Creating a landing page is one of the most important points to take into account, especially if you’re trying to generate more leads or sales. It is the first step in your sales funnel. If you are new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you’re tight on budget, the first option may be more acceptable for you.
Making your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
We’ll look into Instapage’s own features, avantages and disadvantages and price in this guide. These insights should help you determine if Instapage is right for you.
Before we continue, you might want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a better review of Instapage.
What is Instapage? How To Make Website Mobile Instapage
Instapage is a cloud-based program that has all you need to create and publish customized landing pages.
They can be used even if you already have an internet presence, such as your own website. You will have the ability to produce landing pages focused on converting leads to sales using this program.
The best thing about it is that it doesn’t require that you learn how to design or code. Everything is simplified. They also have features that let you improve your landing page after gaining visitors.
Here are a few highlights you should check out before we get into its features.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will have a look at its features more thoroughly.
What are its features?
The highlighted features from the list above are only a sneak peak of what Instapage has to offer.
In this section, we’ll take a look at each more closely. How To Make Website Mobile Instapage
Among the most difficult things to do when creating landing pages is the design.
If you do not have any experience, you will be better off hiring someone who has. Luckily, you won’t have to spend more money and time when you’re using Instapage, having more than 200 templates to choose from.
However, the 200 templates aren’t only composed of templates to the landing page. Some of them are used for different functions, such as thank-you templates.
You can use the filter to discover what type of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to suit your theme.
Instablocks is another feature that can help you with building the landing page. You can include the reusable blocks or assets that Instapage lets you to save to be used in the landing page.
This allows you save time making page footers, headers, as well as your call-to-action.
They also offer templates which can be customized.
Digital Marketing cannot be complete without a way to define your metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
You’ll have the ability to know how effective your strategy is through these analytical tools. Your landing page will be able to perform much better since these crucial tools are used to improve your landing page.
Instapage will show you the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you would like. You could also do the A/B tests anytime you please as well. Additionally, it will show you which of the versions has the best performance.
Another good feature is Instapage permits you to integrate Google AdWords. Having this feature can allow you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
For those who have some design skills, Instapage allows you to start on a blank canvas. You can even start with a template and edit it to your liking.
With Instapage, you can place your components anywhere on the page, something that even advanced WordPress page builders don’t have.
It also displays markers and grids to help you move the items on the page so you can easily line up your page elements.
Instapage also enables you to insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is less.
You have a couple of options to publish with Instapage. You can do it on your own domain, on a WordPress website through a free plugin, or you can print it on a Drupal website.
They can also provide a demo domain so that you can test your landing pages using that. However, it’s not recommended to run campaigns utilizing this. It’s far better to publish it on a domain that you have personally registered.
There are no limits regarding the number of domains and subdomains which you can connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also be able to work on exactly the same landing pages. All of their changes will be saved, and their communication will be recorded as well.
How much does it cost?
The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently provides.
Let’s take a look at their differences. How To Make Website Mobile Instapage
The Optimizing plan costs $299 a month, but if you pay annually, you’ll only be billed an equivalent of $199 a month. This plan’s features have all the fundamental tools you need to begin and optimize your landing page.
If you decide to pay annually, you’ll be asked to make an upfront payment of $2,388, which offers a 33% savings in comparison to if you pay monthly.
The Converting program, on the other hand, does not have a fixed price. It is a customized strategy that will be different depending on what you need and what you would like to prioritize.
You’ll have to to contact Instapage about this bundle to find a quote from the sales staff.
If the features alone are not enough to convince you to try Instapage, they also offer a 14-day trial.
Don’t be put-off if they ask you to fill out your details to get the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, though, if you change your mind. Instapage allows you to cancel before you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we finish, we’ll make a quick rundown on its highlights and drawbacks.
- Has a vast selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing choices
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you consider if Instapage is right for you.
The Final Verdict
Instapage is a superb tool to create and publish landing pages.
You can begin from scratch or choose from their templates. It’s very intuitive and user friendly so you won’t have any problems creating your landing page.
You can edit and customize the templates also. You can even add widgets and other tools to make it even more appealing.
While it provides you three ways to print, it is still much better to publish your landing page on your domain to keep things simple.
As stated earlier, Instapage also lets you use analytical tools to help create the best landing page for you that provides the best performance.
Instapage offers many benefits, but it will still depend if their plans are within your price range.
Their offers are a little on the expensive side. If you’re searching for something customized, this is the tool for you. If you’re still unsure, they offer a 14-day free trial to help you decide.
In general, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.
FAQ How To Make Website Mobile Instapage
Are the designs mobile-friendly?
The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage enables you to integrate with other options like analytics programs, webinar providers, and even email marketing services.
You can also connect your landing page to Zapie, PayPal, or a Shopify shop.
What if I do not wish to continue after my free trial?
Instapage enables you to cancel at any time, so you won’t be charged. Just be sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of guides and tutorials on their website.
Is there any support?
Instapage offers live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I just pay for the charged difference from the last plan?
Yes. Since you already paid, Instapage will deduct it from the price of your new strategy.