Creating a landing page is among the most important points to consider, particularly if you’re trying to generate more leads or sales. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their advantages and disadvantages, but if you are tight on budget, the first choice might be more acceptable for you.
Making your own landing page nowadays is possible thanks to landing page builders such as Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
In this guide, we will look into its features, its pros and cons, and its cost. All these insights should help you determine if Instapage is ideal for you.
Before we go on, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to read the rest of the article to get a better review of Instapage.
What is Instapage? How To Put Fonts In Instapage
Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.
They can be used even if you already have an online presence, like your own website. Through Instapage, you’ll be able to make landing pages focused on converting leads to sales.
The best thing about it is that it doesn’t require that you learn how to design or code. Everything is simplified. They also have features which allow you to improve your landing page after gaining traffic.
Here are a few highlights you ought to check out before we get into its features.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will have a look at its features more closely.
What are its features?
The highlighted features from the list above are just a sneak peak of what Instapage offers.
In this section, we’ll take a look at each more closely. How To Put Fonts In Instapage
Your layout is one of the hardest things to do when creating landing pages.
If you’re new to do this, you will be better off hiring especially if you do not have any experience. Luckily, you won’t have to invest more money and time when you’re using Instapage, having over 200 templates to choose from.
However, the 200 templates are not only made up of templates to the landing page. Some of them are used for different purposes, such as thank-you templates.
You can use the filter to find what type of template you’re looking for. Instapage gives you the option to edit the templates to match your theme, which is one of the best features that Instapage can offer.
Instablocks is another feature that can help you with building the landing page. You can include the reusable blocks or assets that Instapage allows you to save to be used in the landing page.
This allows you save time making page footers, headers, as well as your call-to-action.
They also offer templates which can be customized.
Digital Marketing will not be complete without a way to define your own metrics.
Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you’ll have the ability to know how successful your strategy is. Your landing page will be able to perform better since these essential tools are used to improve your landing page.
With the A/B tests, you can edit it whenever you’d like, and Instapage will demonstrate the different versions you’ve created. Additionally, it will show you which of the versions has the best performance.
Instapage also permits you to incorporate Google Adwords, another good feature of their program. This can allow you to see advertising data while you’re working on your landing page.
Drag and Drop Page Builder
For those who have some design skills, Instapage allows you to start on a blank canvas. You can even begin with a template and edit it to your liking.
With Instapage, you can position your elements anywhere on the page, something that even advanced WordPress page builders do not have.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids to help you move the items on the page so that you can easily line them up.
Instapage also lets you add landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your own widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is less.
You have a couple of options to publish with Instapage. You can do it on your own domain, on a WordPress site through a free plugin, or you can print it on a Drupal website.
They can also provide a demo domain so that you can test your landing pages with that. However, it is not suggested to run campaigns using this. It’s better to publish it on a domain that you have personally enrolled.
There are no limits about the amount of domains and subdomains which connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also have the ability to work on the same landing pages. All of their changes will be saved, and their communication will be recorded also.
How much does it cost?
Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let us take a look at their differences. How To Put Fonts In Instapage
The Optimizing plan costs $299 a month, but if you pay yearly, you’ll only be billed an equivalent of $199 per month. This plan’s features have all the fundamental tools you need to begin and optimize your landing page.
You’ll be asked to make an upfront payment of $2,388 if you decide to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.
The Converting plan, on the other hand, does not have a fixed price. It is a customized strategy that will be different depending on what you need and what you would like to prioritize.
You will have to to contact Instapage about this package to find a quote from the sales staff.
If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.
Don’t be put-off if they ask you to fill out your details to acces the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, though, if you change your mind. Instapage allows you to cancel until you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we finish, we’ll make a quick rundown on its highlights and drawbacks.
- Has a huge selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you think about if Instapage is right for you.
The Final Verdict
Instapage is a great tool to create and publish landing pages.
You can begin from scratch or choose from their templates. It’s very intuitive and user friendly so you won’t have any problems creating your landing page.
You can customize and edit the templates as well. You could even add widgets and other tools to make it more appealing.
While it gives you three ways to publish, it’s still much better to publish your landing page on your domain to keep things simple.
As mentioned previously, Instapage also lets you utilize analytical tools to help make the best landing page for you that gives the best performance.
Instapage offers many benefits, but it will still depend if their plans are within your price range.
Their offers are a little on the expensive side. If you’re looking for something customized, this is the instrument for you. If you are still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you could always try their free trial.
FAQ How To Put Fonts In Instapage
Are the designs mobile-friendly?
The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage lets you integrate with other solutions like analytics tools, webinar providers, and even email advertising services.
Your landing page can also be connected to Zapie, Paypal or a Shopify store.
What if I do not wish to continue after my free trial?
Instapage enables you to cancel at any time, so you won’t be billed. Just be sure to cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of tutorials and guides on their site.
Is there any support?
Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I just pay for the charged difference from the previous plan?
Yes. Because you already paid, Instapage will deduct it from the price of your new plan.