you which of the models has the best performance.
Another good feature is Instapage permits you to incorporate Google AdWords. Having this feature can allow you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
Instapage allows you to start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.
While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you place your elements anywhere on the page.
It also displays markers and grids that will assist you move the items on the page so that you can easily line up your page elements.
Instapage also enables you to insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your own widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.
Instapage gives you a few options to publish. You can do it on your own domain, on a WordPress website through a free plugin, or you can publish it on a Drupal site.
They can also provide a demo domain so that you can test your landing pages using that. However, it’s not recommended to run campaigns utilizing this. It’s better to publish it on a domain that you have personally registered.
There are no limits about the amount of domains and subdomains that connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also have the ability to work on exactly the same landing pages. All their changes will be saved, and their communication will be recorded as well.
How much does it cost?
The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently provides.
Let us take a look at their differences. Instapage 404 Error
The Optimizing plan costs $299 per month, but if you pay yearly, you will only be charged an equivalent of $199 per month. This plan’s features have all the basic tools you need to begin and optimize your landing page.
If you choose to pay annually, you’ll be asked to make an upfront payment of $2,388, which offers a 33% savings compared to if you pay monthly.
The Converting plan, on the other hand, does not have a fixed cost. It is a customized strategy that will vary depending on what you need and what you would like to prioritize.
You will need to contact Instapage about this bundle to find a quote from the sales team.
If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.
Don’t be put-off if they ask you to complete your details to get the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, though, if you change your mind. Instapage permits you to cancel before you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we conclude, we’ll make a rundown on its highlights and pitfalls.
- Has a huge selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing choices
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you think about if Instapage is ideal for you.
The Final Verdict
Instapage is a great tool to create and publish landing pages.
You can begin from scratch or choose from their templates. It is very intuitive and user friendly so you won’t have any problems creating your landing page.
You can edit and customize the templates also. To make your landing page more appealing, you can even add widgets and other tools.
While it gives you three ways to publish, it’s still much better to publish your landing page on your own domain to keep things easy.
As mentioned previously, Instapage also enables you to utilize analytical tools to help create the best landing page for you that gives the best performance.
Although Instapage offers a lot of benefits, this will be ideal for you if they are within your price range.
Their offers are a bit on the pricey side. If you’re looking for something customized, this is the instrument for you. If you’re still unsure, they give a 14-day free trial that will help you decide.
Overall, Instapage is a recommended product to create landing pages. If you’re not convinced, you could always try their free trial.
FAQ Instapage 404 Error
Are the designs mobile-friendly?
The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage enables you to integrate with other solutions like analytics tools, webinar suppliers, and even email advertising services.
It is also possible to join your landing page to Zapie, PayPal, or a Shopify store.
What if I don’t want to continue after my free trial?
Instapage enables you to cancel at any time, so you won’t be billed. Just be sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of guides and tutorials on their site.
Is there any support?
Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I just pay for the charged difference from the previous plan?
Yes. Because you already paid, Instapage will deduct it from the purchase price of your new plan.