Installing Facebook Pixel Code On Instapage

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If you’re trying to generate more leads or sales, there are many ways to go about it. Among the most important points to take into account is creating a good landing page. It’s the first step in your sales funnel. If you are new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you’re tight on budget, the first choice might be more acceptable for you.

Producing your own landing page nowadays is possible thanks to landing page builders such as Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

We will look into Instapage’s features, pros and cons and price in this article.  All these insights should help you determine if Instapage is right for you.

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Before we continue, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a more comprehensive review of Instapage.

What is Instapage? Installing Facebook Pixel Code On Instapage

Instapage is a cloud-based program that has all you want to create and publish customized landing pages.

They can be used even if you currently have an internet presence, like your own website. You will have the ability to make landing pages focused on converting leads to sales using this program.

The best thing about it is that it doesn’t require you to learn how to code or design. Everything is simplified. They also have features that let you improve your landing page after gaining visitors.

Here are some highlights you should check out before we get into its features.

Top Features

  • More than 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock images
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will take a look at its features more closely.

What are its features?

The highlighted features from the list above are just a sneak peak of what Instapage has to offer.

In this section, we will take a look at each more closely. Installing Facebook Pixel Code On Instapage

Customizable Templates

Among the most difficult things to do when creating landing pages is your layout.

If you do not have any experience, you will be better off hiring someone who has. Luckily, you won’t need to invest more time and money when you’re using Instapage, having more than 200 templates to choose from.

However, the 200 templates aren’t only composed of templates to the landing page. A number of them are used for different functions, such as thank-you templates.

You can use the filter to discover what type of template you’re looking for. Instapage gives you the choice to edit the templates to suit your theme, which is one of the best features that Instapage can offer.

Installing Facebook Pixel Code On Instapage

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Instablocks

Another feature that can help you with building the landing page is Instablocks. It lets you save reusable blocks or assets which you can include.

This helps you save time making page footers, headers, and even your call-to-action.

They also offer templates which can be customized.

Analytical Tools

Digital Marketing will not be complete without a way to define your own metrics.

Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.

You will be able to learn how successful your strategy is through these analytical tools. These essential tools will help you improve your landing page so it can perform better.

Instapage will show you the different versions of the landing page that you have created. What’s more is that you can edit it whenever you would like. You could also do the A/B tests anytime you please as well. Additionally, it will show you which of the versions has the best performance.

Instapage also permits you to integrate Google Adwords, another good feature of their program. This can help you see advertising data as you’re working on your landing page.

Drag and Drop Page Builder

For those who have some design skills, Instapage lets you start on a blank canvas. You can even start with a template and edit it to your liking.

With Instapage, you can position your components anywhere on the page, something that even advanced WordPress page builders do not have.

Additionally, it displays markers and grids that will assist you move the items on the page so you can easily line up your page elements.

Widgets

Instapage also lets you add landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.

Compared to other WordPress page builders, Instapage’s selection for widget templates is less.

Publishing

Instapage gives you a few options to publish. You can do it in your own domain, on a WordPress site through a free plugin, or you could print it on a Drupal site.

They even let you test your landing pages with a demo domain that they’ve provided. However, it is not suggested to run campaigns using this. It’s better to publish it on a domain that you have personally enrolled.

There are no limits regarding the amount of domains and subdomains which you can connect to your Instapage account.

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Collaboration tools

Multiple users are able to collaborate on the project. They will also be able to work on the same landing pages. All their changes will be saved, and their communication will be recorded also.

How much does it cost?

Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.

Let’s take a look at their differences. Installing Facebook Pixel Code On Instapage

Optimizing Plan

The Optimizing plan costs $299 per month, but if you pay yearly, you will only be charged an equivalent of $199 per month. This plan’s features have all the fundamental tools you need to begin and optimize your landing page.

You will be asked to make an upfront payment of $2,388 if you decide to pay annually. This provides a 33% savings a huge discount compared to a monthly payment.

Converting Plan

The Converting plan, on the other hand, does not have a fixed cost. It’s a customized strategy that will be different depending on what you need and what you would like to prioritize.

You will need to contact Instapage about this package to find a quote from the sales team.

Free Trial

They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.

Don’t be put-off if they ask you to fill out your details to get the trial. They’re only doing that because you will be billed after the trial.

Don’t worry, however, if you change your mind. Instapage allows you to cancel until you pay up.

Pros and Cons

Instapage is a superb tool to create landing pages.

But before we finish, we will make a rundown on its highlights and pitfalls.

Pros

  • Has a huge selection of templates and layouts
  • Customizable templates and widgets
  • Offers 3 landing page publishing options
  • Integrates analytical tools
  • Offer collaborative features to handle projects
  • Easy to use
  • Has a live chat service channel
  • Offers a custom plan

Disadvantages

  • Cost is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is significantly less compared to other tools

These should help you consider if Instapage is right for you.

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The Final Verdict

Instapage is a great tool to create and publish landing pages.

You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page since it’s very intuitive and easy to use.

You can customize and edit the templates as well. To make your landing page more appealing, you can also add widgets and other tools.

While it gives you three ways to publish, it is still much better to publish your landing page on your own domain to keep things simple.

As mentioned previously, Instapage also lets you utilize analytical tools to help make the best landing page for you that provides the best performance.

Although Instapage offers a lot of advantages, this will be ideal for you if they are within your price range.

Their offers are a bit on the expensive side. If you’re looking for something customized, this is the instrument for you. If you’re still unsure, they offer a 14-day free trial to help you decide.

In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you could always try their free trial.

FAQ Installing Facebook Pixel Code On Instapage

Are the designs mobile-friendly?

The landing pages created are all mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.

Can I integrate third-party tools?

Yes. Instapage enables you to integrate with other options like analytics tools, webinar suppliers, and even email advertising services.

It is also possible to connect your landing page to Zapie, PayPal, or a Shopify shop.

What if I don’t wish to continue after my free trial?

Instapage enables you to cancel at any time, so you won’t be billed. Just make sure you cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of tutorials and guides on their site.

Is there any support?

Instapage offers live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I just pay for the billed difference from the last plan?

Yes. Since you already paid, Instapage will deduct it from the price of your new strategy.

 

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