If you’re trying to generate more leads or sales, there are many ways to go about it. One of the most important points to take into account is creating a good landing page. It is the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their advantages and disadvantages, but if you are tight on budget, the first choice might be more acceptable for you.
Producing your own landing page these days is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
In this guide, we will look into its features, its pros and cons, and its cost. These insights should help you determine if Instapage is ideal for you.
Before we go on, you may want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to read the rest of the article to get a more comprehensive review of Instapage.
What is Instapage? How To Create Drop Down Menus In Instapage
Instapage is a cloud-based program that has all you need to create and publish customized landing pages.
They can be used even if you already have an online presence, such as your own site. You will have the ability to make landing pages focused on converting leads to sales using this program.
The best thing about it is that it does not require you to learn how to design or code. Everything is simplified. They also have features which allow you to improve your landing page after gaining visitors.
Here are some highlights you ought to check out before we get into its features.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock photos
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll have a look at its features more closely.
What are its features?
The highlighted features from the list above are only a preview of what Instapage offers.
In this section, we will take a look at each more closely. How To Create Drop Down Menus In Instapage
One of the most difficult things to do when creating landing pages is your design.
If you don’t have any experience, you’ll be better off hiring someone who has. Luckily, you won’t need to spend more money and time when you’re using Instapage, having more than 200 templates to choose from.
However, the 200 templates aren’t only made up of templates for the landing page. A number of them are used for other purposes, such as thank-you templates.
You can use the filter to discover what sort of template you’re looking for. Instapage gives you the choice to edit the templates to match your theme, which is one of the best features that Instapage can offer.
Another feature that can assist you with building the landing page is Instablocks. It lets you save reusable blocks or assets that you can include.
This helps you save time making page footers, headers, and even your call-to-action.
You can also customize the available templates for their Instablocks.
Digital Marketing will not be complete without a way to define your metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you’ll have the ability to learn how successful your strategy is. Your landing page will be able to perform better since these essential tools are used to improve your landing page.
With the A/B tests, you can edit it whenever you’d like, and Instapage will show you the different versions you have created. It will also show you which of the models has the best performance.
Another good feature is Instapage allows you to incorporate Google AdWords. Having this feature can help you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
If you have some design skills, Instapage allows you to start on a blank canvas. You can even start with a template and edit it to your liking.
With Instapage, you can position your elements anywhere on the page, something which even advanced WordPress page builders don’t have.
It also displays markers and grids to help you move the items on the page so that you can easily line up your page elements.
Instapage also lets you insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is less.
Instapage gives you a few options to publish. You can do it in your own domain, on a WordPress site through a free plugin, or you could publish it on a Drupal website.
They even let you test your landing pages with a demo domain that they have provided. However, it is not recommended to run campaigns using this. It’s far better to publish it on a domain that you have personally registered.
There are no limits about the amount of domains and subdomains that you can connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also have the ability to work on the same landing pages. All of their changes will be saved, and their communication will be recorded also.
How much does it cost?
Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let us take a look at their differences. How To Create Drop Down Menus In Instapage
The Optimizing plan costs $299 a month, but if you pay yearly, you’ll only be billed an equivalent of $199 a month. This plan’s features have all the fundamental tools you want to start and optimize your landing page.
If you decide to pay annually, you’ll be asked to make an upfront payment of $2,388, which provides a 33% savings in comparison to when you pay monthly.
The Converting program, on the other hand, does not have a fixed cost. It’s a customized strategy that will vary based on what you need and what you want to prioritize.
You’ll have to to contact Instapage about this package to get a quote from the sales team.
If the features alone are not enough to convince you to try Instapage, they also offer a 14-day trial.
Don’t be put-off if they ask you to complete your details to acces the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, though, if you change your mind. Instapage permits you to cancel until you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we finish, we will make a rundown on its own highlights and pitfalls.
- Has a vast selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Cost is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you consider if Instapage is ideal for you.
The Final Verdict
Instapage is a great tool to make and publish landing pages.
You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page as it is very intuitive and easy to use.
You can customize and edit the templates also. To make your landing page more appealing, you can also add widgets and other tools.
While it gives you three ways to print, it is still better to publish your landing page on your domain to keep things simple.
As mentioned earlier, Instapage also enables you to utilize analytical tools to help create the best landing page for you that gives the best performance.
Instapage offers many advantages, but it will still depend if their plans are within your price range.
Their offers are a little on the expensive side. If you’re looking for something customized, this is the tool for you. If you’re still unsure, they offer a 14-day free trial that will help you decide.
Overall, Instapage is a recommended product to create landing pages. If you’re not convinced, you could always try their free trial.
FAQ How To Create Drop Down Menus In Instapage
Are the designs mobile-friendly?
The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage lets you integrate with other options like analytics tools, webinar suppliers, and even email advertising services.
It is also possible to join your landing page to Zapie, PayPal, or a Shopify shop.
What if I do not want to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be billed. Just be sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of guides and tutorials on their website.
Is there any support?
Instapage offers live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only cover the charged difference from the previous plan?
Yes. Because you already paid, Instapage will deduct it from the price of your new plan.