How To Set Up Google Analytics In Instapage

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Creating a landing page is among the most important points to take into account, particularly if you’re trying to generate more leads or sales. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their advantages and disadvantages, but if you are tight on budget, the first choice may be more suitable for you.

Producing your own landing page these days is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

We’ll look into Instapage’s own features, avantages and disadvantages and price in this article.  These insights should help you determine if Instapage is ideal for you.

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Before we continue, you may want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a better review of Instapage.

What is Instapage? How To Set Up Google Analytics In Instapage

Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.

They can be used even if you already have an online presence, like your own site. You’ll have the ability to produce landing pages focused on converting leads to sales using this program.

The best thing about it is that it does not require you to know how to design or code. Everything is simplified. They also have features which allow you to improve your landing page after gaining traffic.

Before we talk about its features, here are a few highlights you ought to check out.

Top Features

  • Over 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock photos
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we’ll take a look at its features more closely.

What are its features?

The highlighted features from the list above are just a preview of what Instapage offers.

In this section, we will have a look at each more closely. How To Set Up Google Analytics In Instapage

Customizable Templates

Among the most difficult things to do when creating landing pages is the design.

If you’re new to do this, you’ll be better off hiring especially if you do not have any experience. Luckily, Instapage has more than 200 templates to choose from, so you won’t have to spend more money and time.

However, the 200 templates aren’t only made up of templates to the landing page. A number of them are used for other purposes, such as thank-you templates.

You can use the filter to find what type of template you’re looking for. Instapage gives you the choice to edit the templates to suit your theme, which is one of the best features that Instapage can offer.

How To Set Up Google Analytics In Instapage

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Instablocks

Another feature that can assist you with building the landing page is Instablocks. It allows you to save reusable blocks or assets which you can include.

This allows you save time creating page footers, headers, and even your call-to-action.

They also offer templates that can be customized.

Analytical Tools

Digital Marketing cannot be complete without a way to define your own metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

You’ll have the ability to learn how successful your strategy is through these analytical tools. These crucial tools will help you improve your landing page so it can perform better.

Instapage will demonstrate the different versions of the landing page that you have created. What’s more is that you can edit it whenever you would like. You could also do the A/B tests anytime you please as well. Additionally, it will show you which of the versions has the best performance.

Instapage also permits you to incorporate Google Adwords, another fantastic feature of their program. This can allow you to see advertising data as you’re working on your landing page.

Drag and Drop Page Builder

Instapage allows you to start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.

With Instapage, you can position your components anywhere on the page, something which even advanced WordPress page builders don’t have.

Additionally, it displays markers and grids to assist you move the items on the page so you can easily line up your page elements.

Widgets

Instapage also enables you to insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You simply click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.

Compared to other WordPress page builders, Instapage’s selection for widget templates is less.

Publishing

Instapage gives you a couple of options to publish. You can do it on your own domain, on a WordPress website through a free plugin, or you can publish it on a Drupal site.

They can also provide a demo domain so that you can test your landing pages using that. However, it’s not suggested to run campaigns using this. It’s far better to publish it on a domain that you have personally enrolled.

There are no limits regarding the number of domains and subdomains which connect to your Instapage account.

taking-notes

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Collaboration tools

Multiple users have the ability to collaborate on the project. They will also have the ability to work on the same landing pages. All their changes will be saved, and their communication will be recorded also.

How much does it cost?

The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently provides.

Let us take a look at their differences. How To Set Up Google Analytics In Instapage

Optimizing Plan

The Optimizing plan costs $299 per month, but if you pay yearly, you will only be charged an equivalent of $199 per month. This plan’s features have all the basic tools you want to begin and optimize your landing page.

If you decide to pay annually, you will be asked to make an upfront payment of $2,388, which provides a 33% savings compared to if you pay monthly.

Converting Plan

The Converting plan, on the other hand, doesn’t have a fixed cost. It’s a customized strategy that will be different based on what you need and what you want to prioritize.

You will need to contact Instapage about this bundle to get a quote from the sales staff.

Free Trial

They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.

You will be asked to complete your details to get the trial so that you will be automatically billed after 14 days.

Don’t worry, however, if you change your mind. Instapage allows you to cancel before you pay up.

Pros and Cons

Instapage is a superb tool to create landing pages.

But before we conclude, we will make a rundown on its highlights and pitfalls.

Pros

  • Has a huge selection of templates and designs
  • Customizable templates and widgets
  • Offers 3 landing page publishing choices
  • Integrates analytical tools
  • Offer collaborative features to manage projects
  • Easy to use
  • Has a live chat support channel
  • Offers a custom plan

Disadvantages

  • Cost is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is less compared to other tools

These should help you consider if Instapage is right for you.

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The Final Verdict

Instapage is a great tool to make and publish landing pages.

You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page since it is very intuitive and user friendly.

You can edit and customize the templates also. To make your landing page more appealing, you can even add widgets and other tools.

While it gives you three ways to publish, it is still much better to publish your landing page on your own domain to keep things easy.

As stated earlier, Instapage also enables you to utilize analytical tools to help create the best landing page for you that provides the best performance.

Instapage offers many benefits, but it will still depend if their plans are within your price range.

Their offers are a little on the pricey side. If you’re looking for something customized, this is the tool for you. If you are still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.

Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you could always try their free trial.

FAQ How To Set Up Google Analytics In Instapage

Are the designs mobile-friendly?

The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.

Can I integrate third-party tools?

Yes. Instapage enables you to integrate with other solutions like analytics tools, webinar suppliers, and even email marketing services.

Your landing page can also be connected to Zapie, Paypal or a Shopify shop.

What if I don’t want to continue after my free trial?

Instapage lets you cancel at any time, so you won’t be billed. Just make sure to cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of guides and tutorials on their site.

Is there any support?

Instapage offers live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I only pay for the billed difference from the previous plan?

Yes. Since you already paid, Instapage will deduct it from the price of your new strategy.

 

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