How To Code A Landing Page Instapage

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Creating a landing page is among the most important things to consider, especially if you’re looking to generate more leads or sales. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you’re tight on budget, the first option might be more acceptable for you.

Making your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.

We will look into Instapage’s features, avantages and disadvantages and price in this article.  All these insights should help you determine if Instapage is right for you.

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Before we go on, you may want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a better review of Instapage.

What is Instapage? How To Code A Landing Page Instapage

Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.

They can be used even if you already have an online presence, such as your own website. You will have the ability to produce landing pages focused on converting leads to sales using this program.

The best thing about it is that it does not require that you know how to design or code. Everything is simplified. They also have features which let you improve your landing page after gaining traffic.

Here are some highlights you should check out before we get into its features.

Top Features

  • More than 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock photos
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will take a look at its features more closely.

What are its features?

The highlighted features from the list above are only a sneak peak of what Instapage offers.

In this section, we’ll have a look at each more closely. How To Code A Landing Page Instapage

Customizable Templates

One of the hardest things to do when creating landing pages is your layout.

If you don’t have some experience, you will be better off hiring someone who has. Luckily, Instapage has more than 200 templates to choose from, so you won’t need to invest more time and money.

However, the 200 templates are not only made up of templates for the landing page. A number of them are used for different functions, such as thank-you templates.

You can use the filter to find which type of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to suit your theme.

How To Code A Landing Page Instapage

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Instablocks

Instablocks is another feature that can help you with building the landing page. It lets you save reusable blocks or assets that you can include.

This helps you save time making page footers, headers, as well as your call-to-action.

You can also customize the available templates for their Instablocks.

Analytical Tools

Digital Marketing will not be complete without a way to define your own metrics.

Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.

You’ll be able to learn how effective your strategy is through these analytical tools. These crucial tools will allow you to improve your landing page so that it can perform much better.

With the A/B tests, you can edit it whenever you would like, and Instapage will demonstrate the different versions you have created. It will also show you which of the versions has the best performance.

Another good feature is Instapage allows you to incorporate Google AdWords. This can allow you to see advertising data as you’re working on your landing page.

Drag and Drop Page Builder

Instapage lets you start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.

While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you place your elements anywhere on the page.

You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids that will help you move the items on the page so you can easily line them up.

Widgets

Instapage also enables you to add landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You simply click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.

Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.

Publishing

Instapage gives you a few options to publish. You can do it on your own domain, on a WordPress site through a free plugin, or you can publish it on a Drupal site.

They even allow you to test your landing pages using a demo domain that they’ve provided. However, it is not suggested to run campaigns utilizing this. It’s far better to publish it on a domain that you have personally enrolled.

There are no limits about the amount of domains and subdomains which connect to your Instapage account.

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Collaboration tools

Multiple users are able to collaborate on the project. They will also be able to work on the same landing pages. All of their changes will be saved, and their communication will be recorded as well.

How much does it cost?

Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.

Let us take a look at their differences. How To Code A Landing Page Instapage

Optimizing Plan

The Optimizing plan costs $299 per month, but if you pay annually, you will only be billed an equivalent of $199 a month. This plan’s features have all the fundamental tools you need to begin and optimize your landing page.

You’ll be asked to make an upfront payment of $2,388 if you decide to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.

Converting Plan

The Converting program, on the other hand, does not have a fixed price. It’s a customized plan that will be different depending on what you need and what you would like to prioritize.

You will have to to contact Instapage about this package to find a quote from the sales staff.

Free Trial

They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.

You will be asked to complete your details to access the trial so that you’ll be automatically billed after 14 days.

Don’t worry, however, if you change your mind. Instapage permits you to cancel until you pay up.

Pros and Cons

Instapage is a great tool to create landing pages.

But before we finish, we’ll make a quick rundown on its highlights and drawbacks.

Pros

  • Has a huge selection of templates and designs
  • Customizable templates and widgets
  • Offers 3 landing page publishing choices
  • Integrates analytical tools
  • Offer collaborative features to handle projects
  • Easy to use
  • Has a live chat service channel
  • Offers a custom plan

Disadvantages

  • Price is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is less compared to other tools

These should help you think about if Instapage is ideal for you.

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The Final Verdict

Instapage is a great tool to make and publish landing pages.

You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page since it’s very intuitive and easy to use.

You can edit and customize the templates also. To make your landing page more appealing, you can also add widgets and other tools.

While it provides you three ways to publish, it’s still much better to publish your landing page on your domain to keep things simple.

As stated earlier, Instapage also lets you use analytical tools to help make the best landing page for you that provides the best performance.

Instapage offers many benefits, but it will still depend if their plans are within your price range.

Their offers are a bit on the expensive side. If you’re searching for something customized, this is the instrument for you. If you are still unsure, they offer a 14-day free trial to help you decide.

Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you could always try their free trial.

FAQ How To Code A Landing Page Instapage

Are the designs mobile-friendly?

The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.

Can I integrate third-party tools?

Yes. Instapage enables you to integrate with other options like analytics tools, webinar suppliers, and even email advertising services.

Your landing page can also be connected to Zapie, Paypal or a Shopify shop.

What if I don’t wish to continue after my free trial?

Instapage enables you to cancel at any time, so you won’t be charged. Just be sure to cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of guides and tutorials on their site.

Is there any support?

Instapage offers live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I only cover the charged difference from the previous plan?

Yes. Because you already paid, Instapage will deduct it from the price of your new plan.

 

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