Creating a landing page is one of the most important points to consider, especially if you’re looking to generate more leads or sales. It is the first step in your sales funnel. If you are new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you are tight on budget, the first choice might be more suitable for you.
Making your own landing page these days is possible thanks to landing page builders such as Instapage. It’s one of the most popular tools used by marketers worldwide.
In this article, we will look into its features, its pros and cons, and its cost. These insights should help you determine if Instapage is ideal for you.
Before we go on, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a better review of Instapage.
What is Instapage? How To Change The Delivery Rate For Variants In Instapage
Instapage is a cloud-based program that has all you want to create and publish customized landing pages.
They can be used even if you already have an internet presence, such as your own site. Through Instapage, you will have the ability to make landing pages focused on converting leads to sales.
The best thing about it is that it doesn’t require you to know how to code or design. Everything is simplified. They also have features that let you improve your landing page after gaining traffic.
Before we get into its features, here are a few highlights you ought to check out.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll take a look at its features more closely.
What are its features?
The highlighted features from the list above are just a sneak peak of what Instapage offers.
In this section, we will have a look at each more closely. How To Change The Delivery Rate For Variants In Instapage
The layout is among the most difficult things to do when creating landing pages.
If you don’t have some experience, you’ll be better off hiring someone who has. Fortunately, you won’t need to invest more money and time when you’re using Instapage, having more than 200 templates to choose from.
However, the 200 templates aren’t only composed of templates to the landing page. Some of them are used for different purposes, such as thank-you templates.
You can use the filter to discover what type of template you’re looking for. Instapage gives you the option to edit the templates to match your theme, which is one of the best features that Instapage can offer.
Instablocks is another feature that can assist you with building the landing page. It lets you save reusable blocks or assets which you can include.
This helps you save time making page footers, headers, and even your call-to-action.
You can also customize the available templates for their Instablocks.
Digital Marketing will not be complete without a way to define your metrics.
Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.
You will have the ability to learn how successful your strategy is through these analytical tools. These essential tools will allow you to improve your landing page so that it can perform better.
Instapage will demonstrate the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you’d like. You could also do the A/B evaluations anytime you please as well. It will also show you which of the models has the best performance.
Instapage also permits you to integrate Google Adwords, another good feature of their program. Having this feature can help you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
If you have some design skills, Instapage lets you start on a blank canvas. You can even begin with a template and edit it to your liking.
While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you position your elements anywhere on the page.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids to help you move the items on the page so you can easily line them up.
Instapage also lets you insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is less.
Instapage gives you a few options to publish. You can do it in your own domain, on a WordPress site through a free plugin, or you could publish it on a Drupal site.
They even allow you to test your landing pages with a demo domain which they have provided. However, it is not suggested to run campaigns using this. It’s far better to publish it on a domain that you’ve personally registered.
There are no limits regarding the number of domains and subdomains which connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also be able to work on the same landing pages. All their changes will be saved, and their communication will be recorded as well.
How much does it cost?
Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let us take a look at their differences. How To Change The Delivery Rate For Variants In Instapage
The Optimizing plan costs $299 per month, but if you pay yearly, you will only be billed an equivalent of $199 a month. This plan’s features have all the basic tools you want to start and optimize your landing page.
If you choose to pay annually, you’ll be asked to make an upfront payment of $2,388, which provides a 33% savings compared to when you pay monthly.
The Converting plan, on the other hand, doesn’t have a fixed cost. It’s a customized plan that will be different depending on what you need and what you want to prioritize.
You’ll have to to contact Instapage about this package to find a quote from the sales team.
They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.
You’ll be asked to complete your details to access the trial so that you’ll be automatically billed after 14 days.
Don’t worry, however, if you change your mind. Instapage allows you to cancel before you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we conclude, we will make a rundown on its highlights and pitfalls.
- Has a vast selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing choices
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Cost is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you consider if Instapage is ideal for you.
The Final Verdict
Instapage is a great tool to make and publish landing pages.
You can start from scratch or choose from their templates. You won’t have any problems creating your landing page since it’s very intuitive and user friendly.
You can edit and customize the templates also. To make your landing page more appealing, you can even add widgets and other tools.
While it gives you three ways to print, it’s still better to publish your landing page on your domain to keep things simple.
As mentioned previously, Instapage also lets you use analytical tools to help make the best landing page for you that gives the best performance.
Although Instapage offers a lot of advantages, this will be ideal for you if they are within your budget.
Their offers are a bit on the expensive side. If you’re looking for something customized, this is the tool for you. If you’re still unsure, they give a 14-day free trial to help you decide.
In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you could always try their free trial.
FAQ How To Change The Delivery Rate For Variants In Instapage
Are the designs mobile-friendly?
The landing pages generated are all mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage enables you to integrate with other solutions like analytics tools, webinar providers, and even email advertising services.
Your landing page can also be connected to Zapie, Paypal or a Shopify shop.
What if I don’t wish to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be charged. Just be sure to cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage has a list of tutorials and guides on their site.
Is there any support?
Instapage offers live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I just pay for the billed difference from the previous plan?
Yes. Because you already paid, Instapage will deduct it from the purchase price of your new plan.