Creating a landing page is among the most important points to consider, especially if you’re looking to generate more leads or sales. It’s the first step in your sales funnel. If you are new to this, you can either do it yourself or hire an expert. Both have their advantages and disadvantages, but if you’re tight on budget, the first choice might be more acceptable for you.
Making your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.
We’ll look into Instapage’s own features, avantages and disadvantages and cost in this article. All these insights should help you decide if Instapage is right for you.
Before we continue, you may want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to read the rest of the article to get a more comprehensive review of Instapage.
What is Instapage? How To I Stretch A Non Proportional Image In Instapage
Instapage is a cloud-based program that has all you need to create and publish customized landing pages.
They can be used even if you currently have an internet presence, such as your own website. Through Instapage, you’ll be able to make landing pages focused on converting leads to sales.
The best thing about it is that it doesn’t require that you know how to code or design. Everything is simplified. They also have features which let you improve your landing page after gaining traffic.
Here are a few highlights you should check out before we talk about its features.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will take a look at its features more closely.
What are its features?
The highlighted features from the list above are only a sneak peak of what Instapage has to offer.
In this section, we’ll have a look at each more closely. How To I Stretch A Non Proportional Image In Instapage
The design is among the hardest things to do when creating landing pages.
If you’re new to do this, you’ll be better off hiring especially if you don’t have any experience. Luckily, Instapage has over 200 templates to choose from, so you won’t have to invest more money and time.
However, the 200 templates aren’t only made up of templates to the landing page. Some of them are used for other functions, such as thank-you templates.
You can use the filter to discover what type of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to suit your theme.
Another feature that can assist you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage allows you to save to be used in the landing page.
This allows you save time creating page footers, headers, and even your call-to-action.
They also offer templates which can be customized.
Digital Marketing will not be complete without a way to define your metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
You will be able to know how effective your strategy is through these analytical tools. These crucial tools will allow you to improve your landing page so that it can perform better.
Instapage will show you the different versions of the landing page that you have created. What’s more is that you can edit it whenever you’d like. You could also do the A/B evaluations anytime you please as well. Additionally, it will show you which of the models has the best performance.
Another fantastic feature is Instapage permits you to integrate Google AdWords. Having this feature will allow you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
Instapage lets you start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even start with a template and edit it to your liking.
While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you position your elements anywhere on the page.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids that will help you move the items on the page so you can easily line them up.
Instapage also enables you to insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You simply click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.
You have a couple of options to publish with Instapage. You can do it in your own domain, on a WordPress website through a free plugin, or you can print it on a Drupal site.
They can also provide a demo domain so that you can test your landing pages using that. However, it is not recommended to run campaigns utilizing this. It’s far better to publish it on a domain that you have personally enrolled.
There are no limits about the number of domains and subdomains that connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also have the ability to work on exactly the same landing pages. All of their changes will be saved, and their communication will be recorded also.
How much does it cost?
The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently provides.
Let’s take a look at their differences. How To I Stretch A Non Proportional Image In Instapage
The Optimizing plan costs $299 a month, but if you pay annually, you’ll only be charged an equivalent of $199 a month. This plan’s features have all the fundamental tools you need to start and optimize your landing page.
If you decide to pay annually, you’ll be asked to make an upfront payment of $2,388, which offers a 33% savings compared to if you pay monthly.
The Converting program, on the other hand, does not have a fixed cost. It’s a customized plan that will vary depending on what you need and what you would like to prioritize.
You’ll have to to contact Instapage about this bundle to find a quote from the sales staff.
If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.
You will be asked to fill out your details to get the trial so that you’ll be automatically billed after 14 days.
Don’t worry, though, if you change your mind. Instapage permits you to cancel before you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we finish, we’ll make a rundown on its highlights and pitfalls.
- Has a huge selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Cost is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you consider if Instapage is ideal for you.
The Final Verdict
Instapage is a great tool to create and publish landing pages.
You can start from scratch or choose from their templates. It’s very intuitive and easy to use so you won’t have any problems creating your landing page.
You can customize and edit the templates also. To make your landing page more appealing, you could even add widgets and other tools.
While it gives you three ways to print, it is still much better to publish your landing page on your own domain to keep things easy.
As stated earlier, Instapage also lets you utilize analytical tools to help create the best landing page for you that provides the best performance.
Instapage offers many benefits, but it will still depend if their plans are within your budget.
Their offers are a bit on the pricey side. If you’re searching for something customized, this is the tool for you. If you’re still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
Overall, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.
FAQ How To I Stretch A Non Proportional Image In Instapage
Are the designs mobile-friendly?
The landing pages created are all mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile view of the landing page you are working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage enables you to integrate with other options like analytics programs, webinar providers, and even email marketing services.
You can also connect your landing page to Zapie, PayPal, or a Shopify shop.
What if I don’t wish to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be billed. Just be sure to cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of guides and tutorials on their website.
Is there any support?
Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only cover the charged difference from the previous plan?
Yes. Because you already paid, Instapage will deduct it from the purchase price of your new plan.