If you’re trying to generate more leads or sales, there are many ways to go about it. One of the most important points to take into account is creating a good landing page. It is the first step in your sales funnel. If you are new to this, you can either do it yourself or hire an expert. Both have their advantages and disadvantages, but if you are tight on budget, the first choice might be more acceptable for you.
Producing your own landing page these days is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
In this guide, we will look into its features, its pros and cons, and its price. These insights should help you determine if Instapage is right for you.
Before we go on, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to read the rest of the article to get a better review of Instapage.
What is Instapage? How To Import New Instapage Into Wis
Instapage is a cloud-based program that has all you need to create and publish customized landing pages.
They can be used even if you currently have an online presence, such as your own site. You will have the ability to make landing pages focused on converting leads to sales using this program.
The best thing about it is that it doesn’t require that you know how to code or design. Everything is simplified. They also have features that let you improve your landing page after gaining visitors.
Before we get into its features, here are a few highlights you ought to check out.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will have a look at its features more closely.
What are its features?
The highlighted features from the list above are just a sneak peak of what Instapage has to offer.
In this section, we’ll take a look at each more closely. How To Import New Instapage Into Wis
Among the most difficult things to do when creating landing pages is your layout.
If you don’t have some experience, you’ll be better off hiring someone who has. Fortunately, you won’t need to invest more money and time when you’re using Instapage, having over 200 templates to choose from.
However, the 200 templates are not only made up of templates to the landing page. Some of them are used for different functions, such as thank-you templates.
You can use the filter to find what sort of template you’re looking for. Instapage gives you the choice to edit the templates to suit your theme, which is one of the best features that Instapage can offer.
Instablocks is another feature that can help you with building the landing page. It allows you to save reusable blocks or assets which you can include.
This helps you save time making page footers, headers, as well as your call-to-action.
You can also customize the available templates for their Instablocks.
Digital Marketing will not be complete without a way to define your metrics.
Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.
You’ll be able to know how successful your strategy is through these analytical tools. Your landing page will be able to perform much better since these crucial tools are used to improve your landing page.
With the A/B tests, you can edit it whenever you’d like, and Instapage will demonstrate the different versions you’ve created. It will also show you which of the models has the best performance.
Instapage also permits you to integrate Google Adwords, another fantastic feature of their program. This can allow you to see advertising data while you’re working on your landing page.
Drag and Drop Page Builder
Instapage allows you to start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even start with a template and edit it to your liking.
While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you position your elements anywhere on the page.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids to assist you move the items on the page so you can easily line them up.
Instapage also lets you insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is less.
Instapage gives you a few options to publish. You can do it on your own domain, on a WordPress site through a free plugin, or you can print it on a Drupal website.
They can also provide a demo domain so that you can test your landing pages with that. However, it’s not suggested to run campaigns using this. It’s better to publish it on a domain that you’ve personally enrolled.
There are no limits regarding the amount of domains and subdomains which you can connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also be able to work on exactly the same landing pages. All their changes will be saved, and their communication will be recorded also.
How much does it cost?
The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently provides.
Let’s take a look at their differences. How To Import New Instapage Into Wis
The Optimizing plan costs $299 per month, but if you pay yearly, you will only be billed an equivalent of $199 per month. This plan’s features have all the fundamental tools you want to begin and optimize your landing page.
If you choose to pay annually, you will be asked to make an upfront payment of $2,388, which provides a 33% savings in comparison to when you pay monthly.
The Converting program, on the other hand, does not have a fixed price. It’s a customized strategy that will vary depending on what you need and what you would like to prioritize.
You’ll need to contact Instapage about this bundle to get a quote from the sales staff.
If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.
You will be asked to complete your details to access the trial so that you will be automatically billed after 14 days.
Don’t worry, however, if you change your mind. Instapage permits you to cancel before you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we conclude, we will make a quick rundown on its highlights and pitfalls.
- Has a huge selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing choices
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you consider if Instapage is ideal for you.
The Final Verdict
Instapage is a superb tool to create and publish landing pages.
You can begin from scratch or choose from their templates. It’s very intuitive and user friendly so you won’t have any problems creating your landing page.
You can customize and edit the templates also. You can also add widgets and other tools to make it even more appealing.
While it provides you three ways to print, it is still much better to publish your landing page on your domain to keep things simple.
As stated previously, Instapage also lets you utilize analytical tools to help create the best landing page for you that provides the best performance.
Instapage offers many advantages, but it will still depend if their plans are within your price range.
Their offers are a bit on the pricey side. If you’re searching for something customized, this is the instrument for you. If you are still unsure, they offer a 14-day free trial that will help you decide.
In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you could always try their free trial.
FAQ How To Import New Instapage Into Wis
Are the designs mobile-friendly?
The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile view of the landing page you are working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage lets you integrate with other options like analytics programs, webinar suppliers, and even email marketing services.
You can also connect your landing page to Zapie, PayPal, or a Shopify shop.
What if I don’t wish to continue after my free trial?
Instapage enables you to cancel at any time, so you won’t be billed. Just make sure to cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage has a list of tutorials and guides on their website.
Is there any support?
Instapage offers live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I just pay for the billed difference from the last plan?
Yes. Because you already paid, Instapage will deduct it from the purchase price of your new plan.