Creating a landing page is one of the most important things to consider, particularly if you’re looking to generate more leads or sales. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you’re tight on budget, the first option might be more acceptable for you.
Making your own landing page nowadays is possible thanks to landing page builders such as Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
We will look into Instapage’s own features, pros and cons and cost in this guide. All these insights should help you decide if Instapage is ideal for you.
Before we continue, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to read the rest of the article to get a better review of Instapage.
What is Instapage? How To Connect Instapage Campaign To Activehosted
Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.
They can be used even if you already have an online presence, such as your own site. Through Instapage, you’ll be able to make landing pages focused on converting leads to sales.
The best thing about it is that it doesn’t require you to learn how to design or code. Everything is simplified. They also have features that let you improve your landing page after gaining visitors.
Before we get into its features, here are a few highlights you should check out.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock photos
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will have a look at its features more thoroughly.
What are its features?
The highlighted features from the list above are just a preview of what Instapage has to offer.
In this section, we’ll have a look at each more closely. How To Connect Instapage Campaign To Activehosted
Among the hardest things to do when creating landing pages is your design.
If you’re new to do this, you will be better off hiring especially if you don’t have any experience. Fortunately, Instapage has more than 200 templates to choose from, so you won’t have to spend more money and time.
However, the 200 templates are not only made up of templates for the landing page. A number of them are used for other purposes, such as thank-you templates.
You can use the filter to discover which sort of template you’re looking for. Instapage gives you the choice to edit the templates to suit your theme, which is one of the best features that Instapage can offer.
Another feature that can assist you with building the landing page is Instablocks. It lets you save reusable blocks or assets which you can include.
This allows you save time making page footers, headers, and even your call-to-action.
They also offer templates which can be customized.
Digital Marketing cannot be complete without a way to define your own metrics.
Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.
You will have the ability to learn how successful your strategy is through these analytical tools. Your landing page will be able to perform better since these crucial tools are used to improve your landing page.
With the A/B tests, you can edit it whenever you’d like, and Instapage will demonstrate the different versions you’ve created. Additionally, it will show you which of the models has the best performance.
Another good feature is Instapage allows you to incorporate Google AdWords. Having this feature will allow you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
Instapage allows you to start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.
While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you position your elements anywhere on the page.
Additionally, it displays markers and grids that will assist you move the items on the page so you can easily line up your page elements.
Instapage also enables you to add landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.
If you compare Instapage’s widget templates, the selection is significantly less compared to other WordPress page builders.
You have a couple of options to publish with Instapage. You can do it on your own domain, on a WordPress site through a free plugin, or you can publish it on a Drupal website.
They even let you test your landing pages using a demo domain which they have provided. However, it’s not recommended to run campaigns utilizing this. It’s better to publish it on a domain that you have personally enrolled.
There are no limits regarding the amount of domains and subdomains that you can connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also be able to work on the same landing pages. All of their changes will be saved, and their communication will be recorded also.
How much does it cost?
Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let us take a look at their differences. How To Connect Instapage Campaign To Activehosted
The Optimizing plan costs $299 a month, but if you pay annually, you will only be billed an equivalent of $199 per month. This plan’s features have all the fundamental tools you need to start and optimize your landing page.
You’ll be asked to make an upfront payment of $2,388 if you decide to pay annually. This provides a 33% savings a huge discount compared to a monthly payment.
The Converting plan, on the other hand, does not have a fixed price. It’s a customized strategy that will vary depending on what you need and what you would like to prioritize.
You’ll have to to contact Instapage about this bundle to find a quote from the sales staff.
If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.
You will be asked to complete your details to get the trial so that you will be automatically billed after 14 days.
Don’t worry, however, if you change your mind. Instapage permits you to cancel before you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we conclude, we’ll make a rundown on its highlights and drawbacks.
- Has a vast selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Cost is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you think about if Instapage is right for you.
The Final Verdict
Instapage is a great tool to make and publish landing pages.
You can start from scratch or choose from their templates. It is very intuitive and user friendly so you won’t have any problems creating your landing page.
You can customize and edit the templates also. To make your landing page more appealing, you can even add widgets and other tools.
While it provides you three ways to print, it is still much better to publish your landing page on your domain to keep things easy.
As mentioned earlier, Instapage also lets you utilize analytical tools to help make the best landing page for you that gives the best performance.
Although Instapage offers a lot of advantages, this will be ideal for you if they are within your price range.
Their offers are a bit on the expensive side. If you’re looking for something customized, this is the instrument for you. If you’re still unsure, they offer a 14-day free trial that will help you decide.
Overall, Instapage is a recommended product to create landing pages. If you’re not convinced, you could always try their free trial.
FAQ How To Connect Instapage Campaign To Activehosted
Are the designs mobile-friendly?
The landing pages created are all mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage enables you to integrate with other options like analytics programs, webinar providers, and even email advertising services.
It is also possible to join your landing page to Zapie, PayPal, or a Shopify store.
What if I do not want to continue after my free trial?
Instapage enables you to cancel at any time, so you won’t be billed. Just be sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of tutorials and guides on their site.
Is there any support?
Instapage provides live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only cover the billed difference from the last plan?
Yes. Since you already paid, Instapage will deduct it from the price of your new strategy.