How To Add Gtm To Instapage

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If you’re trying to generate more leads or sales, there are many ways to go about it. One of the most important things to take into account is creating a good landing page. It is the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you’re tight on budget, the first option might be more acceptable for you.

Producing your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.

In this article, we’ll look into its features, its advantages and disadvantages, and its cost.  All these insights should help you determine if Instapage is right for you.

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Before we go on, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to read the rest of the article to get a more comprehensive review of Instapage.

What is Instapage? How To Add Gtm To Instapage

Instapage is a cloud-based program that has all you need to create and publish customized landing pages.

They can be used even if you currently have an online presence, such as your own website. You’ll be able to produce landing pages focused on converting leads to sales using this program.

The best thing about it is that it does not require that you learn how to code or design. Everything is simplified. They also have features that let you improve your landing page after gaining traffic.

Here are some highlights you should check out before we get into its features.

Top Features

  • More than 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock photos
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will have a look at its features more closely.

What are its features?

The highlighted features from the list above are just a preview of what Instapage has to offer.

In this section, we’ll have a look at each more closely. How To Add Gtm To Instapage

Customizable Templates

The layout is among the hardest things to do when creating landing pages.

If you don’t have some experience, you will be better off hiring someone who has. Luckily, you won’t need to invest more money and time when you’re using Instapage, having more than 200 templates to choose from.

However, the 200 templates are not only made up of templates for the landing page. A number of them are used for different functions, such as thank-you templates.

You can use the filter to find what sort of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to suit your theme.

How To Add Gtm To Instapage

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Instablocks

Instablocks is another feature that can assist you with building the landing page. You can include the reusable blocks or assets that Instapage lets you to save to be used in the landing page.

This allows you save time making page footers, headers, and even your call-to-action.

You can also customize the available templates for their Instablocks.

Analytical Tools

Digital Marketing will not be complete without a way to define your metrics.

Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.

Through these tools, you’ll have the ability to learn how effective your strategy is. These essential tools can allow you to improve your landing page so it can perform much better.

Instapage will show you the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you would like. You could also do the A/B evaluations anytime you please as well. Additionally, it will show you which of the models has the best performance.

Instapage also allows you to incorporate Google Adwords, another fantastic feature of their program. This can help you see advertising data as you’re working on your landing page.

Drag and Drop Page Builder

If you have some design skills, Instapage lets you start on a blank canvas. You can even start with a template and edit it to your liking.

While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you position your components anywhere on the page.

It also displays markers and grids to help you move the items on the page so that you can easily line up your page elements.

Widgets

Instapage also enables you to add landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You simply click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your own widget.

Compared to other WordPress page builders, Instapage’s selection for widget templates is less.

Publishing

Instapage gives you a couple of options to publish. You can do it in your own domain, on a WordPress site through a free plugin, or you can print it on a Drupal website.

They even let you test your landing pages with a demo domain that they have provided. However, it is not suggested to run campaigns utilizing this. It’s far better to publish it on a domain that you’ve personally registered.

There are no limits regarding the amount of domains and subdomains which you can connect to your Instapage account.

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Collaboration tools

Multiple users have the ability to collaborate on the project. They will also be able to work on the same landing pages. All of their changes will be saved, and their communication will be recorded also.

How much does it cost?

The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently offers.

Let’s take a look at their differences. How To Add Gtm To Instapage

Optimizing Plan

The Optimizing plan costs $299 a month, but if you pay annually, you’ll only be charged an equivalent of $199 a month. This plan’s features have all the basic tools you want to begin and optimize your landing page.

You’ll be asked to make an upfront payment of $2,388 if you decide to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.

Converting Plan

The Converting program, on the other hand, does not have a fixed cost. It is a customized strategy that will vary based on what you need and what you would like to prioritize.

You’ll have to to contact Instapage about this bundle to find a quote from the sales team.

Free Trial

If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.

Don’t be put-off if they ask you to fill out your details to acces the trial. They’re only doing that because you will be billed after the trial.

Don’t worry, though, if you change your mind. Instapage permits you to cancel before you pay up.

Pros and Cons

Instapage is a great tool to create landing pages.

But before we finish, we will make a rundown on its highlights and drawbacks.

Pros

  • Has a huge selection of templates and layouts
  • Customizable templates and widgets
  • Offers 3 landing page publishing options
  • Integrates analytical tools
  • Offer collaborative features to handle projects
  • Easy to use
  • Has a live chat support channel
  • Offers a custom plan

Cons

  • Cost is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is significantly less compared to other tools

These should help you consider if Instapage is right for you.

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The Final Verdict

Instapage is a superb tool to make and publish landing pages.

You can begin from scratch or choose from their templates. It’s very intuitive and easy to use so you won’t have any problems creating your landing page.

You can edit and customize the templates also. To make your landing page more appealing, you could even add widgets and other tools.

While it provides you three ways to publish, it is still better to publish your landing page on your own domain to keep things simple.

As mentioned previously, Instapage also lets you use analytical tools to help create the best landing page for you that gives the best performance.

Although Instapage offers a lot of benefits, this will be ideal for you if they are within your budget.

Their offers are a little on the pricey side. If you’re searching for something customized, this is the tool for you. If you are still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.

Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.

FAQ How To Add Gtm To Instapage

Are the designs mobile-friendly?

The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.

Can I integrate third-party tools?

Yes. Instapage lets you integrate with other solutions like analytics programs, webinar suppliers, and even email advertising services.

It is also possible to connect your landing page to Zapie, PayPal, or a Shopify shop.

What if I do not want to continue after my free trial?

Instapage enables you to cancel at any time, so you won’t be billed. Just make sure you cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of guides and tutorials on their site.

Is there any support?

Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I just cover the charged difference from the previous plan?

Yes. Since you already paid, Instapage will deduct it from the purchase price of your new plan.

 

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