How To Do A B Testing On Instapage

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Creating a landing page is one of the most important things to take into account, particularly if you’re looking to generate more leads or sales. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you are tight on budget, the first choice may be more acceptable for you.

Producing your own landing page these days is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

In this article, we’ll look into its features, its pros and cons, and its price.  These insights should help you decide if Instapage is ideal for you.

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Before we continue, you might want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a better review of Instapage.

What is Instapage? How To Do A B Testing On Instapage

Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.

They can be used even if you currently have an internet presence, like your own website. Through Instapage, you’ll have the ability to produce landing pages focused on converting leads to sales.

The best thing about it is that it does not require you to know how to code or design. Everything is simplified. They also have features which let you improve your landing page after gaining visitors.

Before we get into its features, here are some highlights you should check out.

Top Features

  • More than 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock images
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we’ll have a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are just a sneak peak of what Instapage has to offer.

In this section, we’ll have a look at each more closely. How To Do A B Testing On Instapage

Customizable Templates

The design is among the hardest things to do when creating landing pages.

If you don’t have some experience, you will be better off hiring someone who has. Luckily, you won’t have to invest more time and money when you’re using Instapage, having over 200 templates to choose from.

However, the 200 templates aren’t only composed of templates for the landing page. A number of them are used for different functions, such as thank-you templates.

You can use the filter to find what type of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to suit your theme.

How To Do A B Testing On Instapage

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Instablocks

Instablocks is another feature that can assist you with building the landing page. You can include the reusable blocks or assets that Instapage lets you to save to be used in the landing page.

This allows you save time creating page footers, headers, and even your call-to-action.

They also offer templates that can be customized.

Analytical Tools

Digital Marketing cannot be complete without a way to define your metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

You will have the ability to learn how successful your strategy is through these analytical tools. Your landing page will be able to perform better since these crucial tools are used to improve your landing page.

Instapage will show you the different versions of the landing page that you have created. What’s more is that you can edit it whenever you’d like. You could also do the A/B evaluations anytime you please as well. Additionally, it will show you which of the models has the best performance.

Instapage also permits you to integrate Google Adwords, another fantastic feature of their program. Having this feature can help you to work on your landing page while being able to see the advertising data.

Drag and Drop Page Builder

Instapage allows you to start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.

While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you position your components anywhere on the page.

It also displays markers and grids to assist you move the items on the page so that you can easily line up your page elements.

Widgets

Instapage also lets you add landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your widget.

If you compare Instapage’s widget templates, the selection is significantly less compared to other WordPress page builders.

Publishing

You have a few options to publish with Instapage. You can do it on your own domain, on a WordPress site through a free plugin, or you can publish it on a Drupal site.

They can also provide a demo domain so that you can test your landing pages with that. However, it is not suggested to run campaigns using this. It’s far better to publish it on a domain that you’ve personally registered.

There are no limits about the number of domains and subdomains that connect to your Instapage account.

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Collaboration tools

Multiple users have the ability to collaborate on the project. They will also have the ability to work on exactly the same landing pages. All their changes will be saved, and their communication will be recorded as well.

How much does it cost?

The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently provides.

Let us take a look at their differences. How To Do A B Testing On Instapage

Optimizing Plan

The Optimizing plan costs $299 per month, but if you pay yearly, you’ll only be charged an equivalent of $199 per month. This plan’s features have all the fundamental tools you need to begin and optimize your landing page.

If you choose to pay annually, you’ll be asked to make an upfront payment of $2,388, which offers a 33% savings in comparison to when you pay monthly.

Converting Plan

The Converting plan, on the other hand, doesn’t have a fixed price. It is a customized plan that will vary based on what you need and what you want to prioritize.

You will need to contact Instapage about this bundle to find a quote from the sales staff.

Free Trial

They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.

You’ll be asked to fill out your details to access the trial so that you will be automatically billed after 14 days.

Don’t worry, though, if you change your mind. Instapage permits you to cancel before you pay up.

Pros and Cons

Instapage is a superb tool to create landing pages.

But before we finish, we’ll make a rundown on its highlights and drawbacks.

Advantages

  • Has a huge selection of templates and layouts
  • Customizable templates and widgets
  • Offers 3 landing page publishing choices
  • Integrates analytical tools
  • Offer collaborative features to manage projects
  • Easy to use
  • Has a live chat service channel
  • Offers a custom plan

Disadvantages

  • Price is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is less compared to other tools

These should help you consider if Instapage is ideal for you.

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The Final Verdict

Instapage is a great tool to make and publish landing pages.

You can begin from scratch or choose from their templates. It is very intuitive and easy to use so you won’t have any problems creating your landing page.

You can customize and edit the templates as well. You could even add widgets and other tools to make it more appealing.

While it gives you three ways to print, it’s still much better to publish your landing page on your domain to keep things simple.

As stated previously, Instapage also enables you to utilize analytical tools to help create the best landing page for you that gives the best performance.

Instapage offers many benefits, but it will still depend if their plans are within your price range.

Their offers are a little on the expensive side. If you’re searching for something customized, this is the instrument for you. If you are still unsure, they offer a 14-day free trial to help you decide.

In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you could always try their free trial.

FAQ How To Do A B Testing On Instapage

Are the designs mobile-friendly?

The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.

Can I integrate third-party tools?

Yes. Instapage enables you to integrate with other solutions like analytics tools, webinar providers, and even email advertising services.

Your landing page can also be connected to Zapie, Paypal or a Shopify store.

What if I do not wish to continue after my free trial?

Instapage lets you cancel at any time, so you won’t be charged. Just make sure to cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of tutorials and guides on their site.

Is there any support?

Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I only cover the charged difference from the last plan?

Yes. Because you already paid, Instapage will deduct it from the price of your new strategy.

 

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