Creating a landing page is one of the most important things to consider, especially if you’re looking to generate more leads or sales. It is the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you are tight on budget, the first option may be more acceptable for you.
Making your own landing page these days is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
In this guide, we will look into its features, its advantages and disadvantages, and its price. These insights should help you determine if Instapage is ideal for you.
Before we go on, you might want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to read the rest of the article to get a more comprehensive review of Instapage.
What is Instapage? How To Connect Instapage With Hubspot
Instapage is a cloud-based program that has everything you want to create and publish customized landing pages.
They can be used even if you already have an internet presence, such as your own website. Through Instapage, you will have the ability to make landing pages focused on converting leads to sales.
The best thing about it is that it doesn’t require you to know how to design or code. Everything is simplified. They also have features which allow you to improve your landing page after gaining visitors.
Before we get into its features, here are a few highlights you ought to check out.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will take a look at its features more closely.
What are its features?
The highlighted features from the list above are only a preview of what Instapage has to offer.
In this section, we’ll have a look at each more closely. How To Connect Instapage With Hubspot
The layout is among the most difficult things to do when creating landing pages.
If you don’t have some experience, you’ll be better off hiring someone who has. Luckily, you won’t need to invest more time and money when you’re using Instapage, having over 200 templates to choose from.
However, the 200 templates aren’t only composed of templates for the landing page. Some of them are used for different functions, such as thank-you templates.
You can use the filter to discover which type of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to match your theme.
Another feature that can assist you with building the landing page is Instablocks. It allows you to save reusable blocks or assets that you can include.
This allows you save time creating page footers, headers, and even your call-to-action.
You can also customize the available templates for their Instablocks.
Digital Marketing will not be complete without a way to define your metrics.
Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you’ll be able to know how effective your strategy is. Your landing page will be able to perform better since these crucial tools are used to improve your landing page.
Instapage will demonstrate the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you’d like. You could also do the A/B tests anytime you please as well. Additionally, it will show you which of the versions has the best performance.
Instapage also permits you to incorporate Google Adwords, another good feature of their program. This can help you see advertising data while you’re working on your landing page.
Drag and Drop Page Builder
If you have some design skills, Instapage lets you start on a blank canvas. You can even start with a template and edit it to your liking.
With Instapage, you can place your components anywhere on the page, something that even advanced WordPress page builders do not have.
It also displays markers and grids that will help you move the items on the page so you can easily line up your page elements.
Instapage also lets you add landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your own widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.
Instapage gives you a few options to publish. You can do it on your own domain, on a WordPress website through a free plugin, or you can print it on a Drupal site.
They can also provide a demo domain so that you can test your landing pages with that. However, it’s not recommended to run campaigns utilizing this. It’s better to publish it on a domain that you have personally registered.
There are no limits regarding the amount of domains and subdomains that connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also be able to work on the same landing pages. All of their changes will be saved, and their communication will be recorded as well.
How much does it cost?
The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently offers.
Let’s take a look at their differences. How To Connect Instapage With Hubspot
The Optimizing plan costs $299 per month, but if you pay yearly, you’ll only be charged an equivalent of $199 per month. This plan’s features have all the fundamental tools you need to start and optimize your landing page.
You will be asked to make an upfront payment of $2,388 if you decide to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.
The Converting plan, on the other hand, doesn’t have a fixed cost. It is a customized strategy that will be different based on what you need and what you would like to prioritize.
You’ll have to to contact Instapage about this package to find a quote from the sales team.
If the features alone are not enough to convince you to try Instapage, they also offer a 14-day trial.
You will be asked to complete your details to access the trial so that you will be automatically billed after 14 days.
Don’t worry, however, if you change your mind. Instapage allows you to cancel before you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we conclude, we’ll make a quick rundown on its highlights and pitfalls.
- Has a huge selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing choices
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Cost is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you think about if Instapage is right for you.
The Final Verdict
Instapage is a superb tool to make and publish landing pages.
You can begin from scratch or choose from their templates. It’s very intuitive and easy to use so you won’t have any problems creating your landing page.
You can customize and edit the templates also. To make your landing page more appealing, you can even add widgets and other tools.
While it gives you three ways to print, it’s still much better to publish your landing page on your domain to keep things simple.
As stated previously, Instapage also enables you to utilize analytical tools to help make the best landing page for you that provides the best performance.
Although Instapage offers a lot of advantages, this will be ideal for you if they are within your price range.
Their offers are a bit on the expensive side. If you’re searching for something customized, this is the instrument for you. If you’re still unsure, they offer a 14-day free trial that will help you decide.
In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.
FAQ How To Connect Instapage With Hubspot
Are the designs mobile-friendly?
The landing pages created are all mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage enables you to integrate with other solutions like analytics programs, webinar providers, and even email advertising services.
Your landing page can also be connected to Zapie, Paypal or a Shopify store.
What if I don’t wish to continue after my free trial?
Instapage enables you to cancel at any time, so you won’t be billed. Just be sure to cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage has a list of tutorials and guides on their site.
Is there any support?
Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I just pay for the charged difference from the previous plan?
Yes. Because you already paid, Instapage will deduct it from the purchase price of your new plan.